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10 Best Instagram Video Ideas to Use for Business

Nov 13,2019• Proven solutions

Have you considered videos as a part of your Instagram strategy? If not, then you are surely missing out or falling behind. As per the announcement made by Instagram, there are over 2 million advertisers who use the Instagram platform for business and the videos are the major area of growth as per the statistics noted.

Various research and surveys show that over 400% videos are produced on a regular basis and over 85% time is spent on watching Instagram videos. With such a huge video success rate, how can you come up with something new and unique each day?

More and more marketers are choosing Instagram videos as their tool to promote business. So, here are 10 best Instagram video ideas to use for your business.

10 Best Instagram Video Ideas You Should Know

1. Behind The Scenes Videos

The behind the scenes videos build your brand image and attract the viewers as people are always curious to know how the team works, who is behind creating a product they are using, or which process of the business makes the product exclusive and different from the rest.

Bragging your brand personality, your team of spirited members, their working patterns, and more through a video is considered one of the best Instagram video ideas for growth and success of the business.

2. Slow-Motion Video

The inspiration and creativity are the driving force behind successful businesses. It doesn’t always require BIG moments. You must know how to make the moments interesting and motivating for your followers.

SlowMo videos can be quite an interesting watch for your viewers and one of the rocking Instagram video ideas that can work well for your business. For instance, the gym or daily activities when captured and presented through a slow-motion video, it helps to highlight it clearly for the viewers and drives more and more audiences.

Instagram video ideas

3. Try To Add Some Text

For business profile posts, it is important to caption the social videos because often people ignore switching the sound on. While posting on Insta stories, you get several fonts to choose or you may customize it yourself by adding your own creativity.

You may also use the text field templates. Adding the relevant text to your Instagram that is fun and interesting to read as well as informative for your audience can be a great idea for Instagram videos.

Instagram video ideas text

4. Boomerang

Instagram video ideas are incomplete without Boomerang videos. Do you know why? It is because right in the app, you can create these fun videos. It is not only fun to create but also adds movement to your Instagram grid.

When you have no time to post or no ready content, making a boomerang videos can be a great option to boost your views while still maintaining the superior content that you consistently share.

Instagram video ideas Boomerang

5. Live Streaming An Event

When you plan to promote an event, it is important to start it in advance when you have lots of time to plan and focus on it.  Creating some of the events focused videos with great captions can be a great way to make an acoustic relation with the prospective visitors in the event and show them what exactly they can expect from you.

Just posts and images are not enough to promote your event. Live streaming an event can make a larger impact.  Your viewers must know that the event cannot be missed out in anyway.

Instagram video ideas Live Streaming

6. Video Slideshow

The best part of the slide shows is you do not need any video clips to create it. If you are apprehensive about creating a video, you may just pick a few images and get your way through PowerPoint and make a slideshow.

The slideshows help in creating list, countdowns, steps, or to show transformation or progress. For instance, the Chevy Trucks video is a great example of slideshows. It has no effects or texts, yet the brand story is reflected through a powerful story.

If you have any such transformation stories, you may use the journey images to add an emotional story. It can be one of the best Instagram video ideas amongst all.

7. Q&A Video

For Instagram video ideas, you may create stories based on the question and answers with brand ambassadors, customers, topical experts, team members, or maybe with your CEO. Such stories can create interest for the viewers because it helps them to know more about the product or the maker and also help the consumers to express their feedback to the management.

Instagram video ideas

8. How-To Video

If you are wondering, you are not ready with the Instagram story so what should you post, you may turn to the saved stories or Instagram stories that you have posted. Such video can be great for product tutorials.

You can zoom and offer a closer look at the product size, versions, colors, packaging, and describe how the product works in a step by step guide. It can be a great Instagram video idea and also a unique one.

9. Interview Video

For a business, building trust with the customers and making them feel important can lead to a successful business. So, featuring the interview of the customers and the employees can create a sense of belonging and community.

When a satisfied customer tells their part of the story in front of the camera, it becomes an inspiration for others which also help in building trust.

Instagram video ideas Interview

10. Music Video

Although, it is seen that people mute the videos while watching it, there’s nothing more powerful than a relevant and unique soundtrack. A smart and economical way to show your brand personality, making music video invokes direct emotion that no long narration or text can ever do.

Music concludes and completes your video by perfecting or complementing the speed of motion onscreen. Choosing the perfect music track is one of the most difficult decisions a video editor has to make. Instagram video ideas are many but if you leave music, you will be leaving out something most vital.

Instagram video ideas


You may experiment with Insta videos, stories, ads, etc. but you must never forget that engaging with the audience is the most important area and the priority for your business. Even the most polished video cannot make an impact if you are just focussing on self-promotion. The Instagram video ideas work when you create videos for your audience that are entertaining as well as informative.

If you don't know how to upload picture and video Instagram posts, check this Ultimate Guide on Instagram Video Dimensions & Story Size for a Perfect post to drive millions of followers.

Liza Brown
Liza Brown is a writer and a lover of all things video.