filmora go
Filmora for Mobile

Easy-to-Use Video Editing App

appstore
Download on the App Store
Get it on Google Play
Filmora Video Editor
The best editor helps you edit videos without hassle.
  • Enhance videos with 300+ stunning effects
  • Personalize the crop area as you want
  • Modern and easy to use

How to Edit Facebook Video Ads for E-commerce Business

Liza Brown
Liza Brown Originally published Oct 15, 22, updated Nov 29, 22

If you're running an e-commerce business, then it's important to create video ads that promote your products. However, making professional-quality videos can be expensive and time-consuming.

Luckily, there's an easy way to create Facebook video ads that look great without spending a lot of money. All you need is a copy of Wondershare Filmora, which is a powerful yet easy-to-use video editor.

In this article, we'll show you how to use Filmora to create eCommerce video ads that will help boost your sales.

facebook ecommerce video ads
In this article
  1. Why Video Ads Are Effective for E-commerce Business
  2. Why Use Wondershare Filmora for Editing E-commerce Video Ads
  3. Steps to Edit Facebook Video Ads for E-commerce Business

Why Video Ads Are Effective for E-commerce Business

Video ads are a very effective way to promote your e-commerce business. They can help you reach a wider audience, and they can also be more engaging than traditional advertising methods.

There are a few things to keep in mind when creating video ads for your e-commerce business:

  • First, make sure that your videos are high quality and professional-looking.
  • Secondly, focus on creating videos that are short and to the point.
  • Finally, make sure to include a call to action in your video so that viewers know what they should do after watching it.

Why Use Wondershare Filmora for Editing E-commerce Video Ads

Wondershare Filmora is a powerful video editing software that you can use to create videos for your e-commerce business. It's also very user-friendly, which means it's easy to use even if you have no prior experience with video editing software. You can create professional looking videos using this software, and it comes with built-in templates that make it easier for you to get started quickly.

run filmora facebook video ads

With Wondershare Filmora, creating an e-commerce video ad will be as simple as possible. There are many different options that you can choose from when making these ads such as adding text, photos or graphics using the built-in editor within this program. You can also add audio clips into your video in order to hear sound effects such as music or voice-overs that narrate what viewers see on screen. They have all my favorite amazing features.

Free Download
Free Download

Steps to Edit Facebook Video Ads for E-commerce Business

Step1Prepare your script for Video Editing

To make your Facebook video ad, you need to have a clear idea of what you want to say in the video. This can be done by creating a script for your video. Once you have a script, you can start planning out your video and editing it in Filmora.

Step2Save your video materials

To gather all photos and video materials, you can either use your own personal footage or find stock images and videos online. Once you have all the desired media, save them to a designated folder on your computer so you can easily access them while editing in Filmora.

Step3Open Filmora and click on "Create a New Project."

Now that you have your content ready, open Filmora and click on "Create a New Project." This will create a new project file for you to start editing in.

create a new project
Step4Select the right Project Aspect Ratio

It is important to use the correct project aspect ratio when creating a Facebook video ad because if you don't, your video may not be in the correct format when it is uploaded to Facebook. When selecting the project aspect ratio, make sure to choose Widescreen (16:9) or Instagram (1:10) to ensure that your video is in the correct format.

select aspect ratio fb video ads
Step5Import your media files into Filmora

Once you have decided on the project aspect ratio, you can start importing your video and photo files. To do this, go to the "Media Library" and click on "Import Media Files." Find the folder where you saved your content and select all of the files that you want to use. Then, click "Open" to import the files into Filmora.

import your media files into filmora
Step6Set the background color for your Facebook Video Ads

Now that you have all of your content imported into Filmora, you can start editing it. One thing you may want to do is set the background color for your video. To do this, go to the "Media" tab and click on the "Sample Color" section. Then, select the desired color for your background. Make sure to use your branding color palette.

set bg color fb video
Step7Add Catchy headline and text

This will help to grab the viewer's attention and explain what your video is about. To do this, go to the "Titler" tab and select the "Titles" option. Then, click on the "Text" tab and type in your headline. You can also add some text to the video by going to the "Text" tab and clicking on the "Add Text" option.

Catchy headlines will help you stand out from the competition and get your video noticed.

add text facebook video ads
Step8Convert your script into a voice-over narrator

By using text to voice feature, you can generate voice-over that will help you create a more professional video. To do this, go to the "Text" tab and click on the "Add Text" option. Then, type in your script. Once you have finished typing, click on the "Text-ti-Voice Over" button and select the desired language.

convert script into voice facebook video
Step9Arrange your video clips

Now that you have all of your content imported into Filmora, you can start arranging them into a cohesive video. To do this, go to the "Timeline" tab and drag and drop the desired photos or video clips into the correct order.

arrange facebook video clips ads

If you need to trim or split any of the photos or video clips, you can do so by using the "Trim" and "Split" options. To trim a photo or video clip, hover over the desired clip and click on the " scissors " icon. Then, drag it to the desired location. To split a photo or video clip, hover over the desired clip and click on the " split " icon. Then, drag it to the desired location.

You can also add some transitions between the video clips by going to the "Transitions" tab and dragging and dropping the desired transition into place.

Step10Add music to your video

Adding music to your video will help to set the mood and make your video more engaging. To do this, go to the "Audio" section the select your desired background music for your video. You can also download "no copyright background music" on Youtube.

add music facebook video ads

Drag and drop the audio file into place on the timeline. You can also use the "Fade In" and "Fade Out" options to make the music flow better with the video.

fade audio facebook video ads
Step11Export your Video

To export your video, click on the "Export" button at the top section. Select the desired file format and click "Export" to save your video to your computer.

export facebook ads video filmora

Recommended Export Quality

  • Format: MP4
  • Resolution: 720 or 1080
  • Frame rate 30 fps

Conclusion

Now that you know how to create a Facebook video ad, it's time to start creating some stellar videos that will help promote your business. By using the tips we've provided in this article, you can create videos that stand out from the competition and get noticed by your target audience. Make sure to use catchy headlines, text, and music to engage your viewers and keep them watching until the end. All the best!

Free Download
Free Download
Liza Brown
Liza Brown Nov 29, 22
Share article: