What is Edits? Meet the New Video Editor from Instagram

The future of CapCut and TikTok in the U.S. is still uncertain after the potential bans. However, Meta, the parent company of Instagram, has perfectly timed the introduction of their latest innovation, Edits, to fill the gaps in the market.

Edits is a video editing app that has been touted as a CapCut alternative in case the popular video editing app and other ByteDance products like TikTok face permanent bans in the U.S. and other regions.

But beyond that, what does it offer, and when can we expect to try it? To answer your curiosity, we’ll cover everything we know so far about Edits, the new video editing app from Meta.

Part 1. What is Meta Edits?

The introduction of Edits was first announced by the head of Instagram, Adam Mosseri, in a Reels post. In the announcement, Mosseri shared that Edits is not just another app for editing videos but also a full suite of creative tools designed specifically for creating videos on mobile.

The timing of the announcement couldn’t be more strategic, as it comes amid growing uncertainty around TikTok and its sister apps, like CapCut, which are facing potential bans. Meta is stepping in to fill that gap, just like it did with Threads as a competitor to the dying Twitter (now X) in 2023.

Is Edits only for Instagram?

Mosseri said that Edits is not only for Instagram but also for other platforms as well. Currently, they've been collaborating with creators for a couple of months and gathering feedback to refine the product continuously.

When will Edits be available?

According to Mosseri, the initial launch of Edits is set for as early as February, although he noted that the first version will be somewhat incomplete. For iOS users, you can already preorder it on the App Store, with expected availability around March 13. As for Android, it will also come soon on Google Play.

Part 2. What You Can Do with Edits?

Meta’s Edits app is packed with exciting features to make video creation more seamless. Here’s a breakdown of Edits’ video editing capabilities it promises.

1. Find Inspiration with a Dedicated Tab: Edits features a special tab dedicated to inspiration and trending audio. This section helps you explore fresh ideas, stay on top of trends, and use popular audio tracks.
2. Organize and Share Your Ideas: Edits allows you to keep track of all your ideas, even if they’re just rough drafts, with a dedicated tab. Plus, you can share your drafts with friends or fellow creators for feedback and collaboration.
3. Enhanced Camera Quality: The app introduces a higher-quality camera to help you capture photos and record videos right within the platform.
4. Comprehensive Editing Tools: Edits comes with all the video editing tools you’d expect to create professional-looking videos.
5. Export Without Watermarks: No worries about unwanted branding on your videos. With Edits, you can export your creations without any watermarks.
6. Detailed Insights for Instagram Videos: For videos shared on Instagram, Edits provides detailed insights to help you understand your audience and performance.

Made for Creators in mind

Edits is said to be for people who use their phones to make short-form video content. It’s not really for people who use desktop apps or those looking for templates. In another post, Mosseri highlighted that Edits is geared more toward creators rather than casual video makers.

Part 3. Meta Edits Alternative - Filmora

With Meta Edits still in its early stages and not yet widely available, the video editing app market remains competitive and full of established players. The big question is: will Edits by Meta truly live up to the hype as a rival to CapCut?

While it has the potential to disrupt the space, those seeking a reliable editing experience right now should consider some proven alternatives. One standout option that has already built a strong reputation is Wondershare Filmora.

Why use Filmora?

Filmora is a video editing app that offers advanced tools and creative features for video creators of all levels. Its simplicity makes it one of the best alternatives to CapCut. Plus, you’ll find almost everything you need within the app, including a vast library of creative assets like music, effects, filters, stickers, and more—all accessible through an easy-to-use interface.

Filmora Cross-platform Compatibility

Filmora is available on both mobile and desktop platforms. For mobile users, Filmora is available on iOS and Android, and it’s optimized specifically for quick mobile editing tasks, like creating reels and short-form content.

Meanwhile, the desktop version offers more comprehensive features, making it ideal for advanced editing projects. This flexibility lets you edit your videos anytime, anywhere, without being tied to a specific device.

Filmora Features and Function

You can check out the detailed features here: Filmora features.

Streamline Video Editing with AI

One of the standout features of Filmora is its integration of AI-powered tools, which help simplify and speed up the video editing process. These intelligent features are designed to handle time-consuming tasks so creators can focus on what they want to create.

For creators, some of Filmora's AI features that are ideal for making short-form content are Smart Short Clip and Smart Scene Cut, which help to automatically identify and extract the most engaging moments from your footage. These features make it easy to repurpose your content into short videos that are ideal for Instagram or TikTok.

Ready to Use Video Templates

Since Meta Edits seems to lack video templates, you can use available templates on Filmora mobile if you want to make and edit videos quickly. Filmora video templates are always up-to-date with the latest trends, so you can ensure your content stays fresh without the need for extensive video editing experience.

Filmora Cloud Storage

Filmora offers convenient Cloud storage integrated directly into its platform. This means your unfinished projects are automatically backed up to the cloud. Or, you can also use it to save your project at any time and continue editing later.

Conclusion

Meta, the parent company of Instagram, has just introduced a new video editing app called Edits. This move comes amid the potential bans looming over TikTok and CapCut. It promises a suite of creative tools for mobile video creation.

But while Edits' full potential remains to be seen, those who seek for video editing alternative may want to check out Filmora. Its user-friendly platform with a wide range of features, including AI-powered tools, extensive effects libraries, and cross-platform compatibility, may be the ideal alternative to Edits or even CapCut.