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TikTok has become extremely popular in the last few years and it is likely to improve its base over the next few years. At present, social media has over 1 billion active users. In June 2021, TikTok reached 3 billion downloads.
Just as in the fashion world, TikTok trends come in and go out of style very fast. There is something that appears to be cool at one moment and can appear to be obnoxious in the next moment. So, the popular TikTok trends keep changing. New trends are emerging every second. If you are a creator, to get recognized, you have to keep up with these trends.
In case you are looking for inspiration, here is a guide to the best TikTok trends.
Part 1: Why Do TikTok Trends Matter for Creators?
You might be thinking why creators should know about the trends if they can make the video they like? Well, TikTok isn’t just the fastest growing social media channel across the world, with over a billion users, but it also reflects real-life human experience in a comedic and fun manner.
The other social media platforms reflect popular culture but TikTok is driving it, from fashion to songs that are becoming global hits. The platform also has a significant influence on other social media handles.
Even some years ago, just young teens and teens were aware of TikTok. However, things changed in 2021. There are many videos of parents and elderly people going viral.
TikTok has also become global. It is available in 75 different languages. It is available in more than 155 countries. According to the official statistics of TikTok, 90% of the users access the platform on a daily basis.
Many people ask if trends are good for branding. Sure, it does play a significant role in connecting you to the audience but you still need to understand the culture that you will be serving. If you don’t, you won’t be able to connect with your audience through your work.
When it comes to TikTok, it is just like your high school days. So, the first step to becoming successful is to find out what is popular and be a part of it. However, there is a little more to it than just that.
On TikTok and any other social media, trending content comes with full marketing potential. By following the trends, you can draw in a large base of a highly engaged audience. Also, algorithms recognize the popular trend content. Thus, when you get involved, you can improve your reach and start growing your account.
But on TikTok, the trends tend to change very easily. So, you might lose track very easily. However, here are some popular TikTok trends that can help.
Part 2: 15 Most Important TikTok Trends
Humor constitutes a significant part of TikTok. So, you will find humorous observations, skits, and fun throughout the platform, regardless of the subject matter. Trends that revolve around the same audio or format often go viral, depending on the power of hashtags. However, apart from funny TikTok trends, there are other trends, too. So, let’s check them out.
1. Waking Up In the Morning
It’s a trend that features a child singing a song about making attempts to get over a challenging time in life. But then it moves on to a video of something from the past of the user that was awkward or embarrassing. The trend works great for Gen Z.
2. Psychedelic Clown
This is another humorous trend. In the video, the users incorporate an interactive, colorful clown filter and include silly music in it. There are TikTok users recount the time they ‘were a clown’, meaning when they did something embarrassing or silly.
3. Day in the Life
This is one of the best TikTok trends where users combine their daily routine in a video and set it up to music. There are numerous videos in this genre that feature teens, kids, and adults from different cities across the world.
4. Turning DMs to Quotes
In this trending TikTok challenge, the users share their most weird, funny, and even cringe DMs in the form of quotes. As a business, you can share testimonials and use the chance to be funny.
5. Trending Dances
TikTok is popular for creators who know dance moves. In fact, a majority of the highest-earning TikTokers are dance creators. However, with trending dances, there is no need to be professional. Even if you are an amateur, you can take part in the TikTok dance trends.
6. 3D Photo Trend
This is a trend that is going viral on TikTok at present. It is a great way to grab the audience’s attention. In this, you will have to turn your image into a cool 3D montage.
7. Runaway Aurora Trend
This is one of the TikTok song trends. The Runaway Aurora filter lets you capture silhouettes on the track by Aurora, the Norwegian singer.
8. Silhouette Challenge
In case you want to showcase your fitness, this trend can be great before and after the video. The challenge starts with Paul Anka's sound that eventually transitions to ‘Streets’ by Doka Cat where the light shifts to a red filter. You can use the trend to show your flexible bodies.
9. Tell Me without Telling Me
This challenge is exactly what it sounds like. It is a trend that you can use to show your culture, ethnicity, culture, race, habits, and lifestyle.
10. Learn on TikTok
TikTok is a great platform for creators to share their skills and ideas. This is the trend that includes all types of learning, from specific skills to life lessons. You might think that these short-form videos might not be good for learning but you will be proved wrong.
11. Damn, What Is That Bro?
If there is something you would pay for, use this trend to tell your audience. It can be a great option for businesses.
12. I’m Bad Michael Jackson Trend
It is one of the TikTok music trends on the song Bad by Michael Jackson and the users do the classic toe stand by the star. Do they stand and freeze the frame in the final pose?
13. Shapeshift Filter Look-Alike Trend
It is a shapeshift filter and tells you which celebrity you look like. But it is a tricky trend and you can choose the celebrity you want to look like.
14. GTA San Andreas Loading Screen
No matter if you are a gaming buff or not, you will love the trend where your image changes to the GTA San Andreas loading poster.
15. In This House -Marcus Vinicius
The trend has 8-10 images and a video clip and these are cut to beat the song, In This House.
Part 3: How to Find Trends on TikTok?
Here are the three ways to find the latest trends on this platform.
Go Over the Discover Page
It is the best place to start looking for the trending hashtags, sounds, and challenges. You will find the latest hashtags and trends under the trends section.
Spot Up-and-Coming Trends
The TikTok algorithm doesn’t curate trends and thus, whatever you find on the For Your Page is a mix of trending videos. But remember, the trends don’t last for more than 5-7 days.
Follow Trending Creators
One of the best ways to find new trends is to follow all trending creators who jump on the latest trends.
New TikTok trends are being introduced every day. So, make sure you keep a check. To create your TikTok videos, you can use the Filmora editing tool and make use of its features.