Whilst getting the editing and post work just right on any project is what we all aim for, the ultimate aim is for other people to see our creations, and the most popular way to achieve that is YouTube. Chances are, if you are producing video, you will be putting some of it on YouTube at some point, so let's have a look at the most efficient way to get your work from Premiere to YouTube.
Before exporting your work, it is important to first create a master copy of your project that is 'as is', in that it reflects the settings and codecs used in the original footage.
To do this you simply select the sequence within the Timeline or in the Project Panel, and go through the menu tree via File > Export > Media to bring up the export dialogue.
To create your Master Copy, simply select the first option of 'Match Sequence Settings', this exports a file that is of the same quality as your original footage, essentially producing a digital copy of the work for archiving before anything else is done.
With you work safe and secure it is now time to look at ensuring the project is suitable for YouTube. With our sequence selected in the Timeline or Project Panel again, we go through the same File > Export > Media path to bring up the media export dialogue as before.
The first option we have to consider is the file format that our finished video needs to be in. Here you should refer to YouTube for its guidelines, whilst they do accept a number of file formats, digging through the YouTube help system to find the settings for highest quality we find that they recommend MPEG4 as the container, using the H.264 codec.
We can also see further recommended settings in this screenshot that will be covered later.
The good news is that Premiere automatically selects the appropriate container for us when we select our codec, however it is worth knowing the file type YouTube is expecting just to check yourself.
So having established that YouTube recommends the MPEG4 container using the H.264 codec, the first option we need to look for in the media export dialogue is to select the appropriate Format.
This is the first drop down in the dialogue box, and in this case we simply select H.264 from the list.
Once you select H.264 you can check the 'output name' field and see that premiere is automatically set the output file to .mp4 which is exactly what we need.
The next field we come to is the 'Preset' dropdown menu. This is a major help to most people, as Adobe have very kindly included large numbers of presets to quickly adapt video settings to suit specific uses. They vary depending on the exact version of Premiere you are using, and each format type does have its own list of presets, H.264 as we can see has a large number for YouTube, but also has many presets for specific devices (presets for iPad, Kindle, Nook, various other tablets and phones, Vimeo and a host of others) to make getting the right settings that bit easier for us.
It is important here to select the correct preset from the various YouTube options. You want to select the resolution and frame rate that match your source file, for the best results. So, if your source file is 1080p with a frame rate of 29.97 fps then that is the YouTube setting you would select.
Once a preset is selected a summary of the settings is displayed below, normally these will be well suited to your project, however you can fine tune anything you wish by selecting the video or audio tabs at the bottom which give you the chance to adjust each parameter individually. If you do this, you can save these changes as a custom preset by clicking the button at the side of the Preset dropdown menu and simply use it on later projects by selecting it from the list the same as any other, a great time saving tool.
Once you are satisfied with the settings, either from the Preset alone or if you have adjusted anything yourself, you are nearly ready to render the file and export it.
For YouTube it is recommended you select the 'Use Maximum Render Quality' option to maintain the best output you can, it does add time to the render process but if you value the quality of your work it is worthwhile.
Finally you can choose a suitable filename and the destination of the file by clicking on the 'Output Name' field.
I normally use a filename that includes the destination medium so I can differentiate between different versions of a project and know which one to upload where, in this case I include 'youtube', but if I were planning on uploading clips of the project to vimeo as well for instance there may be a cut of the project with 'vimeo' in the name too. The destination is personal preference, because I do use filenames to differentiate versions I can put the various iterations into a single project file, others have folder structures for each type of file , so all YouTube output goes into a single folder and so on, how you organize is entirely dependent on how you work.
Once those are selected clicking 'Export' starts the rendering process, and eventually (how long depends on the speed of your computer and the size and type of file involved), you will end up with your YouTube optimized video in the location you chose.
Here I created 4 key frames that let the 'Animation' object move around the 'Demo Text' Object and finally come to rest below it. Whilst this type of effect does look very effective on screen, such is the ease of use of After Effects it really is just a few minutes work to achieve.
Now you have your file, the next step is to go to your YouTube account and log in if you need to.
On the top of your homepage on the right is the upload button, selecting that brings up the select file menu as below.
You can either drag your file into the window or click on it to open a standard file browser to locate the desired file, click and the upload will begin. The dropdown underneath allows you to set the video as Public, Unlisted or Private. You can change this at any time once the video is uploaded as well.
This opens the upload progress window, where you can add in a name, description and tags as well as add the video to a playlist or adjust the privacy settings as the video is uploading.
Once the upload as finished, you can do final adjustments to settings and choose a thumbnail for the video. The final step is to click the 'Publish' button and your video will be processed and go live.
This is a basic tutorial about Adobe Premiere, professional video editing software. However, if video editing is new to you, consider Wondershare Filmora (originally Wondershare Video Editor), which is a powerful but easy-to-use tool for users just starting out. Download the free trial version below.