How important is video marketing for small business? Consider this: most people dismiss YouTube as a fun source of cat videos, but it's actually the world's second largest search engine behind only Google.
Also consider: video is the most versatile sales tool in the small business arsenal, providing added value with the ability to be shared across an endless variety of channels. Audiences and customers respond very enthusiastically to how-to videos, reviews, tutorials, product visualizations, and the complete roster of small business video types.
One silver lining for small businesses looking to get in on the action: video marketing is more accessible than ever. The hardware and software required has never been more affordable, particularly for high-end tools that blur the line between amateur and professional. Low-cost or free software tools can accomplish post-production and editing miracles. Social media has democratized promotions to ensure a huge availability of channels to get out the word.
But don't let concerns about your ability to create a “professional” video frustrate your desire to move ahead. All levels of technique and budget have the capability to create effective marketing videos with the ability to drive value. It simply requires a clear plan, a coherent strategy and a thorough understanding of how a video marketing campaign can benefit your small business.
In this article, we will be walking you through on 4 tips to help you use video marketing to help your small business
Now that we understand the importance of video marketing, what are the best ways to go about boosting your small business with online videos? Here are four tips to help with your video marketing decisions.
- Lock Down the Basics
- Review with a Critical Eye
- Optimize Like the Professionals Do
- Upload and Promote your Video
1. Lock Down the Basics
If you are new to making tutorials or view your project as an amateur endeavor, success demands you approach it with the professional's eye for detail. Just having a handle on some of the basics of video production can make a huge difference in quality and watchability, and putting in a pro effort is easier than you think.
- Succinct script. Write your script before and practice it a couple times to iron out the rough spots. Your script should be short, to the point and focus only on the most important details, in language that is clear and precise.
- Manage the technical elements. These include good lighting, proper audio levels, a good microphone and camera (dodgy sound or video quality is the quickest way to shed viewers), no distractions in the background.
- Choose your tools. Decide what you will need to record your video. Do you simply need a camera to record you talking?(Get tips on how to choose the right camera for your project.) You may need screen recording software to record exactly what you are doing(Check out a list of Top video recording tools here.). What about voiceover? Make sure you have all the software tools needed for the job.
2.Review with a Critical Eye
The deed is done, you have recorded your video tutorial... but wait, it's not quite ready to be released into the wild. Watch it, several times, and do so with a critical eye. Is your video tutorial as short and precise as it can be? Have you broken your lesson into easy-to-follow steps? Is the pacing lively, or at least not sluggish? Do you have a call to action at the end? Ask yourself these questions and make adjustments or perform second takes as necessary.
3.Optimize Like the Professionals Do
Professionals rely on software tools that can turn a rough video into a polished, captivating masterpiece. Here's a little secret: you can too! What tools do the pros use to make them look like pros? Wondershare Filmora Video Editor.
You may be wondering, “How can a novice use video editing tools designed for professionals?” Truth is, Wondershare Filmora Video Editor is simple to use, powerful and free to try. With Wondershare you can cut, edit, merge and trim clips. Add voiceover or music, or text. Apply a full range of special effects and video image editors. Convert formats. Using Wondershare Video Editor, you can create a fully customized, professional video in no time at all, and with a very gentle learning curve.
Wondershare Filmora is designed with an incredibly easy and intuitive interface that has the power to create professional effects. With Wondershare, you don't need to be a pro to look like one. Check out a quick video below to learn more about Filmora:
If you are using a Mac computer, here is a tutorial for Mac version.
4.Upload and Promote your Video
You're done! Your video looks good, authoritative and is ready for an audience. Now it's time to upload to a video sharing site. YouTube is obviously the biggest, but find where your audience is and place your video where they can see it. Different video sharing sites may have different requirements, however you can use Wondershare Video Editor to export to the largest variety of formats.
Now it's time to flex your social media muscles and promote your video. Use all the channels at your disposal: Facebook, Twitter, G+, Flickr... don't be afraid to let the world know about your creation. Promotion is how you draw eyes to your video and make it a success. (Check out a full list of the most popular video sharing sites here )
Those are the basics of making a professional looking tutorial video (even if you're an amateur) and how to share it with the world. Now what are you waiting for – get to work!