How to Make a Poll on Instagram: A Step-by-Step Guide (2025)

Creating a poll on Instagram is one of the most effective ways to interact directly with your audience. Whether you want to gather feedback, ask a fun question, or drive engagement on your Stories, the poll sticker makes it easy.

This guide will walk you through the exact steps on how to make a poll on Instagram, share creative ideas to make your polls stand out, and answer common questions you might have. Let's get started!

• Part 1: What is an Instagram Poll?
• Part 2: Why are Instagram Polls Important?
• Part 3: How to Create an Instagram Story Poll
• Part 4: Advanced Strategies: Using Instagram Polls for Growth
• Part 5: Explore More Ways to Use Instagram Polls

Part 1. What is an Instagram Poll?

It is a newly-added feature in Instagram Stories that lets us host a poll on our profile (for at most 24 hours). All you need to do is add the Poll feature and enter the provided options. As of now, it only supports two options (like yes or no). Once the poll is posted on your story, your audience can select either of the options. You will get to know the results (who voted for which option) and can even share it with your audience as a story later on.

Part 2. Why is Instagram Polls Important?

It doesn't matter if you are managing your own or a brand's profile, Instagram Polls can help you in more ways than you can think of. Here are some of the major benefits of the Instagram Poll feature.

• It lets us directly interact with our audience without any trouble.
• You can get to know the opinion of your audience about any topic immediately.
• It will also help in the development of a product as you can get instant feedback from its users.
• The Instagram Poll feature can also be used to educate others and increase your engagement rate.
• You can also use this feature to redirect your audience to your website and drive traffic.
• It can be used as an ideal funnel marketing tactic and you can even sponsor the poll story to gain more traction.

Part 3. How to Create an Instagram Story Poll: A Step by Step Approach

Now when you know how important Instagram polls can be, let's quickly learn how to do a poll on Instagram. To post Instagram poll questions, you simply need an active Instagram account. You can post an Instagram poll for your entire audience to see, set selective audience, or even DM it to someone. To learn how to do a poll on Instagram, just follow these steps:

1. Create your Instagram Story

At first, you can simply launch Instagram on your phone and go to the Story feature from the top-left corner. Once the dedicated interface of Instagram Story is launched, go to the "Create" section from its home to come up with an Instagram poll.

On the Create panel, simply swipe up to get options to insert questions, polls, countdowns, and so on. From here, tap on the "Poll" option, and its widget would be added on the screen that you can easily move around to position.

Now, you can just write a question that you wish to post on the poll and provide options for it. Instead of the default "Yes" and "No", you can tap on these options and write any other choice.

2. Customize your Instagram Poll

As you can see, it is pretty easy to learn how to do a poll on Instagram. Once you have entered the text for the poll and the options, you can customize your story as well. For instance, you can tap on the top panel to get different backgrounds for your poll or can even post it on a picture.

From here, you can also swipe up to get different widgets that you can further add to your Instagram Story. You can insert music, countdown, location, mention someone, or even add interesting GIFs and stickers.

Apart from that, you can write anything or even draw a pattern on your story to customize it the way you like.

3. Post your Instagram Poll

That's it! Once you are satisfied with the editing of your Instagram Poll story, tap on the "Done" button from the top. Now, you can preview how your poll would look like and can tap on the "Send to" button. This will let you post your story for the entire audience or selective people.

Later, you can tap on your story and just swipe up to see the results. Instagram will let you know who voted for which option in the poll and you can also share the results of the poll on another Instagram Story from here.

Part 4. Advanced Strategies: Using Instagram Polls for Growth

By now, you would be able to understand how to do a poll on Instagram. Though, if you are running out of ideas to post, then here are some poll questions for Instagram that you can consider.

• Market Research: Use polls to get instant feedback on new product ideas. (e.g., "Which new color should we launch? 🔵 Ocean Blue vs. 🟢 Forest Green").
• Drive Traffic: Ask a question related to your latest blog post or product, then tell users to "Swipe up to see the answer!" or add a link sticker.
• A/B Testing: Create two similar but slightly different stories and use a poll to ask your audience which one they prefer. This gives you valuable insight into what content resonates with them.
• Educational Content: Use polls as a fun way to bust myths or teach something about your industry. (e.g., "Fact or Fiction: Video marketing increases conversions by over 80%?").

Part 5. Explore More Ways to Use Instagram Polls

When it comes to the use of Instagram Polls, the sky is the limit. Since the feature lets us engage with our audience so easily, almost every brand is using it as a marketing tool these days. If you want, you can also implement some of these suggestions to make the most of Instagram Polls.

1. Get Instant Feedback

If you know how to do a poll on Instagram efficiently, then you can instantly get the feedback of your audience. For instance, if your brand is working on a new line of products and you are not sure about something, then why not post it on Instagram. In this way, you can know the feedback of its end-users and would help in the product's development as well.

2. Be Creative!

You might already know there are so many ways to do Instagram polls these days. Though, if you want your content to stand out, then try to be a bit creative. Instead of posting a simple yes/no poll, why not use emojis.

Let's consider that you manage the Instagram profile of a beverage brand. Why not post a picture of a beach and ask your audience which beverage of yours they would enjoy the most. This would be quite an interesting post and will improve the engagement rate on your profile.

3. Redirect your audience

Product placement is one of the major things that you should consider doing in Instagram Polls. Though, apart from simply posting your products, you can ask your audience their opinion about it. Besides that, you can also include your website's link or a DM option on the story. This will help you redirect your audience to your product page and can increase its sales as well.

4. Think Beyond Polls

While Instagram Polls are undoubtedly one of the best ways to engage with your audience, there are plenty of other features that you can try. You can consider posting a question as well to directly interact with your audience.

Not just that, you can also use a slider widget with a poll (or even without it). Instead of just selecting yes or no, this will let your audience slide their choice to a preferred value and will further spike their interest.

Frequently Asked Questions about Instagram Polls

1. Why can't I find the poll feature on my Instagram?

If you can't see the poll sticker, first make sure your Instagram app is updated to the latest version. Sometimes, business accounts might experience delays in receiving new features. A simple restart of the app or your phone can also help.

2. Can you add more than 2 options to an Instagram poll?

Unfortunately, the standard Instagram poll sticker only allows for two options. If you need more choices, you can use the "Quiz" sticker instead, which allows up to four options, and you can mark one as the correct answer.

3. How do you see who voted on your Instagram poll?

To see the results and the specific people who voted, simply view your own story and swipe up from the bottom of the screen. Instagram will show you a detailed breakdown of the votes.

Conclusion

There you go! I'm sure that after reading this post, you would make the most of Instagram Polls. I have come up with a stepwise tutorial on how to do a poll on Instagram for beginners that anyone can implement. Also, you can get inspired by some Instagram poll questions and ideas that I have shared. Feel free to explore the Instagram Poll feature and interact with your audience on Instagram in the best possible way!