Black Friday conjures images of frantic shoppers. It's for those scrambling for the hottest deals on TVs, toys, and everything. For savvy social media marketers, it also represents an unmissable opportunity. Videos allow creators to capitalize on Black Friday excitement and shopping hype.
This guide provides video formula ideas perfect for the occasion. We've divided ideas between entertainment and marketing to showcase relevant Black Friday deals.
Skim through each idea below. Pick out themes aligning with your niche, resources, and goals. Adapt the guidelines to produce fun, engaging videos optimized for Black Friday audiences.
🌟 Part 1. Entertainment Video Ideas
Entertainment videos allow creators to piggyback on Black Friday hype. Humor and novelty help these concepts spread without hard sales. Here are some video ideas that you can use.
#Fake Shopping Videos
#Unboxing Videos
#AI Music Generator
1. Create Fake Shopping Videos
Emulate the cheesy style of low-budget infomercials and home shopping networks. Showcase a barrage of fictional products in a parody infomercial. Use graphics, over-enthusiastic hosts, and corny acting at ridiculous Black Friday deals.
Dinosaur Wondering on the Street
This can include crazy body enhancement gadgets like muscle-maximizing temporary inflators, or absurd kitchen solutions like high-powered blenders and complicated 30+ feature rice cookers. You can even do unusual pet products, such as cat treadmills or automatic dog food cannon launchers.
Use an AI tool like Filmora's AI Image to create visuals for fictional products. Write cheeky scripts using rhymes, alliteration, and overstatement. Contrast the extreme enthusiasm of actors with underwhelming products for comic effect.
Black Friday Unboxing
2. Create Unboxing Videos
Film an unboxing video showcasing your Black Friday and Cyber Monday haul purchases, as you open up deliveries overflowing with discounted clothes, toys, and more. For example, you can unveil a brand-new curved gaming track scored at 60% off retail price. Open boxes from an online retailer, pulling out items of trendy dresses marked down 70% off.
Use an AI music generator in Filmora to add theme songs to fit your video length. Splice in meme clips reacting with awe at particularly amazing discounts and savings. Tease or foreshadow exciting items still awaiting unboxing to maintain viewer anticipation.
🌟 Part 2. Marketing Video Creation Ideas
Shift gears to videos providing value around discounts, products and shopping advice. Increase visibility for featured brands in the process. Here are some creative video ideas for marketing purposes!
#Shoping Tip Videos
#Black Friday Product Review Videos
#AI Copywriting
1. Create Video to Provide Shopping Tips
Position yourself as a knowledgeable Black Friday and Cyber Monday insider. Your video can unlock the best black Friday deals, sitewide sales, steepest category discounts, and specific product savings opportunities. Profile the categories most likely to reach 90%+ clearance by actual Cyber Monday.
Use Filmora's video templates to create ranked countdown deal list graphics. You can customize images and descriptions, and name-drop the specific products and savings percentages to uncover. Share links to allow viewers instant access to capitalize on featured hot deals you dig up.
Black Friday Shopping Tips
2. Create Black Friday Product Review Videos
You can also create dedicated videos reviewing leading products discounted for Black Friday and Cyber Monday. Show key features and test real-world performance. Like, showcase standout gadgets, appliances and more worth buying. You shoot crystal clear 4K footage with a 35% off vlogging camera, or examine the noise cancellation effectiveness of premium over-ear headphones marked down 45%.
Use an AI copywriting tool in Filmora to generate attention-grabbing YouTube video titles. You can use on-screen graphics while running through product attributes, quantifying savings off typical retail prices. You can also include links to product listings so interested viewers can access them while supplies last.
Live Streaming Game Reviews
Know More About #BlackFriday
1. #CyberMonday : Cyber Monday is used to describe the first Monday following the Thanksgiving holiday and considered one of the biggest online shopping days of the year. Recycle popular Black Friday video formulas. But, do it with an emphasis on tech deals and digital discounts.
2. #InstaShopping: It refers to shopping-related activities on Instagram. Marketers leverage shoppable Instagram posts and stories to tag Black Friday sale items. You can use swipe-up links or shop-now buttons to provide instant access to featured deals from your instagram videos. You can also do an Instagram Live to interact with viewers as you browse. Don't forget to add flash Black Friday discounts to your cart in real-time.
