How to Promote Your Instagram Post: A Comprehensive Guide

So, what do you think about Instagram promotion? Have you ever experienced that you have curated content after hours of hard work, but the response was saddening? The reason is that your post didn't garner likes or followers or the kind of interactivity you expected it to generate.

We understand it's pretty frustrating. When more than 700 million users post content on a regular basis, it's presumable that your post is lost before having its big day.

In this article, we will show you how to promote Instagram posts.

• Part1: How to Create an Instagram Post for Promotion
• Part2: Step-by-Step Guide to Promoting an Instagram Post by Ads
• Part3: How to Promote Instagram Posts by Influencers
• Part4: Why Promoting Your Instagram Post is Essential for Growth

Part 1: How to Create an Instagram Post for Promotion

Want to create an Instagram post that looks great and promotes your product, service, or event? Filmora Mobile's AI Reel Maker feature makes it easy. Follow these 5 steps to create a polished Instagram promotional post.

Step 1: Download and Install Filmora Mobile

Download and install Filmora Mobile from the App Store or Google Play Store if you haven't already.

Step 2: Choose AI Reel Maker and Import Your Video

Open the app and tap AI Reel Maker. This feature will automatically analyze your video to find the best scenes. After selecting AI Reel Maker, import the footage you want to promote (e.g., a product demo, event highlights, or service features).

Step 3: Adjust Video for Instagram Promotion

Filmora Mobile will automatically edit your video, but you can make it even better:

• Aspect ratio: Choose 1:1 for a square video or 9:16 for a vertical (ideal for Instagram Stories or Reels).
• Branding: Add your logo or watermark to promote your brand. Tap Text Tool to insert a call-to-action like “Shop Now” or “Learn More” to drive engagement.

Step 4: Add Music and Promotional Text

• Background music: Select a track from the app's music library to set the mood for your promotion. Choose something energetic or trendy, depending on your promotion's theme.
• Text: Add compelling promotional text for discounts, special offers, or event dates. Use attention-grabbing fonts and colors to highlight the promotion.

Step 5: Export, Add Hashtags, and Upload to Instagram

Once your video looks great, tap Export to save it. Open Instagram, upload the video and include relevant hashtags like #Promo, #Discount, or #ShopNow to increase visibility. Add a call-to-action in the caption, such as “Tap to shop!” or “Limited time offer – don't miss out!”

Part 2: Step-by-Step Guide to Promoting an Instagram Post by Ads

To promote posts on Instagram, you must take care of various aspects. Each of them plays a vital role in deciding the popularity of your post on social media. The better the promotions, the higher the exposure of your post.

5 different types of Instagram ads

First and foremost, you need to understand what kind of Instagram Ads exist. Knowing them would help you curate and promote your Instagram content in the best way. There are 5 different types of Instagram Ads, such as –

Photo Ads: Your product's image is showcased here, piques the viewer's interest. It is almost the same as a picture or a post on your Instagram account.

Stories Ads: These Ads are part of your Instagram Stories. You can feature the product or service video/photo on your Instagram Stories so people can see it as a story.

Video Ads: You can upload your product video as an Ad. When people go through numerous feeds on Instagram, your Ad appears, and if it interests them, they might click it to land on your business page.

Carousel Ads: Carousel Ads are like a photo album that collaborates multiple products and services in one place. Instagram users can scroll through them and then get in touch with you.

Slideshow Ads: Slideshow Ads on Instagram are slideshows combining multiple services and videos.

How to post ads from Instagram?

Before starting your Instagram promotion, make sure that the following things are taken care of –

• Create a business profile on Instagram.
• You have to be the admin of the Facebook page through which you operate your Instagram account. Request the admin to add you as one if you are not the admin of that page.

Steps to promote your post

Here is a step-by-step guide to promote your Instagram post –

• Visit your Instagram account and click on the post you intend to promote.
• Click on "Promote" right under the post's image and key in the details about it.
• Now, click "Next" and then hit "Promote" again to start the promotion.
• After this, the Instagram promotion is reviewed in about an hour or longer. Once it meets the Ad policies of Instagram, it gets approval and can run on Instagram.

Note: Who will be your audience, how much of your budget you have fixed, how long you intend to run the promotion, etc., are filled mandatorily.

Part 3: How to Promote Instagram Posts by Influencers

Here are the tips for successful Instagram promotion by associating with influencers.

1. Find Influencers first

Use hashtags to search for influencers in your niche. They might be using products/services from your niche, which can prove beneficial in promoting your product/service on Instagram.

Another way to find influencers is through influencer platforms. You can reach them through your existing customers, whom they consult or listen to on social media. For example, people follow beauty/makeup or fashion/health bloggers/Instagrammers who might be influencers.

Influencers can promote your brand and product for a certain incentive on Instagram. Either give them content or ask them to review your product.

2. Talk to them directly

You need to initiate talks with Instagram influencers for Instagram promotions. Influencers consume the product and, if satisfied, ask the brand to promote it. Sometimes, there is no direct partnership between the influencer and the brand in promoting a product.

You can approach an influencer to try your new product and review it on Instagram or work as joint fundraisers like contests and lucky draws. Genuine influencers who use your product and product voluntarily are really helpful to you.

3. A great platform is a shortcut

Instagram influencers consider an influencer platform the ultimate way to contact brands. Such a platform offers a third-party neutral arena for meeting brands. You can discover new influencers, and they can find you as well. A sense of security is there for both parties, as there are certain terms of use governed by the platform.

Part 4: Why Promoting Your Instagram Post is Essential for Growth

1. Higher Conversion Rates

Softer engagements like registration for content or resource downloading garner a better conversion rate through Instagram Ads. In the case of purchasing also, the rate of conversion is identical. Visually engaging product Ads generate more purchases and enhance your ROI.

2. Instagram is connected to Facebook

This fact greatly impacts Instagram promotion because Facebook data can be utilized to target your Instagram audience. As the scheduling and budgeting exercises, creating and setting up ads are managed through Facebook, you don't have to repeat them for Instagram.

3. It targets the millennial generation

Creating and promoting Instagram posts for Instagram Ads targeting millennials is the best solution. As more young people below the age of 30 are avid Instagram users. Grabbing their attention and winning their trust would ensure high engagement on your Instagram account.

Conclusion

We are positive that the article has been a great source of help to you in learning how to promote Instagram post the best way. Moreover, it has given insight into taking care of vital aspects of Instagram posts and how to promote them on social media to accelerate your brand's online exposure and ROI.

If you want to edit an Instagram video, we recommend Wondershare Filmora for mobile to help you trim/cut/rotate and beautify video anytime.