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A Guide to Make Money with TikTok

Dolunay Özeren

TikTok's booming popularity has made it a goldmine for creators. It's not just about likes and shares; you can turn your passion into real income. We will show proven strategies to help you make money on TikTok in 2024. Try them to start earning!

Key Steps of This Video Tutorial To Follow

00:35 Building an Engaged Audience

Create unique, engaging videos tailored to your target audience. It can be dance challenges, cooking tips, comedy skits, or something else. Ensure you post consistently. Responding to comments, hosting live sessions, and using relevant hashtags are essential. These efforts will help you build a community and get seen. The more engagement you get, the more people will see you.

01:15 Joining the TikTok Creator Fund

The Creator Fund rewards creators with high engagement. To join, you must be 18 or older. Moreover, you should have 10,000 followers and 100,000 views in 30 days. This program also checks whether you follow TikTok's rules and live in an eligible area. Once in, you'll earn based on how well your videos perform.

02:40 Using the Creator Marketplace

The Creator Marketplace connects brands with creators like you. Make your profile professional and friendly. You must highlight your engagement metrics, follower growth, and past brand collaborations. Add contact info and links to your website or blog so brands can easily find you. You'll create sponsored content that seamlessly integrates the brand's products if chosen.

04:37 Start Affiliate Marketing

Promote products with unique affiliate links and earn commission on sales. You can choose an affiliate platform that matches your content. Create exciting videos featuring the products. You can also provide an affiliate link in your bio for viewers to buy.

06:41 Open Filmora and Use Templates

Launch Filmora and explore the variety of TikTok templates. With a wide variety, you're sure to find one that perfectly matches your product and style.

launching filmora
07:01 Customize the Template

Once you've picked a template, customize it to show the fantastic product you promote. You can swap out the placeholder text with your message. Also, add unique images or product videos from the media library.

customizing templates in filmora
07:21 Add Affiliate Links

Don't forget to put your affiliate links to your TikTok bio! Remember, links in video descriptions or comments aren't clickable on TikTok. Be transparent and mention that these are affiliate links.

08:21 Create a Call-to-Action

Guide viewers to your bio and affiliate links with a clear call to action (CTA). Filmora offers text overlays and stickers like Link in Bio or Buy Now to nudge viewers to click.

adding cta text in filmora
09:09 Encourage Engagement

While promoting your product, remember to engage your audience! Encourage them to follow your account or like the video. Filmora has fun stickers and animations for Follow and Like buttons that you can easily add.

adding stickers in filmora
09:42 Analyze Performance

Once your affiliate marketing video is live, watch its performance. Track clicks, engagement, and earnings to see what resonates with your viewers. Use this valuable data to refine your strategy and boost your revenue!

10:14 Offering Exclusive Paid Content

Platforms like Patreon let you offer exclusive content to your biggest fans. This premium content includes behind-the-scenes footage, extended cuts, or special tutorials. You must highlight the content's exclusivity. You can spread it on TikTok to pique interest and bring viewers to the paid platforms to access it.

11:37 Exploring Live Streaming

Engage with your audience in real-time through live streams. Viewers can send virtual gifts that you can convert to cash. Stream regularly! Also, you should interact with viewers and occasionally mention the virtual gift option.

12:33 Securing Sponsored Content Deals

As you grow, brands may reach out for sponsored content. It involves mentioning products, doing reviews, or creating demos in your regular videos. Build a large audience first; a more extensive following attracts better sponsorships.

13:27 Monetizing Your Expertise

If you have a particular skill or knowledge, you can teach it to others for money. It is like creating educational content on TikTok. You can also share snippets to drive traffic to complete courses hosted elsewhere. Offer live question-answer sessions, making it easy for viewers to find and participate.

14:25 Exploring Additional Opportunities

Even though this guide covers major strategies, keep an eye out for new ways to make money. Merchandising could be an option for more prominent influencers. Always track your growth, audience engagement, and changing monetization options! It will help you maximize earnings on TikTok.


TikTok's rise has encouraged creators to make money doing what they love. It's no longer just about sharing fun videos – it's a platform that can potentially pay the bills. You can turn passion into a sustainable income stream with the right strategy. There are opportunities, from the Creator Fund to brand deals and more. Seizing them and making your mark on this platform is up to you.

Filmora Creative Assets, the in-built stock in Filmora, offers a vast collection of resources such as video effects, overlays, music, and sound effects. Download Filmora to try the effect and find more creativity possibilities.

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