How to Create a Company Page on LinkedIn Easily
LinkedIn is the home of more than four million company pages. But it is incredible that so many companies are still not aware of the benefits associated with being on LinkedIn. When you create a company page on LinkedIn, you are giving others a chance to discover your business. Perhaps a prospective employee will contact you through the site, or you will find new customers who are interested in the services you offer.
LinkedIn is the number one professional social network, and it is a mistake to not take advantage of all the reach and connectivity it offers. Below you will find a guide that should help you create the perfect LinkedIn business page.
- Part1: What are LinkedIn Company Pages?
- Part2: How to Create a Company Page on LinkedIn to Promote Your Business
- Part3: FAQ on Building a LinkedIn Company Profile
Part1: What are LinkedIn Company Pages?
A LinkedIn company profile is designed to help site users explore companies that may interest them, by getting updates on those companies and learning about related job opportunities. The company page should always contain information such as the company’s location(s), size, industry, specialties, website URL and other contact information. These pages may include other information, such as:
- Company announcements about new products or services, new departments and new locations.
- Links to the friends or work colleagues of the person who is browsing your company page.
- Affiliated pages that show if the company has any subsidiaries or partners it wants the LinkedIn audience to know about.
Part2: How to Create a Company Page on LinkedIn to Promote Your Business
- Start by clicking the Work icon on the top right corner of LinkedIn’s homepage. Now you will go on the “Create a Company Page” link.
- Enter your company’s name, choose a URL for your LinkedIn page, and ensure everything complies with LinkedIn’s requirements.
- Check the verification box, as it indicates that you have the authority to create and update this page on behalf of the company that is listed.
- Click on “create page.” Now click on the “get started” link and you can start the editing process.
- Aside from adding relevant information about your business, it is also important to ensure the page looks good visually. Add a quality logo, and the appropriate header image. Try to find a header image that best represents your company, but also humanizes it.
- You may post updates about your company on the page, helpful tips and guides on related topics, and create showcase pages for individual products or services.
Part3: FAQ on Building a LinkedIn Company Profile
1. How Much Does It Cost?
LinkedIn is not going to charge you any money to setup a company page on the website. It is 100 percent free of charge. But, you may find that you will need to hire a social media manager, or someone with a similar job title, to manage your LinkedIn company page. Unless you are running a very small business, handing off the job to someone else will allow you and your other employees to focus on their jobs.
2. What Do You Need to Publish a Company LinkedIn Page?
The first step is to set up a LinkedIn profile that uses your real first and last name. If you already have a profile on LinkedIn, use that for creating your company page.
To publish a company LinkedIn page, you must include:
- A company description that is between 250 to 2000 characters, including spaces.
- A company logo and header image of the correct size.
- A company email address.
- A company website URL.
Remember, there are no company page previews available on LinkedIn. When you first publish your page, it will go live. Make any edits before you publish, and look through the page as soon as it goes live. You can quickly spot any errors and fix them before anyone else lands on the new page.
3. Is It Necessary to Publish Updates on LinkedIn?
While there are no requirements on LinkedIn suggesting that you need to post updates, it is most definitely advised. The way you will attract visitors onto your LinkedIn page is by posting updates they might find interesting.
Not only is your LinkedIn page a place to provide basic information about your company, but it is a direct sales channel to other companies, prospective employees and customers. Aside from posting updates about what is going on with your company, you may want to post helpful tips, advice about related topics, resources related to your industry, and problem-solving guides.
When you are not only providing updates about your company, but also offering valuable and unique content on your LinkedIn company page, people will come back for more. And they are far more likely to share details about your page with others too.
4. Is It Possible to Schedule Posts on LinkedIn?
Yes, scheduling a post on LinkedIn is very possible. There are numerous free and paid tools you can use to manage your LinkedIn account and schedule posts. Whether you want to schedule posts for a single day, week or the coming months, it is all doable.
Scheduling posts can save a lot of time, as you could create an entire post schedule for the month in a single day, instead of needing to get on LinkedIn and make the posts each day.
LinkedIn is the largest and most useful professional social network. Everyone from college students to company CEOs has a LinkedIn profile these days. It is important that you get firsthand information about your company onto the site. When you create a company page on LinkedIn, you can set the terms of the conversation, convey positive information about your company, and allow fellow professionals or prospective employees to connect with you.
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