Filmora - AI Video Editor
Edit Faster, Smarter and Easier!
The best editor helps you easily edit Instagram video with powerful features.
  • Create 1:1 square ratio videos for Instagram
  • Various filter and overlay effects
  • Modern and easy to use

How to Promote Instagram Post Successfully

author avatar

Jul 12, 2024• Proven solutions

So, what you think about Instagram promotion? Have you ever experienced that you have curated content after hours of hard-work but the response was saddening? The reason is that your post didn’t garner likes or followers or the kind of interactivity you have expected it to generate.

We understand, it’s pretty frustrating. When there are more than 700 million users post content on a regular basis, it’s presumable that your post is lost before having its big day.

In this article, we are going to show you how to promote Instagram posts.

Part 1: How to promote Instagram post by ads

For promoting posts on Instagram, you need to take care of various aspects. Each of them play a vital role in deciding the popularity of your post over social media. Better the promotions higher the exposure of your post.

5 different types of Instagram ads

First and foremost, you need to have an understanding of what kind of Instagram Ads are there. Knowing them would help you in curating and promoting your Instagram content the best way. There are 5 different types of Instagram Ads, such as –

ins ads type

Photo Ads

Your product’s image is showcased here and piques the interest of the viewer to know more. It is almost same as a picture as a post on your Instagram account.

Stories Ads

These Ads are part of your Instagram Stories. You can feature the product or service video/photo on your Instagram Stories that people can see as a story.

Video Ads

You can upload your product video as an Ad. When people are going through numerous feeds on Instagram, your Ad appears and if it interests them, they might click it to land on your business page.

Carousel Ads

Carousel Ads are like a photo album that collaborates multiple products and services at one place. Instagram users can scroll through them and then get in touch with you.

Slideshow Ads

Slideshow Ads on Instagram are slideshows combining multiple services and videos.

How to post ads from Instagram?

Prior to starting your Instagram promotion, make sure that the following things are taken care of –

  • Create a business profile on Instagram.
  • You got to be the admin of the Facebook page, through which you operate your Instagram account. Request the admin to add you as one, in case you are not the admin of that page.

Steps to promote your post

Here is a step-by-step guide to promote your Instagram post –

  • Visit your Instagram account and click on the post you intend to promote.
  • Click on ‘Promote’ right under the post’s image and key in the details about it.

Note: Who will be your audience, how much budget you have fixed, how long you intend to run the promotion etc. are filled mandatorily.

  • Now, click ‘Next’ and then hit ‘Promote’ again to start the promotion.
  • After this, the Instagram promotion is reviewed in about an hour or longer. Once it meets the Ad policies of Instagram, it gets approval and can run on Instagram.

Part 2: How to promote Instagram post by influencers

Here are the tips to run a successful Instagram promotion by associating with influencers.

1. Find Influencers first

Use hashtags to search for influencers in your niche. They might be using products/services from your niche and can prove beneficial in Instagram promotion of your product/service.

Another way to find influencers is through influencer platforms. You can reach them through your existing customers, as whom they consult or listen to on social media. For example, people follow beauty/makeup or fashion/health bloggers/Instagrammers who might be an influencer.

Influencers can promote your brand and product for a certain incentive on Instagram. Either give them content or ask for reviewing your product.

2. Talk to them directly

You need to initiate talks with Instagram influencers for Instagram promotions. Influencers consume the product and if satisfied ask the brand to promote it. Sometimes there is no direct partnership between the influencer and the brand to promote a product.

You can approach an influencer to try your new product and review it on Instagram or work as joint fundraisers like contests and lucky draws. Genuine influencers who use your product and product voluntarily are really helpful for you.

contact instagram influencers

3. Great platform is a shortcut

Instagram influencers consider that an influencer platform is the ultimate way to get in touch with brands. Such a platform offers a third-party neutral arena for meeting brands. You can discover new influencers and they can find you as well. A sense of security is there for both parties, as there are certain terms of use governed by the platform.

Part 3: Benefits of promoting Instagram post

1. Higher Conversion Rates

Softer engagements like registration for content or resource downloading garner better conversion rate through Instagram Ads. In case of purchasing also the rate of conversion is identical. Visually engaging product Ads generate more purchases and enhance your ROI.

2. Instagram is connected with Facebook

This fact makes a great impact on Instagram promotion, because Facebook data can be utilized to target your Instagram audience. As the scheduling and budgeting exercises, creating and setting up Ads is managed through Facebook, you don’t have to repeat it for Instagram.

3. It targets millennial generation

Creating and promoting Instagram posts for Instagram Ads targeting the millennial generation is the best solution. As more young people below the age of 30 years are avid Instagram users. Grabbing their attention and winning their trust would ensure high engagement on your Instagram account.


We are positive that the article has been a great source of help to you for learning how to promote Instagram post the best way. Moreover, it has given an insight to take care of vital aspects of Instagram posts and how to promote them on social media for accelerating the online exposure and ROI of your brand.

If you want to edit Instagram video, we recommend Filmora to help you trim/cut/rotate and beautify video.

Download Win VersionDownload Mac Version

author avatar
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
You May Also Like
Utilmate Guide: 15 Tips to Become Instagram Famous Fast and Easy

Do you want to know how to become Instagram famous and get paid? This article will give you 15 useful tips to help you be famous fast. Check out the 15 tips!

by Shanoon Cox Jul 12, 2024 11:37 AM

How to Become an Instagram Influencer: a Complete Guide

If you are still wondering how to become an Instagram influencer, just check this article. It offers useful methods and tips for those who begin their influencer career.

by Shanoon Cox Jul 12, 2024 11:37 AM

How to Get Verified on Instagram: 6 Tips to Grow Followers

If you haven't get verified on Instagram, and now you want to know how to get verified on Instagram. Check this article.

by Shanoon Cox Jul 12, 2024 11:37 AM

author avatar

Shanoon Cox

staff Editor