What comes into your mind first, when you think of becoming an Instagram influencer?
We are not talking about some thousand followers for your Instagram account, but really a great number. To have an impeccable influence on more people on Instagram who are keen on consuming the content and product you offer through this online platform.
If you want to change the game and woo your audience, then we got your back. We are going to explain to you through this article, how to become an Instagram influencer from the scratch.
Before we start about working as an Instagram influencer, let’s understand what does Instagram influencer mean? Influencers are content creators on Instagram who also build communities across a particular niche or topic. Being a visually rich platform you always need the most visually dynamic content for better performance.
These content creators/influencers usually focus on photography, travel, beauty, fashion, food, fitness, lifestyle, or celebrities sharing their personal lives on Instagram. Their fan following ranges from 1000 to millions. Content creators with 1000 to 100,000 and beyond followers are known as micro-influencers.
Influencers with attractive photos and videos gain more followers, but those with genuine photos and honest information are much loved and appreciated by their followers.
Part 2: How to become an Instagram influencer
If you think about how to become a famous Instagram influencer, then here are some quick tips to guide you through.
Step 1: Pick up a niche
First of all, you need to select a niche you are extremely passionate about. It should be something that suits your personality and makes you feel connected. You need to have some basic knowledge of that and curiosity to delve deeper.
On social media, you can’t fake it if it’s not your passion, somewhere or the other your true persona will take over. So, be very careful about that and don’t follow a niche that is trending, rather build what interests you. DIY crafts, kitchen hacks, travel, lifestyle, food, and so on are there to pick from.
Rather than posting random things, figure out what can go in combo and curate your content. For example, you love fashion and good at DIY. Then you can show how to make DIY clothing, accessories, recycle things, etc. and retain your posts’ originality.
Before you become an Instagram influencer, it is essential to understand the value of #hashtags. Instagram gives lots of importance to hashtags as they make your posts searchable. Keep your audience in mind and select the trending hashtags in your niche while posting content.
The rule of thumb is to keep it within a limit. Don’t go overboard, just use 3 to 5 hashtags on an average and coordinate phrases, popular words in your niche and create something relatable.
Step 3: Hone your unique bio
Coming to the bio of your profile, it is something that would create a lasting impact on your followers. It should eye-catching and attractive, say what your account stands for. Remember it’s like the welcome note to your party, so think it carefully and then create a noteworthy bio.
To become a successful Instagram influencer, the bio should be telling your story in short. If you are a food lover, you can write ‘Foody’. Travel + Food can be teamed up to make ‘Foody on wheels’ and the options are unlimited.
Step 4: Edit content with powerful tools
Basically, high-quality content will help influencers earn a reputation regardless of the format of the content. Considering the fact that people tend to watch short videos in recent years, it is necessary to choose a powerful yet easy-to-use video editor to help you edit your videos according to your needs without wasting lots of time. Wondershare Filmora, a super intuitive video editing software, can be your good choice.
Step 5: Publish your content
Consistency is the key to every aspect of life and so for becoming an Instagram influencer. Unique and quality content gains more exposure over the internet be it any social media platform.
But, you must not forget that the content should be published on your profile at its fixed time. Haven’t you seen people waiting for 8.30 PM to watch their favorite TV show? That’s what followers really do, they wait for your regular posting time.
For some special occasions or offers, you can tell them to announce the good news at a certain time and date and see how engagement on your post skyrockets. You can make use of Instagram Stories and update them about what’s going on for better interaction.
There are advanced tools to check the Instagram analytics of your page and decide the right time of the day to post specific content. If you can get that managed, then nobody can stop you from becoming a happening Instagram influencer.
Step 6: Interact with followers
You have everything set up perfectly. A couple of daily posts with attractive graphics and photos along with them, a message conveying your brand, and plenty of comments and likes from your followers.
Well! This is what you should start acting on. To become an Instagram influencer, pick your mobile, and start interacting on your Instagram account, make them feel they are talking to a person, and not posting on a wall on the picture. Strengthen your brand name by encouraging them to use a special hashtag curated for your brand.
Step 7: Join a social media network
You can earn money in 3 ways using your posts, or you might receive free products as well. Either being a brand ambassador, which is not that easy at all. If you have an online store or boutique and the brand noticed you, through your hashtags and approached you.
Or you join a social media network that works for you. In this case, you promote their campaigns and get hampers or some extra bucks than your brand earning for the collaboration.
Step 8: Use Instagram Stories
Instagram Stories are a hit now and for becoming an Instagram influencer, you can’t do away with them. Every day 200 million-plus users use Instagram stories and why shouldn’t you join the bandwagon to improve your followers base? They are searchable by non-followers too through your #hashtags, locations, and stories. For influencer having more than 10,000 followers, you can add a link in Stories with a ‘Swipe up’ option.
Spread some love and tag other accounts and get mutual promotions on Instagram for more exposure.
Step 9: Apply a business Account
Get a business account on Instagram to become an Instagram influencer. You get insights into posts having better engagement along with your follower demographics, the time of maximum engagement, etc. Follower demographics would help in brand collaboration pitching. You can run Ads for extra engagement.
Shanoon Cox is a writer and a lover of all things video.