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Guide on How To Improve Engagement of Marketing Video on Filmora

Marketing tactics are a must when you’re working alongside competitors. Let’s understand how to improve engagement on a marketing video on Filmora.

Key Steps of This Video Tutorial To Follow

Guide to using Filmora AI Tools

00:34 Focus on Video Quality

When it comes to engaging viewers, the quality of the video has a high impact on it. As no one wants to watch blurry or shaky videos, making high-quality videos with the best video maker is a must. Wondershare Filmora helps you create high-quality videos that meet the standards of professionalism, while always creating a room to improve video quality.

After making a video from this tool, it can be exported in 4K resolution for free. A good video must have a captivating introduction and precise content to catch a good response.

getting the best video quality
01:00 Optimize Your Video for Search

To get a ranking on SERP, SEO techniques should be followed that are specifically for the videos. A catchy video must have an engaging thumbnail and an enticing title. You must choose the right platform for marketing purposes and video uploading where you can get maximum viewers. Also, the description of the video should have an optimized keyword.

optimizing seo of video
01:25 Promote Your Video

To enhance the engagement of your videos, they must be shared on different social media platforms. To increase the views on YouTube, videos must be shared as a preview on other platforms. This preview will lead the viewers to your channel to view the full version of your video. YouTube also has some built-in promotion tools that can help you promote your video to perfection.

If you want to target a specific community through your promotional video production, YouTube has some groups and forums to do so. Post your video on these groups to get the desired viewers. Being a creator, you can also ask your viewers to share your video across platforms.

promoting video on forums
01:52 Track and Review Your Analytics Regularly

Track the analytics of your video regularly to know about the activity on your video. With the right understanding of analytics, you can efficiently track and analyze the data and improve videos accordingly. Using SEO tools to assist your operations can also help you improve your engagement in marketing videos.

Video analytics can also be checked, like website analytics. Look for the VTR (View Through Rate) metric, which tells you the number of people who played the video. From the “Engagement” tab in video analytics, you can assess the Watch Time.

tracking video analytics
02:30 Cater Your Video to Each Platform

To get the maximum reach on engaging video, you need to put up your video on each platform, such as YouTube, TikTok, Vimeo, Facebook, and Instagram. All these social media platforms support different proportions and different video lengths. As for YouTube, the standard aspect ratio of the video is 16:9 on a computer. For Facebook, the standard aspect ratio can vary accordingly, with the options of 16:9, 1:1, 4:5, 2:3, and 9:16 for users.

On YouTube, people easily watch videos that do not last longer than 3 minutes, but this is not the same for TikTok or YouTube Shorts viewers. They watch short videos, most preferably, which leads to the fact that customizing videos according to the platform’s specifications is the secret to cost efficiency.

making videos according to platforms

Creating attractive videos is the most challenging task in social media marketing, and people find it challenging to compete on social media. Marketing videos must be engaging to catch the viewers' attention, as people don't watch low-quality or dull videos. This is what the discussion has focused on, which will eventually help you to increase your video engagement on marketing productions.

Filmora Creative Assets, the in-built stock in Filmora, offers a vast collection of resources such as video effects, overlays, music, and sound effects. Download Filmora to try the effect and find more creativity possibilities.