Video SEO is also known as vSEO. It refers to video search engine optimization, which is the process of improving the visibility of a video within search engines and specific video search engines.
For instance, YouTube SEO would be dedicated towards ensuring that a YouTube video is placing higher within search results and rankings on that particular site.
Part 2: How to Rank Videos Higher with Video SEO?
By following the 8 steps below, you can ensure that your videos are ranking higher on search engines and video-specific search engines. These methods will not only help with YouTube video SEO, but they will help boost the ranking of any video.
1. Host on the Right Platform
Before doing anything else to promote a video, it is important to choose the correct platform to host this video. Businesses and individuals have a few options when it comes to hosting their video content.
The most popular websites include YouTube, DailyMotion and Vimeo, especially in the United States and Europe. Asian countries such as China have their own video-specific websites that are higher in popularity.
The issue with video hosting platforms is that most of the traffic you generate will go onto your video on their site, not your own website. If the goal is to boost site data, you may want to use a service like Wistia that helps you gain on-site traffic that will push leads towards conversion.
2. Use the Right Keywords
Keyword research is just as important with videos as it is for written content. Understanding the keywords your target audience will use when they are searching for related videos will help you when it comes to marketing your own content. It is a good idea to experiment with different keywords.
3. Optimize the Title and Description
When someone sees the title to a video, it is usually their first glimpse into how the content will be. They are going to learn a lot from the title.
For instance, if someone sees a title that is overly clickbait-y, it may put them off the video. But if they see a professional and informative title that is also catchy, they will be more likely to click on the video.
The description will help advance the topics that are being mentioned in the title. Video descriptions should be more than a stuffing of keywords. They should be descriptive, as they are a way to further inform the user about what they are going to watch.
4. Do Not Ignore the Thumbnail
What is the first graphic that a person sees when they are searching for videos? It is the thumbnail for a video. And even though a thumbnail is not going to summarize a video or anything of that nature, it can reveal a lot about the content creator.
A boring thumbnail, or one that is just a random shot from the video, will make people think the content creator did not put enough thought into their thumbnail. In contrast, an exciting and aesthetically pleasing thumbnail will make someone more eager to click on the video.
5. Add a Video Transcript
Depending on the length and content of a video, having a full video transcript can be helpful. Of course, the transcript may be too long for videos that are more than five minutes. You may want to include certain parts of the transcript below your video, with the rest of the transcript being on your website or blog.
6. Include a Call to Action in the Video
There must be a call to action near the end of the video. Some channels on YouTube have even started including a call to action near the beginning, where they encourage people to subscribe to their channel or like the video.
This can help with YouTube video SEO, as you are encouraging people to become a part of your community.
When more people are subscribing, it shows Google that you have a popular channel with well-performing videos which will push your content up rankings and search results pages.
7. Promote Your New Video
Do not be afraid to promote your content across social media. It is the reason why you have all those channels.
You can use media platforms like Twitter, Facebook and Instagram to promote your new video. Ensure that you are doing more than just copy pasting the link. Adding a unique description about the video on each site will help your audience understand what you are promoting.
8. Optimize Content for Mobile
Having videos that look just as good on smartphones and tablets is a big deal in 2018 and beyond.
So many people are using their smaller devices to watch videos, especially when they are on the go. Just ensure that your video looks good on a smaller screen if it is hosted on YouTube or Vimeo. If you are hosting the video on your site, ensure that it loads and scales properly on smaller devices.
Ultimately, your video will perform as well as its content. But marketing can help elevate great content so that it is getting in front of the right people. If you have created great content, you will reach a wide audience through good marketing.
For editing your upcoming YouTube videos, we recommend Filmora. Not only is it free, it’s one of the easiest and most powerful video editors available today.
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
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