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How to Upload Videos to IGTV?

Jan 23,2019• Proven solutions

A little over six months ago, Instagram launched the IGTV service that allows creators to post videos that last up to one hour. On the same day IGTV app that makes sharing videos on your IGTV channel easier was also launched, so you don’t even have to use the Instagram app to post new content to your channel. In case you’re not familiar with the IGTV app and you don’t know how to upload videos to your channel you’ve come to the right place, because in this article we are going to take you through all the steps you’ll need to take in order to upload a video to IGTV. 

How to Upload Videos to IGTV?

The process of uploading a video to IGTV isn’t much more complicated than posting a photo or video to your Instagram account and it can be completed in just a couple of quick taps. Naturally, in order to be able to use IGTV, you must have an Instagram account, so before you take any other steps, make sure that you are signed in to your account on Instagram.

Creating an IGTV Channel

Launch the Instagram app, and then tap on the Settings icon located in the upper right corner. Pick the Create Channel option and that is it, you will now be able to add videos to your IGTV channel or browse and watch videos other creators post on their channels.

Uploading Videos to IGTV Using the Instagram or the IGTV app

It doesn’t really matter which of these two apps you decide to use to upload videos to your IGTV channel, because the process is identical. Simply tap on the IGTV icon that looks like, well, a TV with an antenna and then tap on the + icon to add a video from your camera roll. Keep in mind that videos that last more than a couple of minutes can be huge in size and that it might be better to upload videos to your IGTV channel from a computer if the video is larger than one or two gigabytes.

Write a description of the video and give it a catchy title before hitting the Post button. Optionally, you can enable the share to Facebook option even before you post the video to your IGTV channel, but you can also share a video to different social media platforms after you posted it to IGTV.

Uploading Videos to IGTV from a Computer

Open your web browser and head over to instagram.com. If you’re not already signed in, you’ll be asked to provide the login information, so once you’ve inserted your username and password you’ll be able to see your Instagram feed. Click on the icon located next to the heart-shaped icon that displays all the notifications, located in the top right corner, in order to gain access to your Instagram channel.

Proceed to click on the IGTV icon, and then click on the Upload button. Once a new page loads you can upload a cover photo or add a description and a title. On the left side of the screen you will be able to see a + icon and below it, you’ll see the Drag and Drop a Video File message. You can either drag and drop a video file from a folder to the designated area of the screen or you can click on the + icon and navigate to the folder in which the file you want to upload is located. If you would like to share the video on Facebook and IGTV at the same time, you must first connect your IGTV to your Facebook page. Afterward, you should simply click on the IGTV and Facebook page option to enable it and proceed to click on the Post button and the bottom of the screen. 

Video Upload Requirements for IGTV

Even though IGTV videos can last up to sixty minutes, this option is reserved for verified accounts. Regular IGTV creators can only upload videos that last from fifteen seconds up to ten minutes. In addition, you can only upload MP4 video files to your IGTV channel, since the platform doesn’t support any other video file format at the moment.

Currently, the size of a video can’t exceed 560 MB for videos between 15 seconds and ten minutes, while the maximum file size for a sixty-minute videos is limited to 3.6 GB. IGTV videos have to be vertical, and the content you upload must have a minimum 4:5 aspect ratio, while the maximum aspect ratio is 9:16.

Tips for Uploading and Posting Videos to IGTV

Despite the fact that you can now upload videos that last for an entire hour, it is still better to keep the content you share on your IGTV channel short. Videos that last between two and five minutes are best suited for the audience on social media. Posting videos that surpass the five-minute limit can prove to be counterproductive because people won’t take the time to watch them from start to finish.

Aside from YouTube, a majority of videos on social media platforms are watched without sound. That’s why adding subtitles to your video may be a good idea, but just remember that you have to hardcode the subtitles into the video since SRT files don’t work well with vertical videos. 

Analyzing and Promoting an IGTV Channel

After uploading a video to IGTV you can monitor the number of likes, comments, and views by tapping on the ‘three dots’ icon located next to the Like, Comment and Share icons on a particular video. A drop-down menu will appear on the screen and you should tap on the View Insights option in order to see how many views, likes and comments your video got. Below the Engagement information, you can find the Audience Retention menu that offers Average Percentage Watch information as well as a drop-off graph that tells you at which point viewers stop watching your video. The data provided by the IGTV analytics can be extremely valuable when planning future posts on IGTV. Moreover, you can use conventional tools for content promotion on Instagram to increase the number of views your IGTV videos are getting.

Conclusion

In the first six months after its initial launch IGTV seems like it has made Instagram more entertaining because it encourages creators to post captivating videos people around the globe love watching. Hopefully, we have provided you with all the information you’re going to need to upload your first video to IGTV. Leave a comment below and share your IGTV experiences with us.

Liza Brown
Liza Brown is a writer and a lover of all things video.