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Application of Virtual Reality marketing
Digital marketing with virtual reality can incorporate many technologies. VR today is the strongest tool of efficiently and effectively providing the customer a firsthand overview and feel of any product even without selling it. It’s effective because the consumer gets a feel and experience of product even without buying it. Thus, the consumer expresses his or her views and sentiments freely. This feedback is of utmost importance to the manufacturer as it helps immensely for product development. It’s efficient because even without manufacturing the product the firm can know about the views of the customer and the suggestion and thus develop a better product. Thus saving considerable amount of investment and avoiding losses which may have occurred due to imperfect product launch.
IKEA Virtual Reality marketing example
IKEA launches a pilot app experimenting with virtual reality marketing, asking shoppers to weigh in on their first foray into virtual reality with the test app called the IKEA VR Experience. The app combines 3D renderings with a VR Headset, giving customers the ability to customize one of three different kitchens. Customers are able to change the color of cabinets and drawers before taking a virtual tour of the creation. The tour can be taken from the perspective of varying heights to get the feel for how others (including children) might navigate the layout.
By designing a truly immersive retail experience that connects with shoppers and give them greater control, you can help ensure brand’s survival. Virtual reality marketing is the future of marketing because it is simply the most compelling consumer experience imaginable. Fully immersive, interactive, personal, yet also very social, no other medium can compare to its ability to capture 100% of a consumer’s attention, trigger elevated brain states and stimulate engagement.
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
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