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How to Add a Lower Third to your Video
Best Advice from Andrew Murray: Adding a lower third is one of the easiest ways to bump up the quality and level of your videos.

How to Add a Lower Third to Your Video

Andrew Murray
Andrew Murray Originally published Jul 04, 22, updated May 18, 23

Want to bump up the quality and level of your videos? Adding a lower third is one of the easiest ways to impress your audience and improve the quality of your videos. It makes it look like you spent a ton of money on video editing, but in reality, it’s really easy to do.

When you first start video editing, it may seem like a daunting task with so much to learn. The good news is you can cut that learning curve down significantly by using intuitive editing software like Wondershare’s Filmora. Clear and streamlined, Filmora is the choice of many filmmakers.

Until recently, you needed expensive enterprise level software like Sony Vegas or Final Cut Pro to create lower thirds, especially lower thirds with movement. But Filmora makes it easier than ever.

In this article
  1. What is a Lower Third?
  2. Why Add A Lower Third
  3. 6 Quick Tips to Add A Lower Third
    1. Use Readable Font
    2. Don’t Make It Too Long
    3. Use Branding
    4. Use Templates
    5. Keep It Simple
    6. Emphasize With Your Lower Third
  4. Step By Step To Explain Filmora
    1. Step 1: Import The Media
    2. Step 2: Find Title Option
    3. Step 3: Choose a Lower Third Template
  5. Start Using Lower Thirds Today

1. What is a Lower Third?

What is a Lower Third
What is a Lower Third

A lower third is text and/or a graphical element put on top of your video for the purpose of sharing information with your audience.

A lower third provides important information but is done without distracting from the actual video content.

Take a look at the shot below. The lower third is used to convey the speaker’s name and profession. This is a type of lower third often used in documentary films and newscasts.

2. Why Add A Lower Third

So the next question a new filmmaker might ask is, “Why add a lower third?”

Funnily enough, despite its name, a lower third does not have to be in the lower third of the video but can be found in other areas of the screen.

In the shot below, the viewer automatically knows he is looking at the rooftops of Alfama, a neighborhood in Lisbon, without someone having to say it - no distractions from the video content.

Why Add A Lower Third
Why Add A Lower Third

Lower thirds can also create movement. Many lower thirds come gliding onto the screen and add visual interest to a plain shot.

As simple as it may sound, seeing an overlay on a screen or a moving lower third adds professionalism to even the simplest videos. It gives the audience a sense of polish and high perceived value.

Filmora Note
Tips: A lower third lasts approximately 3-6 seconds and is placed in the “title safe area” of your video. A quick explanation of the “title safe area” is that if the video is cropped to fit certain resolutions, your lower third will still appear without the fear of it being cropped out and losing pertinent information for the audience.

3. 6 Quick Tips to Add A Lower Third

As simple as putting in a lower third sounds, here are 6 quick tips to ensure a lower third is effective and conveys the right message.

Wondershare Filmora Video Editor comes equipped with pre-built video-based lower thirds in a ton of unique styles and colors. The cool thing is that you can customize the text easily and quickly, including changing the text color and font style – so you can match your style perfectly.

Tip #1
Use Readable Font

Part of communicating information without distraction is to make sure the font used in the lower third is readable. A lower third only graces the screen for 3-6 seconds, so you want it to be short and easy to read at a glance.

Tip #2
Don’t Make It Too Long

There is a limited amount of space to use. If you need to communicate more information, consider using a title slide instead which will give you more space to communicate your ideas. Less is more when it comes to lower thirds.

Tip #3
Use Branding

A lower third is another way to have people remember and recognize your brand. If you have your own branding colors and logo, use it in your lower third.

Tip #4
Use Templates

Pick one style and stick with it. Consistency in video editing helps communicate trust to your audience. It’s fun to use different styles sometimes, but it can be disjointed. With Filmora you can add elements like lower thirds and title to your favorites – so they are easy to use on your different video projects.

Tip #5
Keep It Simple

Remember the purpose of your lower third - to convey information without being distracting. Don't use a lot of text. Brevity is the key. Usually, lower thirds are used to detail a name, profession or a location. The most you want is 2 lines of text. Sometimes you may want to use just one line.

Tip #6
Emphasize With Your Lower Third

Often, I might use a lower third to emphasize a certain point, or to use different wording (than I used in my video) if I think it makes the point clearer. This can be helpful if you make a small mistake in your original video and it makes more sense than adding b-roll over the video.

4. Step By Step To Explain Filmora

Using Wondershare Filmora Video Editor it is extremely easy to create a lower third for your video.

Free Download
Free Download

The following step-by-step tutorial already assumes that you are familiar with some of the workings of Filmora like how to start a project and how to place your media onto the empty timeline.

So here’s how simple it is to add a lower third.

Step 1: Import The Media

In this step, you will create a new project and then import the media and place it on your timeline.

Import The Media
Import The Media

Step 2: Find Title Option

Once you have placed your media onto the project, you will go to the top navigation and click on titles.

It will then open up and you will see a number of choices for titles, including “lower thirds.”

Find Title Option
Find Title Option

For lower thirds you want to choose the template that will best compliment your video.

Things to consider are your branding colors and the information you want to convey.

Currently, there are many options to choose from with 43 lower third templates to choose from in Filmora.

Step 3: Choose a Lower Third Template

Choose a lower third template and drag it on top of your media in the timeline. The next step is to edit the template.

Double click on the template and it will allow you to edit the text.

Choose a Lower Third Template
Choose a Lower Third Template
Choose a Lower Third Template2
Choose a Lower Third Template2

Also, when deciding how often you need to use a lower third, you only need to use the lower third once - if the speaker appears on the screen again, it only needs to be shown that one time.

You did it. With this new skill you’ve now mastered the quickest way to impress your audience and increase the quality of your videos.

The key is to practice and you’ll get better quickly.

5. Start Using Lower Thirds Today

Lower thirds are a simple but powerful way to enhance your videos.

Using the tips above, start adding lower thirds to your video.

Wrap Up
  • Whether you are a new filmmaker/editor or a seasoned pro, Wondershare’s Filmora can help take your video editing to the next level. It’s packed with pro-level features that are easy and intuitive to use.
  • If you’re not using Filmora, download it today and discover how to make your videos look better as you build your audience.
Andrew Murray
Andrew Murray May 18, 23
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