How to Use Business Video Properly for Small Business
Whatever tasks we do, we try to search for the most efficient ways to complete it.
In case of small business, it is probably the same rule that applies. You try to obtain maximum with a minimum output.
The video is, therefore, one of the best options, when you think in that line of maximizing bottom line with a minimalistic expense.
Are you a small business owner? Do you know the importance of the business video? If you are not aware of the benefits of a business video, you have come to the right place.
In this article, we have listed some of the ways to let you know how to use a business video.
Part 1: Firstly, Why You Need To Use Business Video?
Are you a business vendor or prospective partner looking to increase your business? Do you spend hours in going through the library of white papers when you wish to approach a company for a tie-up or do you just go through one or two of their landing pages, read a few blogs, and spend 1-2 minutes looking at their corporate video to get an idea about the company?
Of course, the latter one is a more feasible option. A business video helps in generating leads, enhancing the engagement metrics, and encouraging conversions.
The surveys reveal that a business video helps the company to increase revenue, 49% faster than companies that don’t have a business video.
More than 70% of the B2B marketers believe the video to be the most effective option for conversions. People prefer watching a video than reading content.
The business video is the best marketing tool for any small business and can lead to a profitable position.
Part 2: Best Way To Use Business Video
1. Introduce Your Business Video
Introducing your business by making a business video is creating the first impression for your target customers. So, it must literally be the best one.
Making a business video is like facing a job interview. You must create a video that can leave a lasting impression with outstanding visuals, a crystal clear audio, a convincing storyline, crisp communication, and finally an effective CTA (call-to-action).
Your video must be small and yet have all that you would like to share about your business with your clients when you meet them in person.
It must include a company overview, your products and services, your team, and message you would like to share with your audiences.
2. Care About Your Clients
You must create a video that engages your customers and gives them a key message involving your products and your customers both. Your audiences must relate to that message shared within the 30 seconds video.
While creating the storyline, you must remember what your audience can receive through this video and what you want your customers to do after viewing this video. This shows that you are concerned about the client’s interest as well.
3. Don’t Ignore The Power Of Customer Story
When the verified clients speak about their satisfaction with your products and services, such testimonial videos has immense power to convince other customers.
For instance, a client speaks about her experience of using your product to get a beautiful clear skin which was earlier too dark and pimple-prone. Such stories help other customers trust your product and try it for similar results.
When the customers add the products to the cart and leave your page that is during the purchasing funnel phase, such testimonial and case study videos must be used. Sending it as newsletters or adding it to about us or blog segment can also bring in desired results.
4. Company Story Is A Must
Sharing a company story as a business video helps to create trustworthiness and a sense of personal association with the existing clients. A convincing company story includes your team’s introduction, company philosophy, and culture within a 5 minutes video.
It throws light on your strength of the business and how it started then and how the company has evolved over the years.
5. How The Company Is Established
People always have the curiosity to learn more about the business that gives them great results. Especially, knowing about the roots of the business makes the customers immensely happy and satisfied.
Sharing a business video on how the company started, who was the mastermind of the subject, how many employees worked initially, and more.
6. Thanks For Your Customers
Thanking your customers for the loyalty they have shown toward your products and services, helps in sustaining the business successfully.
Creating a video and reaching it out to the customers highlighting how important the customer participation is and how they are an important part of this business family, makes the customers feel loved.
7. Behind the Scenes Story
Sharing some inside happening of your business, product manufacturing or product shoot business video can rope in a good traffic to your website. Behind the scene, views are the most interesting ones that the audience love to enjoy.
A proper business video has the power to make a small business reach heights of success. Make the right kind of business video to enhance your business.
Instead of force selling to the customers, always try to highlight how your products can benefit the clients and add a call to action button. When the business video is successful in creating a great impression, the customers will definitely hit the CTA button to take the next step forward.
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