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Top 25 Instagram Hashtags to Get More Likes and Followers in 2024

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Jun 11, 2024• Proven solutions

If you’re using Instagram, you know that there are a lot of ways in which you can boost your likes and followers – but hashtags are one of the best ways to do so. If you use them correctly, hashtags are a powerful way to ensure that you are getting more engagement, including likes and followers. Let’s take a look at the top 25 hashtags on Instagram in different categories.

Hashtags on Instagram

Top Instagram Hashtags for Fashion

Fashion is something that we’re all interested in, and a number of fashion gurus have gained their popularity thanks to Instagram. Here are 5 hashtags these gurus used to get their star.


  1. #fashion – This is great for any general fashion post.
  2. #accessories – Share pictures of that new handbag or other accessories with this hashtag.
  3. #jewelry – Whether it’s an engagement ring or a new necklace, show it off using this hashtag.
  4. #style – Add this to a post with your new look, give some style tips and you’ll get hits on this hashtag.
  5. #trend – Show off trending styles or be a tastemaker with #trend posts.

Top Instagram Hashtags for Makeup

Do you want to get your makeup line noticed? Are you looking to stay ahead of the latest trends? If you checked out all of the makeup queens on Instagram you’d see that most are using these 5 hashtags.


  1. #makeup – As with many hashtags, the most obvious ones are the most effective and most popular.
  2. #cosmetic – While this may be a word we don’t hear as often, it works quite well as a hashtag.
  3. #instamakeup – The term “Insta” has become a nickname for Instagram, so it makes sense that linking it to another word helps with trending.
  4. #lips – New lipstick styles often get a lot of attention and can get your picture some likes.
  5. #glitter –#glitter is a welcome addition to any makeup routine and a popular makeup hashtag.

Top Instagram Hashtags for Fitness

Getting healthy is a huge priority lately. Instagram has a number of great fitness experts and gurus, and people follow what they’re doing via hashtags and their profiles.

  1. #gethealthy – Getting healthy and fit is at the core of exercise routines – that’s why this hashtag garners so much attention!
  2. #eatclean – Clean eating is trendy and we’re always looking for tips. Find plenty via this hashtag.
  3. #getfit – As with #gethealthy, #getfit focuses on people who are looking for the latest on fitness and healthy lifestyles.
  4. #trainhard – This encouraging hashtag showcases people who are sweating, pushing themselves to their limits, and moving forward with their fitness goals.
  5. #marathon – The ultimate fitness goal for many, this is for people who are either training for or participating in marathons.

Top Instagram Hashtags for Travel

Do you live life on the open road, or do you wish that you could live vicariously through others that are? These 5 hashtags can help you to see what other travelers influencers are doing on their adventures!

  1. #adventureseeker – Adventure seekers unite via this Instagram hashtag, and you can see some crazy adventures like rock climbing, cliff diving, and more.
  2. #wanderlust – We’ve all heard this term, so it’s not surprising that many people are using it to show off their travel pictures.
  3. #travelmore – Get out there and travel more often, via the encouragement from this hashtag.
  4. #lovetotravel – Do you love to travel, because many of the people who use this hashtag love to travel as well!
  5. #goexplore – Similar to #travelmore, this hashtag encourages people to get out and explore their world.

Top Instagram Hashtags for Lifestyle

We’ve all got a different definition of what our “lifestyle” is, but in the context of these 5 hashtags, it’s about how you live your life and what you can do to make that life even better.


  1. #lifestyleblog – Have a lifestyle blog you’re promoting or do you use your Insta as one? That'll help to share it!
  2. #lifestyle – Once again, sometimes the most obvious hashtags are most effective.
  3. #livecolorfully – Lifestyle blogs and posts focus a lot on being yourself and living colorfully can be a big part of that!
  4. #love – Love, relationships, friendships, and everything in between are included in this hashtag, usually.
  5. #thehappynow – Lifestyle blogs focus on happiness and this hashtag gets a lot of attention for that reason.

How Many Hashtags Are Too Many for Instagram

There is some discussion as to how many hashtags are too many, and while there isn’t a hard and fast rule, there are some considerations that you need to make. Instagram actually allows up to 30 hashtags, but if you use between 4 and 10 hashtags, you’re going to get the most engagement possible. If you go past that, it won’t make a difference.

Also, always look at popular and banned hashtag lists. Popular hashtags will get more clicks; but if you used a banned hashtag, your post won’t show up in any hashtags. It’s all about balance.

Hashtags are a great way to get people to see your content and to be interested in what you’re doing on your website. If you learn the art of the hashtag and you start using it on your Instagram content, you will start to see a lot more engagement and sharing, which can help your audience to expand.

If you don't know how to upload pictures and video Instagram posts, check this Ultimate Guide on Instagram Video Dimensions & Story Size for a perfect post to drive millions of followers.

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Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
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