The best marketing videos campaign have the power to create brand awareness, promote a product, launch cool features or just spark a conversation with the customers. And most importantly, it is not that difficult to create a marketing videos campaign.
If you wish to boost your business, have a look at 8 best marketing videos for your reference and ideas.
Examples of Marketing Videos Campaign
1. Amazon Alexa
Amazon Alexa is the voice service that is supported by millions of devices.
Alexa helps you in building usual voice experience by offering an instinctive way of interacting with the technology on a daily basis.
The importance of Amazon Alexa is highlighted through this sarcastic Alexa marketing video.
In this marketing video campaign, you can see how the world reacted to Alexa losing its voice. It is as if the world came crashing down and something impossible has occurred.
People start getting weird voice responses when asked a specific question. This marketing video is a smart way of mixing humor with knowledge.
It helps you to learn how dependent the world has become on this voice-based technology, named Amazon Alexa.
2. Macintosh Computer
A computer launched by Apple in 1984 revolutionized the concept for common masses and not only for the computer geniuses.
The launch marketing video of Macintosh computer shows how the people were the slave in the olden days.
In order to understand a certain thing, commoner marched together towards a projector. Finally, the projector was torn apart to launch the Macintosh Computer in 1984.
It is indeed a welcome change that is shown with a stark difference of people slow marching and a lady running with a hammer to break away from the age-old technology to introduce the new one.
3. GoPro: Fireman Saves Kitten
If you're familiar with GoPro's user-generated content, you probably noticed that this isn't their typical video. GoPro has done a great job of defining their brand as adventurous and extreme -- and the vast majority of the user-generated videos they repurpose and put out on their own channels involves stuff like jumping out of airplanes and surfing giant waves.
But this video of a firefighter saving a kitten from a fire doesn't have any of that. So why did GoPro chose to cut and polish this video for their own marketing? It helps them appeal to a wider audience outside the realm of extreme sports. It's still a unique and inspiring video like many of their others, and the "everyday heroism" theme is intact, but it goes beyond the brand's typical athlete persona.
The Takeaway
Don't be afraid to push the boundaries of your brand's image. Find ways to change the way you exhibit the various themes in your brand's personality, and experiment with different topics and formats that could help you widen your audience.
4. Coca-Cola: The Last Customer
This might be one of the most uplifting holiday videos by a brand you'll ever see. Soda companies have been known for their memorable marketing campaigns -- both Coca-Cola and Pepsi are in the first commercial break of the Super Bowl every year with an intense new spot. In the video above, Coca-Cola treated the Philippines market to a Christmas campaign that gave more than 15,000 people a surprise gift for the holidays. And it only starts with a Coke.
The Takeaway
Coca-Cola won people's attention by showing them a commitment to the season of giving. By doing something for others that has no tangible benefit to you, you'll appear more trustworthy, generous, and human to your customers.
5. P & G Always
This marketing video of P&G Always shares a strong message to all the girls.
It is not only selling an idea but also building the confidence of the girls.
This is one of the best marketing videos campaign that shows how the older girls or the way a boy sees a girl is judged by asking few common questions like how the girls run, walks, strikes, etc.
The answer received were commonly shy or slow or after much of a thought.
But, when similar questions were asked to the little girls, the pace of running, walking, striking, etc. was much faster and fearless.
The question was is it an insult to be a girl?
Definitely not. The girls are equal and do everything that a boy can do. So, be like a girl and be proud to be a girl.
6. Facebook
We are all addicted to Facebook, a social media network that connects people.
Similarly, the official Facebook marketing video sends a message to all its users that Facebook is like any common thing that one shares.
It can be a chair which is used by so many people and the spacious one that can even be shared by two. It can be a bridge that is used to walk by many, it can be an airplane which is used for traveling by thousands of people across the globe.
There are numerous examples that are just like Facebook. It helps the people connect with the video as Facebook is shown as a common thing, a part of all, shared by all.
7. Android Oreo
Oreo is a cookie released newly by Android.
The Oreo introduction marketing video is an animated one showing an Oreo biscuit traveling at a lightning speed from the space to the earth with super powers.
The video is truly sweeter than ever before and looks smarter in every way. It does complete justice to the Android Oreo features.
8. Nike
Nike loves using celebrity endorsements to sell its products. A behind-the-scenes look at how Serena Williams went about picking a design crew for her next Nike collection. The retailer posted a behind-the-scenes video to show its online followers the process behind the new collaboration.
Conclusion
The above mentioned are some of the best marketing videos that you can take ideas from while creating one. Furthermore, to create an attractive marketing video, you still need to choose a suitable video editor.
Filmora is definitely the best software that can help you to create amazing videos with its attractive features. It is a great editing tool to make a professional and high-quality marketing video.
For Win 7 or later (64-bit)
For macOS 10.14 or later