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Struggling to make your brand stand out on LinkedIn? A LinkedIn video ad can help you reach the right audience, boost engagement, and drive business growth. Video content is a powerful tool in marketing. It allows brands to connect with the target market in a dynamic way.
With LinkedIn video advertising, businesses can create compelling campaigns tailored to their audience, increasing visibility and conversions. However, understanding LinkedIn video specifications is crucial to ensure your ads perform effectively.
This guide covers everything you need to know—from video ad specs to a step-by-step creation process. Plus, you'll find real examples of LinkedIn video ads to inspire your campaign. Let's get started!
In this article
Part 1. The Potential of LinkedIn Video Ads for Business Growth
LinkedIn is the world's largest professional networking platform. It has millions of users actively engaging in industry discussions, job searches, and business growth opportunities. Posting a LinkedIn video ad can increase visibility and generate valuable leads. Unlike other social media platforms, it connects you with industry professionals and helps showcase your brand.
Types of LinkedIn Video Ads:
- Sponsored Video Ads: These appear in users' feeds, capturing attention as they scroll. They are highly effective for engagement, brand awareness, and lead generation.
- In-Feed Video Posts: Organic videos posted on company pages or profiles. These posts can later be promoted as paid ads to reach a larger audience.
How Businesses Benefit from LinkedIn Video Ads:
- Boost Brand Awareness: Posting a LinkedIn video advertising helps reach professionals in your industry and increase visibility among decision-makers. Video content stands out in feeds, increasing the likelihood of brand recall.
- Generate Qualified Leads: LinkedIn's advanced targeting options allow businesses to connect with professionals who are more likely to convert into clients or partners. Video ads can effectively showcase products or services, prompting action from a relevant audience.
- Increase Thought Leadership: Sharing insightful and valuable video content helps establish your brand as an authority in your niche. Consistently providing expertise fosters trust and positions your business as a leader in the industry.
By leveraging these LinkedIn ad video formats, businesses can strengthen their presence on LinkedIn and achieve measurable results.
Part 2. LinkedIn Video Ad Specifications
Ensuring your LinkedIn video ads meet the platform's technical requirements is crucial for optimal performance and user engagement. Below is a comprehensive overview of the key specifications:
For optimal performance and user engagement, your LinkedIn videos should meet the platform's requirements. Here is the overview of the LinkedIn video ad specs:
LinkedIn Video Specifications for Ads
| Specification | Requirement |
| Video File Type | MP4 |
| Video Length | 3 seconds - 30 minutes |
| Video File Size | Minimum 75 KB to maximum 200 MB. |
| Aspect Ratios | Minimum: 9:16 (0.563) Maximum: 16:9 (1.778) |
| Dimensions | Minimum: 36.360 pixels Maximum: 192.1920 pixels |
| Recommended Dimensions | Square (1:1): 108.1080 pixels Landscape (16:9): 192.1080 pixels Vertical (4:5): 108.1350 pixels Vertical (9:16): 108.1920 pixels |
| Frame Rate | 30 frames per second (fps) |
| Video Thumbnail | File Format: JPG or PNG Max File Size: 2 MB Video Aspect Ratio & Resolution: Match video |
| Text Recommendations | Ad name (optional): 255 characters. Headline: 70 characters. Maximum of 200 characters. Introductory text: 150 characters. Maximum of 600 characters. |
After understanding the LinkedIn video ad specifications, let's put this knowledge into practice. Next, we'll guide you through a step-by-step process to create a LinkedIn video ad.
Part 3. How to Create a LinkedIn Video Ad
Now that you understand the specifications for LinkedIn video ads, it's time to create one! Wondershare Filmora is the perfect tool to make this process easier. It provides preset templates for ads designed for professional-looking content.
With these video ad templates, you can create high-quality video ads quickly, even if you don't have advanced editing experience. You can customize your ad with text, transitions, and branding elements to match your marketing goals. Filmora allows you to produce appealing LinkedIn video ads faster and more efficient.
Steps to Create a LinkedIn Video Ad in Filmora
Follow this step-by-step guide to create a LinkedIn video ad in Filmora:
Step 1. Start a New Project in Filmora
Launch Wondershare Filmora on your computer. Go to the Create Project menu and select the Aspect Ratio for your video based on LinkedIn's specifications:
- 16:9 – Best for landscape video ads.
- 1:1 – Ideal for square video ads.
- 9:16 – Recommended for mobile-first vertical ads.
Then, click the New Project button to start editing.
Step 2. Use Templates for Quick Ad Creation
Filmora provides pre-made video ad templates to simplify the editing process. Navigate to the Templates tab and type keywords related to your ad content in the search box (e.g., “business ad” or “marketing”). Then, drag and drop the ad template that fits your LinkedIn branding to the timeline.
Tip: Ensure the duration of the template is within 3 seconds to 30 minutes to match the LinkedIn video ads specs.
Step 3. Customize the Template to Match Your Brand
On the timeline, look for the replacement indicator, which shows how many elements you can modify. For example, if it shows “5 items to be replaced,” it means this template has five replaceable items. Click on this button to replace the preset media with your own footage, images, or branding materials.
To replace an item, click the Loop icon and upload your content. Once all elements are updated, use the Edit button to edit it further.
Additionally, you can modify the text in the template. Click on the Text tab on the right side of your screen to edit the text in this template. Once customization is complete, click Close to save the changes.
Step 4. Add Background Music (If Needed)
Some LinkedIn video ad templates in Filmora come with built-in background music. However, if the template you selected doesn't include audio or if you want to change the soundtrack, you can easily add music to the video.
To insert background music, navigate to Audio > Music in the top menu. Use the search bar to find tracks that match the tone of your ad and select one that aligns with your video's message.
If you can't find a suitable track from the built-in library, try Filmora's AI Music Generator to create a custom soundtrack. To access this feature, go to Audio > AI Music and click the Plus icon to start a new track. Select your Mood, Theme, and Genre to match your brand style.
In the Settings menu, adjust the Tempo and Music Duration. Then, click Generate to produce a unique audio track. Once the track is generated, download it and drag it onto the timeline to sync with your LinkedIn video ad.
Step 5. Export Your LinkedIn Video Ad
Once you've finalized your edits, take a moment to review the preview window to ensure everything looks perfect. Then, proceed to export your video by clicking the Export button.
Select the Local tab from the export options and your preferred video format. Name the video file, select the save location, and adjust the output resolutions to match the LinkedIn video specifications:
- Choose MP4 as the video format (Recommended for LinkedIn Ads).
- Adjust the resolution to meet LinkedIn's recommended dimensions:
Square (1:1): 1080x1080 pixels
Landscape (16:9): 1920x1080 pixels
Vertical (9:16): 1080x1920 pixels
- Set the frame rate less than or equal to 30 fps.
- At the bottom of the window, you can see the estimated video file size. If it exceeds 200MB, you need to reduce the video resolution.
Once all settings are configured, click Export to finalize and save your video. Your video ad is now ready to upload and launch!
Bonus: LinkedIn Video Ad Examples
You need to make your LinkedIn video ad leave a lasting impression and drive engagement. To inspire your video ads, let's explore some LinkedIn video ad examples from successful brands. These examples showcase effective storytelling, branding, and editing techniques—many of which can be achieved using Filmora.
1. . RE:TV – Find The Latest Innovations Inspired by Nature
This LinkedIn video ad highlights sustainability-focused innovations inspired by nature. It combines stunning visuals, engaging motion graphics, and informative on-screen text to keep the audience interested while reinforcing the message of eco-friendly advancements.
Key Takeaways:
- Visually appealing shots immediately capture attention.
- Text overlays and motion graphics help convey key points quickly.
- Smooth transitions maintain a seamless viewing experience.
Get Similar Editing Technique in Filmora:
- Use Filmora's video effects to create overlays for your video ads.
- Apply cinematic transitions to enhance visual storytelling.
- Use text animations to emphasize important details effectively.
2. . GREAT Trade and Investment – Invest in The UK
This LinkedIn video ad promotes investment opportunities in the UK using high-quality footage, bold typography, and professional branding. It conveys trust and credibility while maintaining a modern look.
Key Takeaways:
- Clear and bold text overlays reinforce the message.
- Professional, high-resolution footage enhances credibility.
- Brand-aligned color grading creates a polished, premium feel.
Get Similar Editing Technique in Filmora:
- Add sound effects from Creative Assets or generate a new one using the AI Sound Effects feature.
- Use Slow Motion and Fast Forward effects to emphasize important visuals dynamically.
- Use Color Correction tools to adjust brightness, contrast, and saturation.
Conclusion
A LinkedIn video ad can help you connect with industry professionals, increase engagement, and drive results. By understanding LinkedIn video specifications, you ensure your ads meet platform requirements for seamless playback and visibility.
With the right approach to LinkedIn video advertising, you can boost brand awareness and generate leads. Using tools like Filmora, you can apply effects, transitions, and branding elements to your video ads. Ready to get started? Start crafting your LinkedIn video ad today and maximize your impact!
