YouTube played a huge role in the success of the most recent ‘Top Social Artist’ winners at the Billboard Music Awards. And the winner before them. Meanwhile, another huge group that got their start on YouTube is undergoing a major change.
And what’s up with Sweden blocking YouTubers on Twitter?
Here are some of the top YouTube stories so far this month:
Pentatonix is down a member – May 12, 2017
Pentatonix, YouTube stars, and acapella supergroup are down to four members as of earlier this month. Avi Kaplan, who hit a lot of the lower notes for the group, will be finishing off the shows Pentatonix has already announced before “taking a step back”. As thrilled as he has been by their success, it is becoming too difficult for him to keep himself centered at the pace they’ve had to work at over the last few years.
Avi made the announcement in a Facebook video surrounded by the rest of the group. They’re still friends, and Avi will still be doing music.
Pentatonix’s awesome cover of Bohemian Raphsody – it won’t be the same without you, Avi!
Sweden’s official Twitter account blocks and unblocks YouTubers – Week of May 15, 2017
A huge number of accounts, including those belonging to PewDiePie and JonTron’s, were blocked by Sweden’s official Twitter. YouTubers and their fans thought that these individuals had been blacklisted by an entire country, and so a brief wave of outrage rolled over the internet.
What actually happened was that the person running Sweden’s twitter account that week – Swedish Institute lets a different citizen-run it every week – decided to do a huge amount of blocking based on their personal views. Everyone is now unblocked. Read more at WeTheUnicorns.
BTS dethrone Justin Bieber as Top Social Artist - May 21, 2017
Justin Bieber originally got his start on YouTube, and maybe that’s part of why he’s won Top Social Artist at the Billboard Music Awards every single year the award has existed. That changed on Sunday. The K-pop group BTS, first-time nominees in a category full of huge western popstars, took home the award over not only Bieber but Selena Gomez, Ariana Grande, and Shawn Mendes.
Before BTS made their debut as a group, members did song covers on YouTube to build relationships with their fans.
In case you’re like me and had never heard of BTS before Sunday, here’s their most recent hit ‘Blood Sweat & Tears’.
‘YouTube OnStage’ announced for VidCon – May 22, 2017
YouTube announced a new live event for this year’s VidCon which will feature talent from on and off YouTube. Jason Derulo is the headliner, but YouTubers like Tyler Oakley, Rosanna Pansino, Collins Key, and Joey Graceffa will also make appearances.
The event is 90 minutes long and will be free for anyone with a VidCon pass. However, only 4,000 of them over 26,000 attendees will be able to attend so VidCon is holding an admission lottery event-goers can enter before June 2, 2017. VidCon takes place on June 22-24, and YouTube OnStage is happening the night before, June 21. Read more at SocialBlade.
YouTube show ‘Everyday Struggle’ getting 400,000 views after only 1 month – May 23, 2017
Complex News launched a daily YouTube show on hip hop news and culture starting April 10, 2017. A little over a month later it’s already getting 300,000 – 400,000 views per episode. The episodes frequently last longer than 30mins.
The most recent episode of ‘Everyday Struggle’. Topics include current events, hip hop trends, and pop culture.
Usually, long videos aren’t a good choice for YouTube because the algorithm favors watch time and people who click away from videos halfway through – even if they were long videos – usually don’t stay on your channel. That ‘Everyday Struggle’ is performing so well is a clear indication that viewers are actually tuning in to the program in its entirety. Read more at DigiDay.
The EU to make YouTube responsible for blocking hate speech – May 24, 2017
In an effort to stop the spread of videos containing hate speech, the European council plans to make platforms like YouTube, Twitter, and Facebook responsible for blocking them. The proposed regulations (which still need to be voted on) would make it mandatory for social media services to implement mechanisms to block videos promoting hatred or terrorism.
Failure to comply could result in huge fines for the tech giants. The regulations would not apply to live streaming content. Read more at The Verge.
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Shanoon Cox is a writer and a lover of all things video.
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