Tumblr was a widely popular social networking and microblogging website around 2007-2015. It was sold for $1.1 billion! Even today, Tumblr has more than 400 million users worldwide and remains one of the top social media platforms. Tumblr is different from other forms of social media because it has a distinct audience (mostly teens and Gen Z) with unique artistic content. People use Tumblr to openly express themselves and their art without any judgment. With the rise in social media marketing, many social networks have become a tool to generate business. To keep up with the trend, Tumblr also introduced a Tumblr business page where you can promote business.
Today we will talk about how you can use a Tumblr business to grow your online presence.
7 Tips to Use Tumblr for Business
Tumblr business allows you to spread awareness and generate more leads through organic engagement and sponsored posts. Here are seven scientifically proven tips to help you grow your business with Tumblr:
1. Set Up a Tumblr Business Account for Your Brand
3.96 billion people use social media around the world. The queen billions of people worldwide can access your business through social media. While Facebook, Instagram and Tiktok remain the top social media marketing platforms, Tumblr also offers a huge opportunity for businesses – especially for businesses with a younger audience. Setting up a Tumblr business account can be a game-changer for your business. It can help you to attract the target audience, increase brand awareness and grow sales. If you are looking for artistic creative and young demographic then make sure you promote your brand on Tumblr.
2. Know Your Target Audience
Social media marketing is an effective digital marketing strategy for oil but it is useless if you are not targeting the right audience. If you want to promote your business on Tumblr you should know that it is only suitable for businesses with a young target audience. According to a Tumblr spokesperson majority of its users are Gen Z or people under the age of 25. In fact, 66% of all Tumblr users are under 35. So, if you are a young freelancer or entrepreneurs like a photographer, artist, hair dresses, graphic designer or a writer, Tumblr is for you!
3. Create Unique and Humorous Content
To stay relevant on social networks, you have to stay up to date with the trending topics. If you want to increase your reach through Tumblr business pages, create unique and engaging content for your target audience. Your posts should be visually attractive, humorous and trendy. As Tumblr’s audience is mainly teens and young adults, the best way to communicate with them is humor. The Gen Z culture is all about memes so post funny gifs, memes, and other humorous content to grab the attention of users.
4. Be Active and Post to Tumblr Regularly
If you want your audience to engage more, keep posting regularly on Tumblr. Remember: there is a difference between posting regularly and spamming. Don’t spam. Post regularly and consistently without overdoing it. Just because you have the option to post multiple times, does not mean you should overwhelm your audience. The optimal number of posts per day depends upon your audience and your business. Experts recommend posting at least 2-3 times a day.
5. Expand Visibility with Tags
Don’t underestimate the power of hashtags. A simple yet effective way of increasing visibility on social media is using hashtags (#). Tagging posts with hashtags allows more people to see your posts. But make sure you are using the tags relevant to your brand, industry, target audience and product/service. You can also use the top trending tags to stay relevant. Hashtags allow you to become part of a specific conversation and categorize your posts for people searching for the specific hashtag.
6. Interact with Your Followers
Social media engagement is very important to promote your business because the more people interact with you the more, they learn about your brand. So, interact with your followers to get more exposure. It is very easy to network and boost your engagement on Tumblr. Use Explore, add tags, post at the best time and create original content. You can also advertise your posts to reach more users.
7. Advertise On Tumblr
Use Tumblr’s ad feature to advertise and promote your business on Tumblr. Adobe’s Social Intelligence Report ranked Tumblr as the No. 1 in social sentiment towards brands. Once your post is sponsored in Tumblr, many users can see it on their dashboard and can reach your Tumblr business profile through that post. Thus, with Tumblr your business has a huge opportunity to expend its reach and engage audience. Create sponsored blogposts, video posts and other content that look like organic content. Keep the ads subtle and attractive. Include GIFs, illustrations, poetry, original photography and custom theme that aligns with your marketing strategy and brand identity.
In the era of digital marketing and tough online competition, marketers are desperate for new strategies and hacks. Mainstream social networking platforms are the top choice for social media marketing but Tumblr business has changed the game. Tumblr allows you to build a b network with your target audience and engage with them through organic and paid content. Underneath the quirky and humorous surface, Tumblr offers meaningful and solid content a wide range of subjects including science, art, photography, writing, etc. So, if you want to promote business through Tumblr, create a Tumble business account and get started!
Shanoon Cox is a writer and a lover of all things video.
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