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What is the TikTok Shop and How To Use It?

Dec 28, 2020• Proven solutions

The popularity of TikTok is skyrocketing and not simply with Gen Z. So, the app continues to roll out new features. It has introduced the new TikTok Shop feature and has partnered with Shopify. Other e-commerce brands have also started recognizing TikTok’s potential.

It has started adding shopping ads while integrating creators. If you have a business and would like to market it through TikTok, keep reading.

In this article, you will get to know how TikTok can be the future of the e-commerce business. 

What is the TikTok Store?

Ecommerce brands had started giving importance to social media several years back. However, it is only recently that social media platforms have included shopping in their experience. 

Facebook had been the first platform to do it. However, now almost all top social media platforms have integrated e-commerce systems. Albeit, much of the conversation had been about Instagram and Facebook, the focus appears to be shifting to TikTok.

TikTok is special and is getting great recognition as a social commerce platform. This is because social media is largely driven by visual experiences, and this platform is diverse and rich in short-form video content. 

Also, the audiences of the platform are typically younger than the other social media platform. This gives the opportunity to reach out to the younger audience. 

As a consequence, TikTok, in late October 2020, launched its first partnership with the e-commerce platform Shopify. The Vice President of Product at Shopify, Satish Kanwar is of the opinion that it makes it easier for the e-commerce platform to reach out to the younger audiences of TikTok and drive sales. 

The TikTok channel means merchants for Shopify. Even people who do not have a strong TikTok following yet will be able to connect with the new audiences with the help of the content which feels genuine and authentic. 

Merchants getting access to the program can connect TikTok for a business account with the help of their Shopify account and sell out products on the platform through in-feed shoppable video ads. 

The good thing is everything is going to be managed through the dashboard of Shopify. Merchants can use the TikTok Pixel tool which helps in tracking customer conversion driven by the ad campaigns. Just as Facebook Pixel, the merchants of Shopify will be able to use TikTok Pixel to track user activity. These actions include adding items to the cart, browsing, and placing the order. 

Sure, businesses have been running targeted ad campaigns on this short-video form platform for a long time now. But the new partnership represents the biggest leap by the platform to integrate e-commerce. So, this is just the beginning. 

Now, let’s take a look at the few features of TikTok Shop.

    Tag the Products and Shop the Feed: With this TikTok Shop feature, brands can turn engagement into sales. All they have to do is tag the products and let the customers shop from the feed. Do this and watch your brand’s sales increase with the TikTok shop dashboard. 

    Bring the Store to Life: Liven up the site by showing some creative and fun videos from the TikTok shop. Adding a feed to the homepage and creating dedicated pages for the feeds. 

    No Need to Install Code: It is easy to install the TikTok Shop. With this, you can create a section for the TikTok feed on the theme without editing any code. 

Whether you add videos on TikTok from your own TikTok page or simply feature the customer’s videos, TikShop is going to empower your business. 

How to Use TikTok to Market Your Business?

To some people, TikTok is only a lip-synching app for teens. However, it is so much more than that. If you are able to use it in the right way, you can market your business.

To be successful with TikTok marketing, you have to create exciting content. In case you are able to do this, people are more likely to watch the content and engage in it. Here are a few tips that you can use to market your business on TikTok. 

1.    Create Fun and Engaging Content

The platform is all about creativity and fun. So, make sure that the videos that you are creating are fun and will interest your audience. Creating your own content is the best and most inexpensive way to promote your business. The good thing about TikTok is you don’t have to create high-quality and polished videos. So, you can start filming using your smartphone. 

Albeit, wacky videos are highly popular on TikTok, avoid creating outrageous memes if it isn’t your brand’s thing. Keep it simple. 

2.    Launch a Hashtag Challenge

Launching a hashtag challenge is another great way to promote your business. It is a challenge that will encourage the TikTokers to create and add the brand’s hashtag to it. 

A fun hashtag challenge will not only promote your business and will also drive user engagement and interaction. 

3.    Collaborate with TikTok Influencers

TikTok influencers might not be large in number but there are some. So, you can work with them to widen your brand’s reach. GenZ is opposed to anything which looks like the traditional ad. Hence, if you work with the influencers, you will be able to connect with that generation of users. 

However, when you are collaborating with the influencers, you have to make sure that their followers match your target audience. 

4.    Use TikTok Ads

Another great way to market your business is to use TikTok ads. The primary benefit of the TikTok ad is you will not have to spend a great deal of time to build an audience. You can set up the ad campaign and you can reach out to your target audience just within 24 hours. 

In TikTok, you will find 5 different types of ad products, 

    Top view ads

    Branded hashtags

    In-feed ads

    Branded effects

    Brand takeover

In case you have a small business, you should go for the in-feed ad to secure the best result. The other ad products are primarily for companies that have a bigger budget. 

Conclusion

Just as with other social media platforms, ads will help you to reach tons of users who are accessing the platform. TikTok offers précises targeting. Hence, you can ensure that your ads are reaching the targeted users. 

But, no matter what you do, you need to make sure that the video speaks for your brand. To make sure your videos stand out, use FilmoraX to edit them. It is the best editing tool for TikTok videos with tons of unique features.

Learn More: How does TikTok Live Work>>>

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Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.