Best Time to Post on TikTok in 2024

As of 2024, TikTok boasts over 1 billion monthly active users globally. However, simply being on the platform isn't enough — research shows that posting at the right time can increase engagement by up to 60%. To truly maximize your reach, it's essential to target peak activity hours when users are most active and engaged.

But when is the best time to post on TikTok? Which days and hours increase your chances of landing on the 'For You' page?

This article covers the best times to post on TikTok based on research and shares strategies to determine the optimal posting schedule for your content.

Part 1: Best Times to Post on TikTok [Based on Research]

TikTok's algorithm is unique, offering great viral potential for creators who post consistently at peak times. Research shows weekdays outperform weekends, with Wednesdays and Thursdays being the best days to post. Engagement peaks between 3 p.m. and 6 p.m.

Detailed Breakdown of Days

Here's a breakdown of TikTok's best times by day and the probable reasons for high engagement during those times:

Why Do These Times Work?⏰

• Mondays: Early morning activity is common as users check TikTok before heading to school or work. Then, the engagement spikes during lunch breaks after school hours also bring a little surge.
• Tuesdays: The engagement is high between 4 a.m. to 10 a.m. That's likely because some young creators post their content before school. Another peak is during the lunch breaks.
• Wednesdays: Since TikTok's major audience is teenagers, preschool browsing at 7 a.m. surges. Then, we see a spike in the late afternoon, around 4 p.m.
• Thursdays: Thursdays are equally popular as Wednesdays. The best times to post are similar – early morning and late afternoon.
• Fridays: On Fridays, most users are active after 11 a.m. Engagement peaks in the evening from 6 p.m. to 9 p.m., as most people spend time at leisure considering the weekends.
• Weekends: On Saturdays, people are often busy during the day, so engagement generally increases around 5 p.m., when they finish personal errands and turn to TikTok for entertainment. Sundays are considered one of the worst days for posting. Most of the families have outdoor plans so we only engage during early hours of the day.

Detailed Breakdown of Countries

Here's a breakdown of TikTok's best times by countries and the probable reasons for high engagement during those times:

Why Do These Times Work?⏰

• United States: Most U.S. users are active during the evening after work or school, making this the prime time for engagement when users are relaxing and browsing TikTok.
• United Kingdom: Users in the UK are most active after work, during the evening unwind period, making 6 PM the ideal time for posting.
• India: Indian users tend to be highly active in the late evening after dinner, with 9 PM being the prime time for maximum engagement.
• Australia: Australian users are most engaged in the late evening, especially between 8 PM and 10 PM, when they are winding down after the day.
• Canada: Canadian users are typically active after work, with 7 PM being the optimal time to reach users before they go to bed.
• Germany: In Germany, users are most active between 6 PM and 7 PM, as this is when people check TikTok after finishing work or school.
• Brazil: Brazilian users are highly active in the late evening, with 7 PM being a peak time for engagement as they relax after dinner.

Part 2: Best Strategies To Identify the Best TikTok Posting Times?

Research studies do help figuring out the best TikTok post times, but it's also important to do your homework before blindly following the trend.

TikTok Analytics and Insights

If you're an existing content creator on TikTok, start your personal research with TikTok Studio. It displays a lot of info on your videos and audience – the watch time of each video, the targeted users, their age group, and demographics.

Source from Buffer

There's also a tab called 'Most Active Times,' which shows when most of your followers are active. Experiment by posting during these active times and then note down the outreach.

Match Posting with Target Audience Schedule

The analytics give you an idea of your audience, so you need to plan your content around when the viewers are active. For example, if your target audience is teenagers, they're likely to be more active during the evenings after college hours.

Analyze Your Competitors

There must be many creators who target the same niche as you. Pick a few successful ones and note down their posting patterns. When do they post? How frequently?

Bonus: How to Create and Schedule TikTok Videos

The best times to post on TikTok vary vary throughout the week, with some days favoring morning activity and others seeing more engagement in the evening. Manually posting at these optimal times can be challenging, especially when you're busy. But consistency is key to going viral. The Solution? You can just access its offcial platform.

Step 1: Access TikTok Creator Studio

Go to TikTok Creator Studio and upload your video.

Step 2: Fill in Details

Fill in all the necessary information for your post (caption, hashtags, etc.). Click "Schedule", then set the time and date you want your video to go live.

Step 3: Confirm and Schedule

Your video will be posted automatically at the selected time.

Conclusion

The content creation space is becoming saturated, with more users joining the trend. In this competitive market, standing out requires quality research and posting consistently during peak times. AI-powered tools like Wondershare Filmora can help you create engaging short videos and schedule your TikTok at the best times.

Unlock More Social Media Secrets! 🚀 Want to take your content creation to the next level? Explore our expert guides on scheduling YouTube videos, YouTube viral tactics, and how to convert social media traffic into real growth. Maximize your reach and boost engagement across all platforms!.