A Comprehensive Review of Hailou AI

One of the best options for AI video generation in the market these days is Hailou AI. You’re probably wondering whether you should commit to the tool or not. Well, as early as now, you’d be glad to know it is a worthy investment. However, if you want a detailed look into the pros, cons, ups, and downs of Hailou AI, then it would be good to read through.

Hailuo AI is an AI video-generation platform owned by the Chinese tech company MiniMax. With many AI tools to generate videos, it’s definitely living up to its name. The tool’s catch phrase is "Transform Idea to Visual." In fact, it’s the first sentence you’ll see when you open its page.

But does it live up to its catch phrase? This article will provide a comprehensive Hailuo AI review, enabling you to make an informed decision. And, if you’re looking for another tool to consider, one program will be provided for you later.

Part 1. What Is Hailuo AI?

Hailuo AI is a new video generation tool developed by MiniMax, a Chinese artificial intelligence company founded in 2021. The platform gained attention in 2024 by introducing its advanced text-to-video and image-to-video features.

Unlike many AI tools focusing only on writing or image creation, Hailuo AI is built for visual storytelling. Its main users include content creators, marketers, and educators who want to transform ideas into short, cinematic videos without complex editing skills.

At its core, Hailuo AI is designed to generate and edit videos using artificial intelligence. A user can enter a written description or upload an image, and the tool will create a short video clip that is usually five to six seconds long. This makes it especially useful for quick creative projects, advertising snippets, social media content, or educational demonstrations.

The platform also comes with a range of key features:

• Text-to-video: This is the default feature of Hailuo AI. It is a prompt-based service where you type in what you want it to produce, and it will transform your text into a video.
• Image-to-video: Hailuo AI also has an image-to-video feature. You can choose to bring a photo to life with the help of this tool and a little text prompting.
• Director-level camera control: The tool offers settings for camera angles, movements, and perspectives. This gives users more freedom to create cinematic effects than simple clips.
• AI editing: Hailuo AI’s built-in toolset also allows minor editing, which can help you improve your video with text, cropping, and other similar features

Part 2. A Review of Hailuo AI's User Experience and Ease of Access

As you read through this, it’s also recommended that you open up a tab and interact with the website to get an exact feel. After all, they might update the UI. But as of September 2025, here’s the review of Hailuo AI’s basic user experience and ease of access.

Hailuo AI's Homepage and Design Language

At the onset, it’s evident that Hailuo AI is designed to be approachable for new users while offering advanced tools for creators who want more control. The platform opens with a homepage that immediately highlights its primary function. Quick hints like “Panda dances on snowy peak” or “Warrior vs frost dragon” make it easy for first-timers to understand what the tool can do.

The homepage provides access to templates, a gallery of examples, and easy links to explore or subscribe, making it clear where to begin.

From a design perspective, it follows the basic trend these days. It’s clean and modern. The darker interface gives it a cinematic look. Note that you can also change the theme to “Day” mode, or have it follow your computer’s settings by clicking your avatar.

Since the homepage also provides an overview of community projects, it’s easy for new users to understand the tool's capabilities. It also gives a sense that you are not alone as you make your videos here. There is a sense of community that can be welcome for some users.

Hailuo AI's Workspace

Next, look at the actual workspace when you get into Hailuo AI. For example, this is the video generation page. Functions like text-to-video, image-to-video, and subject reference are clearly separated into tabs. Then, on the right side, you have the place where your preview will appear. Overall, it looks clean and fits right in the design language the app uses throughout.

Even technical options like resolution, clip length, and credit costs are displayed clearly at the bottom, so users know exactly what they are working with. Another great thing about this is that you can adjust the size of the input panel in relation to the generation's output panel.

Overall, the ease of access of tools and user experience, on its face, are excellent. Prompting and generating a video is straightforward, as you can easily do it from the homepage, without worrying about the other tools. In any case, you can easily see the different tools available if you want other features.

Part 3. How Much Does Hailuo AI Cost? Is It Worth It?

Next up is arguably the most critical part of Hailuo AI’s review: the pricing. No matter how good a tool is, perspectives may change when a user sees the prices. In some way, the pricing may also affect the perception of the tool's performance.

Hailuo AI offers both free and paid plans. You can check the updated pricing here. They do give out some discounts at times. However, here’s a quick overview as of September 2025.

Whether it is worth buying a subscription depends on your needs as a user. If you need lots of content generation, then Hailuo AI offers a cheaper price plan than other offerings in the market.

In fact, they usually offer discounts, which would be a big help if you want to get your feet wet with the tool. It also provides excellent features that are on par with the industry standard. So it’s definitely worth getting.

Part 4. How To Use Hailuo AI

If you’ve reached this part and haven’t tried out Hailuo AI yet because you’re unsure how to, here’s a quick guide you can follow. This can also help you gauge the ease of use of the tool. This is a sample workflow for generating content within Hailuo AI:

Step 1: In the main text box, type in your prompt. Once done, click Create Video.

Step 2: You will then be brought to the video generation page. Here, you can adjust a few settings:

• Choice of Model: You can choose between Hailuo 01 or 02. It’s recommended to use Hailuo 02 for better-looking videos.
• Timing and Quality: Here, you can adjust the resolution and length of your video.
• Quantity: You can choose the number of videos the AI will produce for more variation. Note that as you add more, it will use up more credits.

Meanwhile, wait for the video to generate on the right-hand panel.

Step 3: Once done, you can recreate (re-generate the video), save, or share it directly to other social media channels.

That’s how you make a video with Hailuo AI. It’s really high quality and looks like it’s been shot with a real camera – if only the panda didn’t dance like that!

Part 5. Tips & Tricks for Mastering Hailuo AI

Getting the best results from Hailuo AI prompts requires more than just afterthought. Clear and specific instructions often produce higher-quality videos, and using the platform’s tools can significantly improve your results. Here are some tips to help:

• Be specific with prompts: Add details about setting, action, and style to get videos closer to your vision.
• Use camera controls: Experiment with angles and movement to give clips a cinematic feel.
• Apply subject reference: Keep the same character or object consistent across multiple generations. You can achieve this by either keeping an image of the character and attaching it for every generation or by creating a standard text prompt.
• Test at lower resolution: Save credits by previewing ideas at 720p, then generate higher quality once satisfied.
• Explore templates and gallery: Learn from community examples and adapt them for your projects.

Part 6. Hailuo Alternative: Wondershare Filmora

If you’re looking for a tool to work with or use as a Hailuo AI alternative, then Wondershare Filmora is for you. The key is to find something that offers more when looking for an alternative. And that is what Wondershare Filmora precisely is. Your traditional, professional-level video editor gives AI video generation features.

This means you don’t have to struggle with the problems of using web-based editors. It’s a standalone app with built-in video, images, and music generation features. It’s an alternative that can give you everything you might need for video content creation.

Filmora stands out because it balances AI automation with manual control. It is designed for creators of all levels, from beginners who want quick edits to professionals who need advanced tools. Compared with Hailuo AI, it is better suited for projects that require longer videos, precise editing, and a wide range of export options.

Some of Filmora’s AI features include:

• Image to Video: Turn static images into engaging video content.
• Veo 3 Support: Access the latest generation model for realistic video creation.
• AI Auto Cut: Automatically trims unwanted footage for smoother storytelling.
• Text to Video: Generate short videos from written prompts.
• AI Captions: Add subtitles automatically, saving time on transcription.
• AI Audio Tools: Improve sound quality, reduce noise, and balance voice levels.

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Conclusion

Hailuo AI is an impressive platform for generating quick, cinematic clips. It works well for creators who need fast results with minimal effort, though it has limits in video length and editing depth. For users who want more flexibility, Wondershare Filmora offers a complete alternative.

Combining AI video generation with professional editing tools makes it better suited for long-form projects and detailed work. For reliability, versatility, and stronger editing capabilities, Filmora is the recommended choice.