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Top TikTok Strategies to Skyrocket Your Business Reach

Dolunay Özeren

TikTok is an excellent tool to connect with your target audience, but standing out can be challenging. Here are some simple strategies to improve your brand on TikTok and build a loyal following.

Key Steps of This Video Tutorial To Follow

00:51 Embrace Challenges

Challenges are the secrets of TikTok. They encourage user participation and content creation. You can launch a fun and engaging challenge related to your brand and invite users to join the movement. It could involve showcasing a creative use of any product or something else. You can ask viewers to participate in a trending challenge with a unique twist that ties back to your brand identity.

01:55 Partner With Influencers

Influencer marketing is a potent strategy. Identify creators whose style aligns with your brand and collaborate with them. This way, you can leverage their audience reach and credibility. Look for influencers who match your target demographic. Their content should reflect the values you want to associate with your brand. You can partner with them on product reviews, tutorials, or sponsored content. It can introduce your brand to a fresh audience and build trust through an established voice.

03:07 Educate and Entertain

Don't underestimate the power of informative content. Share valuable clips that resonate with your target audience. Provide recipe videos or informative health tips if you're a health food brand. This approach marks you as a thought leader in the industry. It positions your brand as a source of valuable information, not just a product seller.

04:27 Collect User-Generated Content

Encourage satisfied customers to create content about your brand. It expands your reach beyond your channel. You can host contests or challenges that incentivize user-generated content. Run promotions that encourage customers to share their experiences with your product. Such content builds trust with potential customers, showing the impact of your brand.

06:03 Open Filmora and Select Templates

Open Filmora and head over to the Templates section. Find a category that fits your video's vibe. You can think of Vlog for personal stuff. Choose Product Promotions to show off your latest creation.

open filmora
06:13 Select Aspect Ratio for TikTok

Since TikTok videos shine in portrait mode, click the aspect ratio option. You should choose Portrait to ensure your video fits perfectly.

choose aspect ratio in filmora
06:18 Choose a Template

Browse the incredible template selection in Filmora. Pick a unique template that matches your brand or content. For instance, you can grab a travel-themed template for a travel agency.

choosing a template in filmora
06:33 Personalize the Template

Once you've found the perfect template, drag it onto your project timeline. Choose Click to Replace Material. You can choose the Expand Template option to open editable elements for customization.

customizing the template in filmora
06:40 Customize the Content

Swap out the text, images, and videos within the template with your content. Filmora lets you take your creativity even further. Adjust the template colors, fonts, and other parts to match your brand or style. After customizing, export your video and share it on TikTok or another platform.

customizing the template text in filmora
06:51 Go Live, Be Present

TikTok's live feature promotes real-time interaction. Show products, answer real-time questions, or host live sales to boost engagement. Live events allow you to connect with the audience on a personal level. It is an excellent way to build a stronger relationship with your followers.

07:25 Craft Captivating Skits

Skits and mini-dramas are a winning formula on TikTok. They're entertaining, have high viral potential, and allow you to integrate brand messages. You can develop skits that humorously show your product's functionality. You can also craft narratives that subtly highlight the values your brand represents. Humor is a universal language. Thus, such skits can leave a lasting impression on viewers.

08:22 Leverage Sponsored Hashtags

Sponsored hashtags improve your brand reach. With this, you can use TikTok's algorithm to promote topics and increase exposure. This strategic investment allows you to tap into existing trends and conversations. Moreover, it also ensures your brand stays at the forefront of relevant discussions.

09:55 Host Engaging Contests

Contests and giveaways are helpful to improve user participation and content sharing. Keep them simple and fun, and offer attractive prizes to spark excitement. Consider contests that need the use of your product. This approach not only improves brand awareness but also generates excitement.

11:11 Use In-Feed Ads

In-feed ads broaden your reach. These targeted ads appear in user feeds. They include clear calls to action to drive traffic to your site, landing page, or app download. These ads allow you to tailor your message to specific demographics and interests. Thus, it ensures your brand reaches the most relevant audience.

11:34 Use Filmora's AI Copywriting

Launch the Filmora software and go to the AI Copywriting section. Choose the option for Video Voiceover Script to generate scripts specifically for videos. Tell it all about your product, brand, the context of your video, who you're trying to reach, and the vibe you want. Remember to give any instructions you want the script to include.

ai copywriting in filmora
11:46 Let the AI Create Your Script

Based on your input, Filmora's AI will craft a tailored video script for you. It aims to create something creative, fun, and engaging to grab viewers' attention. Once you have the script, see if it hits the mark. Feel free to make any adjustments to ensure the script reflects your brand's voice.

ai script writing in filmora
12:10 Innovate with AR Effects

Develop custom AR filters or effects. These interactive elements entice users to create and share content. Ultimately, they promote your brand in a fun and engaging way. Use AR filters that allow users to virtually try on your clothing line or see how your furniture would look in their living room.


Businesses must make an effort to thrive on TikTok. The key is finding authentic ways to connect with the audience and adapting to new trends. You can boost engagement and potentially go viral by executing the above strategies. If you do the work, TikTok can become your preferred platform for engagement.

Filmora Creative Assets, the in-built stock in Filmora, offers a vast collection of resources such as video effects, overlays, music, and sound effects. Download Filmora to try the effect and find more creativity possibilities.

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