“Despite the odds, Tik Tok remains in place and stays favorite for most social media users.”
Especially in Tier 3 and Tier 4 markets, TikTok forms a strong user base. For the same reason, brands are trying to make their products famous via customer reach in these markets.
You know, the main goal of marketing is to convert visitors into customers. And, you have plenty of platforms to show your marketing skills to reach the target audience. One of the highly influential and growing platforms is TikTok. At the same time, TikTok influencer marketing plays an essential role in day-to-day life because billions of people use the app every minute. Just like YouTube, you have to sell your products or brand to indulge in marketing with TikTok influencers. The campaign generally revolves around creating, sharing, and sometimes video lives streaming to let people know about your brand and sell related products.
Recently, Amir Siddiqui, a Tik Tok star, claimed that Tik Tok's short video format is more in use by brands as compared to other platforms like YouTube, Facebook, etc. Brands have significantly made the Chinese app in their list of favorites. Also, in the new COVID-19 global pandemic situation, many high-end influencers are resorting to TikTok as the most cost-effective marketing method.
So, let’s figure out what algorithm works behind influencer marketing TikTok. After analyzing the strategies of expert tik tokers and looking at their interviews, we have devised an ultimate guide on how to become an influencer on TikTok.
How to be a good TikTok influencer and Stand Out from Peers
No doubt, influencer marketing at TikTok works. But is it easy? Well, not at all due to the increasing competition. Look at the content, and the way users who have millions or billions of followers on TikTok create videos. They put complete effort into making a video. It doesn't come as it is. You have to consider various creative elements to get that video on the platform to convert visitors into customers. Even though Tik tok follows the YouTube creator revenue-sharing model, the brands are more likely to approach TikTok creators than Youtubers. Brand marketers check Tik Tok Creator's Marketplace in terms of followers count, audience demographics, and the form of content.
Given below are three elements you have to consider in TikTok influencer marketing. It will ultimately tell you how to use TikTok for marketing.
Part 1: Prepare yourself before shooting TikTok videos
First, prepare yourself and then take steps forward if you are looking to make a video that stands out better, among others. You can even access lots of features on the app.
The very first step is to consider your interest. That interest will lead you to make content that stands out from others. However, it is not the only thing you have to keep in mind. There are related factors such as demand, competition, and overall marketing analysis.
Do not forget to keep up with the trend. Whether you are making a highly entertaining or educational informative video, you have to make extra effort to get that real-time engagement. After analyzing your target audience, look up to your position among other Tik Tok creators. If you are a complete beginner, then it may take 2-3 months to get that level only if you are consistent and following all the algorithms applicable in-app.
Target audiences are your ultimate customers. Most of the target audience base in Tik Tok comprises of youngsters. So, you have to make a user-friendly content to attract sponsorships and targeted brands. You can target a particular audience by incorporating their interests into the video, such as hashtags, their favorite music, and performing duets.
Analyze Tik Tok marketing
Well, most of the marketing analysis portion has to be done by the brands. They have to look for a suitable creator with a good number of followers to advertise their products. And, all of this is possible only when you have a receptive Tik Tok account. So, it's essential to pay attention to various promotion strategies to get those followers, likes, and real-time engagements.
Position Basic Tools
To make an attractive video, you will need a laptop or PC, your favorite background music available on TikTok itself, or you can even download music from TikTok. Then, you need a video of your own which you want to sync with the music. And, after having all of these things, consider a versatile video editing tool.
For this purpose, we are going to use Filmora 9 Video Editor. This multi-dimensional tool comes with both primary as well as advanced video editing features. It is a 'Video Editor for all Creators.' With support in various formats, it also consists of different motion elements, transitions, and royalty-free music. After you complete making an eye-catchy video, you can directly export them to various social media platforms.
Let’s look at some quick tips.
Show off skills
Try imitating other famous videos
Be updated with the trend
Always be with your ready camera as you might bump into some exciting moment.
Participate in hashtag challenges and other TikTok events.
Try to cover current events to reach a broad audience.
Well, this is not the last step in the TikTok influencer marketing strategy. Also, give a read to the other two dimensions given below.
Part 2: Properly manage TikTok account
Have you heard of social media managers? They play a vital role in the lives of influencers. After reaching a particular stage, any famous social media influencer has to appoint their account managers to keep up on daily activities. Keeping the mind the strong youth orientation on TikTok, you have to keep an eye on your regular account activity.
At this stage, you have to consider video promotions. Look up to your category and try collaborating with other famous TikTok creators. It is essential for actual audience engagement.
Promote TikTok videos
Share as much as possible. In this way, your video will appear on For You Page if people like your content. Being on For You Pages is also one of the efficient methods for video promotion. But, then again, it comes out to be on producing a likable content. Brand yourself in a particular niche or interest, as we have mentioned already.
Engage the audience
Engagement means when people are spending most of their time on your TikTok videos. So, it depends upon what you have made. Do not put any kind of boring content as it can lead to bounce rates just like Google. The practical method of audience engagement is looking from their perspective. Think about your followers and their likings.
Increase followers and likes
Here are some tips to increase your likes and followers on TikTok.
Avoid copied content and post only original content.
Be consistent in posting videos.
Integrate popular TikTok songs or music.
Follow your expert creators.
Get your way on trends and hashtags.
Use quality equipment and software for editing purposes.
Follow others to gain followers.
Improve photography or shooting skills.
Share it on other social media platforms.
Part 3: Deal with the Feedbacks and Comments from your Fans and Haters
Dealing with your fans and haters is also vital to keep along with creating TikTok videos. Give replies, if possible, and always pay due respect to your fans. It doesn't mean that you have to indulge in intense fights with haters. Trolls are everywhere, so it's better to ignore them until the situation is life-threatening.
When you are a TikTok influencer or even any other social media marketer, each of your action impacts millions of people. So, try to be original and create eye-catchy videos to rank better, among others. Follow all the tips mentioned above, including the versatile video editing software.
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
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