Top 8 Instagram Story Filters in 2025

Are you an Instagram influencer and a blogger with millions of followers? Do you require Instagram story filters to send the message through and advertise your thing? This is where you shall be introduced to some of the popular story filters.

Instagram filters of 2024 are unique and come in different styles and fashions. Therefore, without any further delay, let us jump right into the depths of this article.

• Part 1: What Are Instagram Filters?
• Part 2: Top 8 Popular Instagram Filters for Instagram Story
• Part 3: A More Reliable Platform for Using Story Filters - Wondershare Filmora

Part 1: What Are Instagram Filters?

An Instagram filter lets you edit your picture before and after capturing it. With a wide range of filters, one can just click and get an absolutely different background, frame, saturation, brightness, sharpness, and resolution.

Also known as the Augmented Reality (AR) filter, the effect is placed over the picture and videos to give it a pleasant and vibrant look. There are several reasons associated with the use of Instagram video filters. You can advertise your product or brand by inserting the logo. In this way, the brand is approached by millions of people around the world.

The use of the correct filter is important in marketing as well. Therefore, playing with Instagram presets has to be careful. There are some funny and interesting filters that can be incorporated in pictures and videos to give it an amusing look. However, keep few things in your mind.

For starters, do not over filter your photo. It may give an altogether new vibe to it but also leads to a fake and artificial result. Moreover, you might want to keep the same filter for your brand. It will keep your audience and customers away from mixed messages.

Part 2: Top 8 Popular Instagram Filters for Instagram Story

By using built-in Instagram filters, you can provide an enhanced look to your story or update. These filters offer many benefits to users, which include the need for post-processing. The following list features the best Instagram story filters that help you enhance aesthetics without extensive editing:

1. Melbourne

When you need to enhance an image with a soft, warm-toned aesthetic, use this Melbourne filter. This preset boosts the contrast of your media while maintaining its natural look.

2. Oslo

This best story filter on Instagram can be used to desaturate colors while adding a gentle brightness to enhance the media. It smooths out the harsh contrasts to give your sun-lit images a clean and minimal aesthetic.

3. Jakarta

People who like to maintain a vintage-vibed Instagram feed can easily rely on the Jakarta filter. It provides a nostalgic, slightly faded look to your stories by adding a subtle sepia and cozy tone.

4. Buenos Aires

This best Instagram filter for stories makes your images and videos vibrant and atmospheric by giving a green tone to your media. It mutes the harsh tones and creates a dreamy look to create stylish selfies for your social platform.

5. Abu Dhabi

If you want to give an innovative look to your natural landscape images, Abu Dhabi might be the right filter for you. It provides a slightly red look to your photos and gives a cool balance of vintage and modernity to your media.

6. New York

Inspired by the energy and vibe of New York City, this best Instagram filter story gives an electric look to your stories. As suggested by the name, this filter suits pictures that have skyscrapers and concrete jungles.

7. Jaipur

When you visit a historical place, use the Jaipur filter to give a nostalgic vibe to your photography. This preset will soften the images while highlighting the intricate architecture and beauty of the historical monuments.

8. Tokyo

People who like to maintain class and modernity in every image must give Tokyo a try. You will get a black-and-white photo with sharpened edges, giving a solid and intimidating look to your story highlights.

Part 3: A More Reliable Platform for Using Story Filters - Wondershare Filmora

Although the best story filters on Instagram are a huge help, the preset library is limited and lacks diversity. Users looking for more versatile options for media enhancement can use tools like Wondershare Filmora. Each filter has a unique look and changes your visual content entirely. To top it all off, it offers effective functionality on desktop and mobile devices.

Applying Filter on Instagram Stories Using Wondershare Filmora

Users looking for in-depth photo and video editing can use the desktop version of Filmora. Unlike the Melbourne filter Instagram, you can adjust the preset intensity to obtain the desired results. It offers you around 14 categories of video and image filters, each having an endless preset collection. If you like a filter for frequent use, you can save and store it in the "Mine" folder within the tool.

A Complete Guide on Using Filmora to Apply Filters

From media import to applying the filter, each step on Filmora is simple. Follow the guidelines below and learn how you can use the desktop version of this tool for adding filters on Instagram stories:

Step 1. Import Media Content in New Filmora Project

To begin, open Filmora and load the homepage to select the "New Project" button. As you are directed to the editing interface, choose the "Import" button to browse and select the desired media file from your device.

Step 2. Access and Apply the Desired Filter to Customize It

When the imported media appears on the screen, drag it onto the timeline and access the "Filters" tab at the top toolbar. Look across the "Basic" filters library from the left panel and apply it to your content before leading into the right panel to adjust its "Opacity."

Step 3. Explore the Cinematic Filters For Editing a Short Film

If you intend to edit a short film, select the "Cinematic" filters from the left panel and choose the desired filter from the library.

Step 4. Apply the Retro Filters and Export the File

To give your media a nostalgic outlook, enter the "Retro" section from the left panel and drag the favorite preset to the timeline. After adjusting the filter's "Opacity," click the "Export" button from the top right corner of the screen.

Step 5. Export the Media File to Your Device

Using the "Export" window, select the desired video "Format" and click the "Export" button at the bottom right to save the file to your device.

Applying Filter on Instagram Stories Using The Filmora App

If you are looking for a quick means of video and photo enhancement, the Filmora App [iOS/Android] is the right place for you to be. It offers a vast categorization of over 20 types of presets to enhance your media outlook. Whether you need presets for Valentine's Day or Halloween videos, you can find it all. Once applied, the intensity of the filters can be tailored to give you the right results. 

A Detailed User Manual to Apply Filters Using the Filmora App

Editing with this application gets easier after you understand its capabilities. Now that you know the details on the Filmora App, follow the instructions below to learn how to apply the best Instagram filters for stories:

Step 1. Select and Import Images in a New Project

Start the process by opening the Filmora App, then use the homepage to start a "New Project." Using your media library, select the desired images and tap the "Import" button to initiate the editing.

Step 2. Navigate to the Filters and Apply Your Favorite Preset

Once you reach the editing interface, access the bottom toolbar to select the "Filter" tab. As the filters library unveils, select the desired preset and adjust its intensity using the slider at the bottom before tapping the "Tick" icon to apply it.

Step 3. Explore the Pro and Basic Filters

To explore more filters, enter the "Pro" and "Basic" sections to choose your desired presets. Once applied, drag the respective sliders to adjust their intensity and use the "Tick" icon to apply with your desired customization.

Step 4. Apply and Adjust the Film and Valentine Filters

If you are looking for filters for a movie, enter the "Film" section to apply and adjust the filters using the sliders. Users who want presets for their Valentine's Day videos can enter the "Valentine" section to select their favorite presets.

Step 5. Export the Video With Your Desired Filters

Once your video has the desired outlook, go to the top-right corner of the screen and tap the "Export" button. Upon reaching the next interface, select the required "Settings" and press "Continue Exporting" to save or share the video.

If you want more information about the Instagram video effect packs from Wondershare Filmstock, then keep on reading.

Sharing the process and Behind the Scenes

One can share the process of making something. The audience and customers love when they have access to exclusive footage from the factory whilst they prepare their product. Not only this, but the views from behind the scenes also engage a great number of audiences. Allow me to introduce you to Wondershare Filmstock that features video effects incorporated into these ideas to make them lively.

Instagram Title Pack does the charm by adding customized texts and animated tiles while showing off their brand product and the process. A pack to count on anytime, don't you agree?

Brand and Team Introductions

The business is done with the people, and the audience often prefers the brand that keeps its team in the loop. It is an amazing idea to first introduce the brand and answer questions like what it is bringing to the table, the target market, and how you are willing to solve problems. In the same way, the team introduction will also develop an emotional connection with the people.

With Instagram Stories Pack Vol1, you can insert fashionable templates whilst introducing the brand and team. Furthermore, one can swipe up to know more about the company and people working there.

Promoting Posts on Stories

Another way to advertise your Instagram-based brand is to share the recent post as a story and hide it with some sticker. This will enhance the curiosity to see the actual post and bring them directly to your Instagram blog.

To do this like a pro, let me present to you Instagram Stories Pack Vol2. This pack permits the user to share their favorite posts and moments from the blog and let the world have a look at them in the most engaging way possible.

Conclusion

The article encompassed Instagram filters and did a good job at introducing the bloggers to the top 8 popular AR filters. The ideas were also provided that could be used effectively for successful brand advertisement and marketing campaigns. The amazing packs offered by Wondershare Filmstock were also conveyed efficiently.

Frequently Asked Questions

• How do you get different filters on Instagram?

After you click an image, Instagram takes you to the editing screen, where you can swipe left and right to access the filters.

• Why can't I find Instagram filters?

Restart your device, reinstall the Instagram application, clear and cache or free up some RAM if you cannot find filters.

• How do I search for filters on Instagram?

Launch the Instagram app and open the camera. Swipe left on the icons located at the bottom of the screen and hit the magnifying glass. Click on any filter and preview it.

• What filters does famous Instagram use?

VSCO's A6 for a modern feed, VSCO's S2 for a bright aesthetic look, and VSCO's HB2 for a bold look are some of the famous filters.