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10 Facts about Instagram Reels-The Truth You May Ignore

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Jun 24, 2021• Proven solutions

Tired of switching between various apps? Don't you worry anymore; Instagram has got it all! Over the years, Instagram has introduced many new features and has become a one-stop-shop for social media users.

Instagram initially started with the option of only uploading pictures in 2010. Two years later, in 2012, Mark Zuckerberg bought Instagram, and since then, it has been a competitor to many apps. Introducing the chat feature, stories, IGTV, and its most recent update of the Instagram Reels, Instagram continues to seize the market. It is now the sixth most popular social media platform with more than one billion active users.

Here, in this article, we will familiarize you with how to make and create reels on Instagram and 10 interesting facts about the latest update.

10 Facts You Need to Know about Instagram Reels

Instagram reels are short 15-second multi-clip videos with audio, effects, and other exciting editing tools. This section will let you know all about Instagram Reels, where Facebook launched it first, how huge it has become, how similar it is to TikTok, and much more. 

#1. Why Instagram launched Reels? Copy TikTok?

As a competitor to various apps, Instagram has adapted to the latest trends pretty quickly. With the boom of TikTok, Instagram followed suit and launched Reels to attract content creators and different brands. During the lockdown, people all over the world have taken over TikTok to get rid of their boredom. Instagram Reels is practically the same thing as TikTok. The few differences are that Instagram provides many other features as well but on the other hand time limit on TikTok is up to 1 minute. Furthermore, Reels disappear after 24 hours, where TikTok videos don’t.

why launch instagram

#2. Instagram Reels was first launched in Brazil

Instagram launched the Reels update for a trail run in Brazil in November 2019. It allowed Reels to be shared on Stories or via DMs. It is called Cenas in Brazil and is part of the Instagram Stories instead of a separate application.

#3. Instagram reaches over 1 Billion users every month

Instagram is a worldwide platform that reaches over a billion users every month. This number signifies how widespread its expansion is. Instagram is a site for everyone, be it a regular person, a business, or a celebrity. Its reach encourages people to make accounts and take different business or other initiatives with ease. Introducing the Reels feature will surely increase the number of users as it will attract users of TikTok as well.

instagram active user

#4. Instagram Reels is available in 50 countries now

With a successful trial run in Brazil, Instagram Reels is now available in 50 countries, including the US, the UK, Canada, Australia, Japan, etc. As it gains momentum, we are sure that Facebook will make it available worldwide.

instagram available country

#5. People in the US and India use Instagram Reels most

India and the US have been the most responsive to Instagram Reels. Much of this credit goes to the governments of these countries. In December 2019, Trump tried to get TikTok banned. When the position of TikTok was up for grabs, Facebook immediately acted upon it. Similarly, as TikTok has been banned in India, Instagram users are thrilled to get a similar platform where they can make multi-clip videos.

#6. NBA franchises are very active on Instagram Reels

Instagram Reels have a very high chance of going viral, especially when famous franchises such as the NBA's LA Lakers, Houston Rockets, etc., post on it. This feature has increased the engagement rate of the content. Instagram Reels engagement was almost 22 percent higher than a regular Instagram video. It is handy for people who don't get the time to interact with sports otherwise. They can now get all the info from Insta!

NBA franchises on reels

#7. The top 5 creators on Instagram Reels are Netflix, Red Bull, Louis Vuitton, Asos, NBA Basketball

Even though Instagram Reels does not offer any ad formats or sponsored content, yet different companies have taken advantage of the Reels to promote their products. Netflix is promoting movies by making short 15 seconds clips and capturing the audience's curiosity. Red Bull, Louis Vuitton, and Asos have also made Reels featuring their products, maximizing customer engagement. Finally, as mentioned above, NBA franchises are also making their contribution to the success of the Reels.

#8. Shopping is coming to Instagram Reels

Along with Instagram Reels, Facebook also introduced the Shop tab. Here you can shop on Instagram, support small businesses, and be inspired by your favorite creators. Other than that, Reel creators can tag a product, and people can then click on it to either find more info or buy it.

instagram reels shopping feature

#9. Instagram Reels may soon appear on Facebook

Facebook has been considering running tests in India to give users the option to share their Reels on Facebook as well as Instagram. This will significantly increase the reach of users, content creators, and businesses. It has excellent monetization potential and will surely be successful.

#10. Can Instagram Reels replace TikTok?

Instagram Reels has been successful, but the big question is that can it replace TikTok? Well, since its launch, it has caught the attention of many TikTok users, but it still has a long way to go before it can completely replace TikTok. Currently, TikTok is relatively better as it provides more options and space to grow as compared to the Reels. However, we are sure that Facebook will not give up so quickly and continue to update Instagram.

instagram reels replace tiktok

FAQs about Instagram Reels

Q: How can I find Reels on Instagram?

A: To find different Reels to watch, go to the Explore page. At the top, a reel will be playing. Tap on it, and you will now be able to scroll down and watch the trending reels. You can also find Reels by typing a hashtag in the search bar, or you can click on the song or hashtag on the Reel that you are watching, and you will find many more Reels related to them.

Q: How can I view Reels on Instagram?

A: You can view your previous Reels by going to your profile and tapping on the Reels tab. All your Reels will be stored there.

Q: Can Instagram Reels only be 15 seconds?

A: Yes, Instagram Reels are only 15 seconds. You can make a particular clip shorter or longer, but the maximum limit is 15 seconds only. However, there has been news that recent updates may increase the limit to 30 seconds.

Q: How can I upload Reels on Instagram?

A: After you are satisfied with your Reel, all you have to do is tap on the ">" icon. On the Share page, you have the choose a cover and write a caption before sharing it. You can share the reels on the Explore page and your Reels tab as well as your Feed. Switch the toggle off if you don’t want to share it with your Feed. Tap Share to upload the Reel. You can also save it as a draft if you do not wish to upload it immediately.

Final Thoughts

Instagram Reels are a fun and exciting new feature. It will indeed prove to be a massive success for Facebook as brands and content creators make and create Reels to promote and sell their stuff. But aside from that, it is an excellent addition to your Insta life! You can enjoy it with your friends or by yourself and use different effects and audios to make aesthetically pleasing clips! Happy Reeling!

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Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.