Black Friday is one of the biggest shopping days of the year. It's time when everyone's on the hunt for the best deals. It's a huge event, with shoppers and brands going all out. To stand out, brands post Black Friday video content to grab people's attention and persuade them to shop.
This guide will break down what Black Friday is all about and show you how to make your own Black Friday videos. It'll also share some great Black Friday content ideas to inspire you. This guide has everything you need to create an attention-grabbing Black Friday video yourself!
In this article
- Filmora's Versatile Preset Templates
- Predesigned Graphics for Visual Brilliance
- Filmora's Transition Effects for Promo Videos
- Unique Brand Logos with Filmora
- Works on Mac, Windows, iOS, and Android
Part 1. Black Friday: Definition, Timing, and Video Type
Before going into the steps on how to make your own video of Black Friday, let's find out what it is first.
What is Black Friday
Black Friday is the biggest shopping event in the U.S., known for huge discounts and limited-time deals. Originally, it was a shopping tradition after Thanksgiving. But now, it's a global sales event where brands bring out their best offers.
When is Black Friday
Black Friday falls on the Friday after Thanksgiving, usually between November 23-29 each year. This timing makes it a major start to the holiday shopping season, where everyone's looking for a bargain.
What Type of Video Highlights Black Friday?
With video marketing now essential, brands use different video types to connect with shoppers. Here are the top types of content that work especially well for Black Friday clips:
| Video Types | Purpose | What It Does |
| Product Showcases | Highlight top products and deals | Focus on product features and special prices to show viewers what makes these items must-haves. |
| Sale Announcements | Spread the word on big discounts | Directly announce major deals, sparking excitement and urging viewers to take action quickly. |
| Countdown Timers | Build anticipation | Creates urgency by counting down to the sale, making sure viewers are ready when deals drop. |
| Customer Testimonials | Boost trust with real reviews | Shows authentic customer feedback, building credibility and inspiring confidence in the deals offered. |
| Influencer Collabs | Reach new audiences | Partners with influencers to reach a broader audience, making the sales event more visible and appealing across social channels. |
Part 2. How to Easily Make a Custom Black Friday Video
Creating a Black Friday video is easier than you might think. With Wondershare Filmora, you've got a video editor that simplifies video creation. It offers tools like AI-driven editing and ready-made templates perfect for Black Friday promotions. Thus, you can create content without a steep learning curve.
Highlights of Filmora in Making Black Friday Video
Here are some key Filmora features that make it perfect for creating Black Friday videos:
- Preset Templates
- Royalty-Free Assets
- AI Music Generator
- AI Text-to-Video
Filmora offers ready-made templates that make starting a video easy. These templates are designed for quick editing. Hence, you can add your footage, adjust text, and change colors to fit your brand and Black Friday theme.
Filmora's media library gives you access to a vast library of royalty-free assets. You can browse for music tracks, sound effects, images, or video clips and use them in your videos.
Filmora's AI Music tool helps generate background music that matches the mood of your video. This AI-generated music syncs well with visuals, helping to elevate product showcases or sale announcements.
The AI text-to-video feature can convert text into videos. Just type in what you want, and Filmora brings it to life on screen.
Comprehensive Steps for Making Black Friday Videos
Creating a promo video for Black Friday using Filmora's preset templates can help you save a lot of time. It's a budget-friendly video editor, which makes it a fantastic option for small businesses.
Ready to get started? Here is the step-by-step guide on how to make Black Friday videos using Filmora:
Step 1Start a New Project and Select a Template
Open Filmora on your desktop and start a new project. Go to the Templates > Templates tab at the top and search for a Black Friday or promotion theme. Click on one of the templates to preview it, and then drag your pick to the timeline to start editing.
Step 2Replace Media in the Template
On the timeline, click Click to Replace Material to open the editor.
In the editing window that appears, you can import your product images, videos, or audio clips. You can also customize text, and design elements as you like. Then, click Save to return to the main timeline. If you want to add more elements or make further edits, click Expand Template.
Step 3Make Further Edits
Actually, if you're using preset templates, it is the same as your video is already finished. But, if you still find something missing, here are some things you can include in your Black Friday video:
- Add Royalty-free Assets
- Generate Background Music with AI Music
- Add Your Brand Logo
You can add any stickers, effects, or additional elements to complete the look. Customize colors or effects to ensure the video matches your brand style.
If you want to create certain moods that the video template doesn't give, you can create new background music with the AI Music feature. To do this, go to Audio > AI Music and choose the mood, theme, or genre that you looking for.
Give your video that extra polish by adding your logo! Just upload it, drag and drop it in the timeline, and then adjust the position to a spot where it stands out. It'll make your Black Friday videos have an identity and look professional.
Step 4Preview and Export
Preview your video and when you're happy with the final result, click Export at the top-right. On the export window, you can choose your format, and click Export to save the video to your device.
More Than a Black Friday Video Creator
Filmora's capabilities go beyond just making Black Friday clips. It's a versatile tool for creating a range of promotional content that can support your brand year-round. Here are some other types of videos you can create:
- Promotional Videos:
- Video Pitches and Trailers:
- Behind-the-scenes videos:
- Event Recap Videos:
Use templates and royalty-free assets to create videos for new product launches or seasonal sales.
Highlight your brand, services, or upcoming product launches by crafting compelling trailers or pitches.
Let customers get a sneak peek into your company's culture or product creation process.
Capture highlights from a recent event, sale, or launch. An event recap video lets your audience relive the highlights and can help drive excitement for future events!
Part 3. Learn Some Inspiring Black Friday Videos Examples
Looking for inspiration? Check out these videos of Black Friday from popular brands for ideas.
- Amazon.sg Black Friday Sale
- Highlights: Fast-paced product showcases with clean, colorful visuals.
- Key Element: Simple and direct, focusing on different product categories.
- Takeaway: Keep it straightforward with quick, clear shots of each category.
- Superdrug Black Friday Ad
- Highlights: Lifestyle shots showing products in everyday use.
- Key Element: Connects with viewers by showing real-life scenarios.
- Takeaway: Use lifestyle shots to make products feel relatable.
- JCPenney ~ Black Friday Deals
- Highlights: Big discounts on various items, with bold text overlays.
- Key Element: Focus on value with clear, easy-to-read visuals.
- Takeaway: Use bold text to emphasize discounts and grab attention.
- Walmart TV Commercial (Black Friday Deals for Days)
- Highlights: Multi-day sale theme, encouraging viewers to return for more.
- Key Element: Combines product visuals with a multi-day promotion.
- Takeaway: A multi-day approach can keep viewers engaged.
Conclusion
Making a Black Friday video doesn't have to be hard. With Filmora, you get simple tools, video templates, and music options that make creating videos quick and easy. It lets you add effects, smooth animations, and royalty-free music, so your video stands out and gets people excited to shop.
From product highlights to countdowns, Filmora has everything you need to make your Black Friday videos unique and on-brand. Give it a try to create videos that grab attention, show off your best deals, and keep viewers coming back.
