Filmora
Filmora - AI Video Editor
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free apps to make reels
Easy & Powerful
AI Video Editor
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2.3M+ Templates and
Creative Assets
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Royalty-Free Music and
Stock Media
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Schedule Publishing
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filmora ai Filmora as The Best App and Software
for Making Instagram Reels

Turn One Video Into 10+ Reels With AI

AI tools simplify complex editing, making it easy for beginners to get started. With features like image, audio, text to video, and text-to-speech, you can create captivating content without ever having to speak or appear on camera.

Turn One Video Into 10+ Reels With AI

Filmora’s desktop Smart Short Clips feature, combined with the mobile-exclusive AI Reels Maker, empowers you to efficiently produce reels-ready content from your video footage.
Smart Short Clips
Instagram Reels can now be up to 90 seconds in length. However, shorter videos are often very successful. Smart Short Clips automatically identifies and creates bite-sized, Reels-friendly content extracted from your long-form video materials with animated captions and perfectly matched music. This way, you’ll easily stay within the recommended length guidelines without having to stress about content creation.
Instagram Reels can now be up to 90 seconds in length. However, shorter videos are often very successful. Automatically identify and create bite-sized, Reels-friendly content extracted from your long-form video materials. This way, you’ll easily stay within the recommended length guidelines without having to stress about content creation.
AI Reels Maker (for Mobile)
Import your footage, and pick your short video theme - vlog, game, or sport. Select the mood, style, and music, and AI Reels Maker takes care of the rest, delivering Reels-ready content in minutes.
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Create Reels Without Recording Your Voice or Showing Your Face

Filmora's AI tools simplify complex editing, making it easy for beginners to get started. With features like image, audio, text to video, and text-to-speech, you can create captivating content without ever having to speak or appear on camera.

Create Reels Without Recording Your Voice or Showing Your Face

Filmora's AI tools simplify complex editing, making it easy for beginners to get started. With features like image, audio, text to video, and text-to-speech, you can create captivating content without ever having to speak or appear on camera.
Text to Video
Simply input your text - scripts, captions, or messages - and watch as the feature transforms your ideas into stunning videos. With perfectly paired visuals, seamless animations, and captivating effects, it’s never been easier to create reels that inspire.
Image to Video
With intuitive prompts and beautifully crafted effects, your cherished still images will be turned into video that come alive with emotion and motion, ready for an attention-grabbing Reels. Whether it’s a heartfelt hug, a tender kiss, or a moment frozen in time, let your creativity take the lead.
Audio to Video
It's the best way to turn audio snippets, podcasts, or music clips into engaging Reels with the automatic addition of visuals, text overlays, or effects that complement the audio’s message or mood.
Text to Speech
Instead of manually recording and editing audio, you can generate professional-sounding speech directly from your text, allowing you to create reels with voiceovers in different languages.
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Increase Your Followers' Engagement on Instagram

What's more? Filmora's vast collection of music, filters, and effects helps you create eye-catching videos that stand out in followers' feeds. Creative use of visual effects encourages more likes, shares, and comments.

Increase Your Followers Engagement on Instagram

AI tools simplify complex editing, making it easy for beginners to get started. With features like image, audio, text to video, and text-to-speech, you can create captivating content without ever having to speak or appear on camera.
Effects, Filters & Transitions
Filmora regularly updates its effects, transitions, and filters library, allowing you to stay up-to-date with current trends on Instagram. Using trendy effects makes your content more relatable to Instagram Reels' audience.
Subtitles, Music & Stickers
Subtitles ensure the message is clear, music adds emotional depth, and stickers provide visual emphasis. Together, these elements make videos more engaging, relatable, and shareable.
Auto-Beat Detection
Automatically aligns visual elements like clips, transitions, and effects with the rhythm of the music . This synchronization creates a more engaging and rhythmic reel, keeping viewers interested and entertained.
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Clips That Grow Your Reach

By leveraging AI video translation and social video planner features, you can streamline content localization and social media management, making it easier to expand to new audiences and maintain a consistent posting schedule.

Clips That Grow Your Reach

By leveraging AI video translation and social video planner features, you can streamline content localization and social media management, making it easier to expand to new audiences and maintain a consistent posting schedule.
AI Video Translation
By offering multilingual subtitles, you can make your content more accessible to a diverse audience, including people who prefer or need to watch videos with translated text.
Social Video Planner
Regularly posting content is key to growing social media reach. The Social Content Planner helps creators maintain a consistent posting schedule without the need for manual uploads.
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free apps to make reels Discover Stunning Reel Templates
for Every Occasion

Filmora offers a library of templates designed for Instagram Reels' vertical 9:16 ratio, allowing you to quickly create trending Reels (like tutorials, transitions, and vlogs) by simply swapping in your own media.

best reel template app
Favorite Templates for Future Reels
You can store your favorite subtitle styles, video intros, AI voices, and more as branded presets. Teams can save their own brand templates and add personal touch to each video. Or, use our professionally designed templates to save time while still ensuring brand consistency. This is great whether you want to save time as an individual creator or wrangle your content team to ensure brand consistency.
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Constantly Expanding With New Additions
With this continuously evolving library, you'll always find the perfect template to make your content stand out, whether you're producing short clips, cinematic projects, or fun, interactive videos. Explore the new additions and enhance your video editing experience with Filmora's ever-growing template library!
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Every Element is Customizable
Templates are designed with flexibility in mind, allowing you to personalize every element to suit your creative vision. From text, colors, and fonts to animations, transitions, and effects, each component of a template can be easily adjusted to fit your specific style and needs. Whether you're fine-tuning a title sequence, or altering a background, Filmora puts full creative control in your hands.

wondershare filmora Edit Instagram Reels with More
Filmora Video Editing Tools

Take advantage of the full potential of your Instagram Reels with Filmora's powerful toolkit. Elevate your videos with a range of creative tools designed to make your content pop. From eye-catching effects to seamless transitions, Filmora helps you craft professional, engaging Reels that stand out on social media.

title-item How To Make Instagram Reels
in Filmora

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1. Create a project
Open Filmora and select the tab Short Video Project - the Instagram Reels preset (9:16 vertical ratio) to automatically optimize the frame size for the platform.
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2. Edit Reels with AI Tools & Features
Use the Smart Scene Cut feature to auto-analyze footage and generate rhythm-synced edits. Add “AI Subtitles” to auto-transcribe speech into dynamic captions (supports multiple languages). Apply transitions (zoom, slide), filters (cinematic, vintage), animated stickers, and GIFs. Use keyframing for custom animations or add Picture-in-Picture (PIP) layers for depth. Choose trending BGM from Filmora’s built-in music library or import custom sound effects.
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3. Upload to Instagram
Click “Export,” select 1080x1920 resolution for Instagram Reels to ensure HD quality.

Save the file directly to your phone and upload via the Instagram app. Or, use Filmora's "Direct Social Upload" feature (after logging in) to post seamlessly to Instagram.

title-item Tips & Tricks to Get More Followers
on IG Reels

  • Start with a bang: Use bold text, a surprising visual, or a trending sound to grab attention immediately.
  • Ask a question: “Did you know…?” or “Can you guess what happens next?” to spark curiosity.
  • Teaser clip: Show the most exciting part of your Reel first, then backtrack (e.g., “Wait for the twist!”).
  • Use trending audio: Check Instagram’s “Trending Reels” section or tools like TikTok Creative Center to find viral sounds. Reuse them with your twist.
  • Leverage hashtags: Mix niche-specific and trending tags (e.g., #ReelsTips, #ViralReels, #TravelHacks). Keep it under 10 hashtags.
  • Post at peak times: Schedule Reels when your audience is active (check Instagram Insights). Generally, 7-9 AM and 5-7 PM local time work well.
  • Layer sounds: Combine voiceover, background music, and sound effects (e.g., add a “whoosh” when transitioning).
  • Original voiceovers: Use Filmora’s voice recording tool to narrate tutorials or add witty commentary.
  • Silent-friendly captions: 85% of Reels are watched without sound. Add auto-generated captions (via Instagram) or design your own in Filmora.
  • Polls or questions: Use Instagram's stickers to ask, "Which outfit should I pick?" or "Guess the ingredient!"
  • Duet/Stitch prompts: Encourage others to recreate your Reel (e.g., "Try this dance challenge!").
  • CTA (Call-to-Action): End with "Save for later," "Follow for more," or "Tag a friend who needs this."
  • Remix trends: Put your unique spin on viral challenges (e.g., a fitness influencer adding a nutrition tip to a dance trend).
  • Niche-fy broad trends: Turn a generic "Morning Routine" into "Morning Routine for ADHD Entrepreneurs."
  • Jump on seasonal trends: Holidays, festivals, or meme cycles (e.g., "Barbiecore" or "Silhouette Challenges").
  • Loop it: Design your Reel to loop seamlessly (e.g., a spinning object that ends where it began).
  • Collaborate: Tag relevant accounts or creators to tap into their audience.
  • Leverage nostalgia: Use retro filters, throwback songs, or "90s kid" references.

title-item Other Festive Video Solutions

Filmora offers a library of templates designed for Instagram's vertical 9:16 ratio, allowing users to quickly create trending Reels (like tutorials, transitions, and vlogs) by simply swapping in their own media.

title-item Ready to Create Viral
Instagram Reels?