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Complete Guide to Make an Intro Video

Liza Brown
Liza Brown Originally published Sep 19, 22, updated Jul 18, 24

You scroll through different social media platforms which lead you to different bloggers and content creators who introduce themselves through the precise intro videos. It the point where a viewer either turns towards or turns away from a person presenting a brand or a business. Intro videos are a must, particularly when you are new in business and promotions. Bringing your story to life in your intro video requires a propaganda to ensure that it evokes feelings of trust, confidence, and curiosity among your target viewers.

The pillar on which a striking intro videos stands is not just a monotonous visualization with poor graphics and music. It requires expertise and moreover, it requires a ‘point’. Your boring intro video would be purposeless for the people who’re watching it. Each second, you express something new, yet filled with intricate details about your work and brand. Let’s dig in a little deeper to know how exactly your introduction video will generate leads and connects you with your target audience.

Part 1: Why Intro Video is Important

An intro video, just like it sounds, is an introduction of your brand, your content or anything that you’re promoting. It appears as soon as the viewers are all set to explore your content and brand. To make the viewer’s first glimpse of your work worthwhile, it is crucial that you explain your value preposition through a precise and appealing intro video. It is through the intro videos that your work is noticed and promoted. It is important to create a story highlight for your viewers while you’re setting the decorum of your business, brand or other content.

Additionally, your video must fulfill components of a striking intro video. Whatever you are trying to say should be clear in your video. Besides being clear enough, your intro video must be short, precise and goal-oriented. You are attracting viewers so make their view purposeful with your intro video which should tell your story. The intro video, if presented flawlessly, can captivate the visitors to interact with you and can even inspire them to add into the growth of your business/content. In a nutshell, an intro video brings your business to life, increase your boost and grabs your visitors’ attention.

Part 2: When to Use Intro Video

Apart from a variety of benefits it offers, the intro video basically forms the balusters of your brand or content. Intro videos are commonly used in the following domains:

Boost Sales: Incorporating a precise piece of work in the form of an intro video can help you boost sales magically. It is far the most effective strategy you company or brand can adopt. Your brief intro video can tell your story and convey your message in an emotional and dramatic way, which consequently attracts more viewers and ultimately, results in the boost of your sales. It is just as similar to you playing with the minds of your audience. A higher audience engagement due to your intro video can definitely prove that intro video is an asset which you can offer in addition to your marketing strategies.

boost sales intro video

More Social Shares: Social media is undoubtedly far the most highly competitive space for your brands and businesses to work like magic. It is insane how brands and businesses are promoted on the tip of your fingers by sharing the gist of your work. That gist, is of course what we are talking about here in this article. Intro videos are brief and appealing which can easily by shared over multiple platforms. The more the social shares of your intro video, the more you receive the nectar of your input.

more social shares intro video

Build Personality: If you’re socially awkward or on the contrary, a social freak; the intro video covers you all. Whoever you are and whatever you do, is most creatively presented through a precise intro video. The intricately woven description of your work in an intro video definitely does wonders. People see you through your work and they see your work and you simultaneously through an intro video, then why risk creating it conventionally?

build personality intro video

Increase Brand Awareness: Creating a brand awareness video which narrates your story in a presentable manner is like wining the internet’s mode of lottery. A thoroughly considered and precise piece of your intro video can go viral at an unbelievable pace and before you even know, your marketing has done wonders all over the digital media. What is your brand, what it offers, how it benefits you and who is the target audience; all these queries are explained through a short intro video which would ultimately result in your brand recognition and thus the growth.

increase brand awareness intro video

Part 3: Best Intro Video Maker

Out there, the market is jam-packed with people witnessing millions of videos on different media platforms every day. This only leads to crowded digital market but only your intro video can stand out and flaunt your work charmingly. Filmora is one best choice to professionally craft your intro video which can give your brand a head start in no time.

Wondershare Filmora is a time effective and easy to use video editing software that enable the users to create variety of videos by choosing among some great presets and powerful editing tools. Maintaining and improving the quality of videos, Filmora enables the users to choose across a variety of different video editing features. This video editing software is developed by Wondershare and it includes features for a range of users from beginner to intermediate levels.

add titles win 2

For a composition of your intro video, Filmora is the best go-to software so why wait another minute? Currently, Filmora is compatible with Windows and macOS computers. Some of the features offered by Filmora include the following:

Rich Intro Templates

A wide variety of professionally crafted templates are available on your fingertips so instead of conventionally editing your videos, get your hands on the stunning templates offered by Filmora. Filmora is equipped with multiple templates which provide the users a plethora of options when it comes to customizing videos. These templates are easy to use and your intro videos can turn into a magic movie with presets offered by Filmora so grab your setup today and enjoy the affordable software now.

rich intro templates

Numerous Video Effects

Importing media and editing it on the timeline to create a compelling tale is the first step in a video editor's post-production process. Following those foundational steps, an editor applies various effects to the video in order to fix issues, improve mood, intensify suspense, and add magic to the video. Filmora offers a great variety of customizable filters, effects, transitions and the best part? You don’t even have to be a pro to use these effects.

effects 1

Title Editing

Filmora enables the intro video makers to adorn the titles of their videos by selecting among multiple text editing options. Both short videos and full-length movies must have opening titles and closing credits. You may catch the audience's attention from the first frame of your video by coming up with inventive methods to employ text which precisely conveys the tale of your film. You may utilize more than a hundred text settings in Filmora's Titles tab to add text to the video.

types of titles win1

Text to Speech/STT

Speaking in your videos may increase engagement and make it simpler for viewers to grasp what you're saying. But how can you add audio without first recording it? Are you considering hiring a voice actor? Don’t worry! Filmora got your back by offering Text to Speech (TTS) function, which enables the users to add voice to your video. Filmora automatically transcripts your text files into speech on the click of a button.

text to speech stt

Audio Editing

Filmora additionally offers an audio panel where the software helps to manipulate audio added to your intro videos. The audio editing feature of Filmora enables users to improve the quality of the audio, to remove unwanted noises, balance pitch or change the length of a particular audio file.

add audio fade in fade out

Part 4: How to Create Intro Videos

To maintain consistency and to provide your brand with a unique identity, it is essential to carefully craft an intro video. Following is a step-by-step guide through which you can get your hands on this effective video editing software:

Free Download
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Step1Download and Install the Software

The first step in creating an intro video requires the user to download and install the Filmora software in Windows or MacOS computers.  To download the setup, go to and click ‘Download’. Afterwards, when the setup is downloaded, run the setup and install Filmora on your computer:

startup window 01
Step2Add Color Templates

After installing, wait until the installation is finished. Launch Wondershare Filmora and go to MEDIA tab at the top left of the interface and select the best suitable background color for your intro video from the dropdown menu in the MEDIA tab.  Drag your cursor over the tile of the color you wish to use as a background and click to add the icon that appears in the center to add it to the timeline.

media for use 01

Additionally, if you don’t prefer the preset backgrounds and colors, Filmora lets you use your own background image or video clip. For this, select PROJECT MEDIA > click anywhere inside the media window > import media file of your choice. After importing the file, click on the imported file to add it to the timeline.

Step3Select and add audio effect to your Intro Video

Your video automatically grasps a lot of viewers’ attention with a spice of some music/audio in the background. To adorn your intro video further, you can add audio/music effect to your intro video using the inbuilt music and sound effects from the library. If you want to listen to a track from the inbuilt library collection of audio and music, double click on the thumbnail.

types of audio win1

Click the AUDIO tab. Choose from Recommended audio files or import your own audio. Once, you find your desired audio/music file, drag and drop it to the audio track below the video.

Step4Add Text/Logo to your Intro Video

Click the ‘TITLE’ tab. To customize, choose title options from Recommended or add your own custom design. To change, format, and animate the text as needed, click on your desired preset or custom title and double click or drag it to the bottom area of the main library to insert a title.

add titles win

Also, you need to adjust the position and duration of the title to get a better view. In the intro video, it is recommended to add your logo or slogan as well. To add your logo, drag and drop it to the track above the video, and adjust its position and size.

Step5Add Effects to your Intro Video

Go to ‘EFFECTS’ tab, choose a category from the top-left pane, and click and drag your preferred effect from the Effects library to the timeline. Adjust the playback duration by dragging the right handle of the track in the timeline as explained above. Optionally, double-click the Effects track to customize the appearance as needed.

Step6Export the Intro and Add to Shared Media

Once you’re done making your intro video, click on the ‘EXPORT’ tab in the center > go to LOCAL tab on export box > choose your preferred output format (e.g., MP4) > adjust other preferences such as destination location, resolution etc. from the right pane of the box > Click EXPORT.

overview export win3

Related FAQs of Intro Video

  • How do I make a short intro video?
    To make a short and appealing intro video, you can use affordable software such as Filmora to customize your story into a 5-10 second video. The software used to create an intro video are mostly free and easy to use. A step-by-step guide on how to create an intro video through Filmora software has been described in details above.
  • What is the best video intro maker?
    There are a number of video and audio editing softwares which enable users to craft intro videos but so far, Filmora is one of the best softwares which is trusted by a community of around 85 million users and is accessible by the people living in around 206 countries and regions. Besides Filmora, other best intro makers include FXHome by Artlist, Adobe Express, Animaker, Renderforest and many others.
  • What is a good video intro?
    A good video intro is goal oriented, precise, includes intricate details, appeals users at a first glance and stands out amongst different other conventional intros. Nevertheless, a good video intro tells your story in a clear and presentable manner so that you make the first impression solid and worth their time.
  • How to make an intro for YouTube channel?
    The above article mentions in details how to make an intro video for YouTube. It is suggested that specifically for YouTube, the video must not be longer than 5-10 seconds, otherwise users mostly skip the advertisement which hinders the digital marketing of your brand.
Liza Brown
Liza Brown Jul 18, 24
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