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Top 10 AI Copywriting Tools to Boost Your Content Marketing in 2024

Liza Brown
Liza Brown Originally published Apr 12, 23, updated Dec 10, 24

Need help simplifying your content writing process? AI-powered copywriting tools can help save you time, enhance quality, and add personalization while writing content. In this guide, we'll help you choose the best AI copywriter tool to streamline your process and boost your content marketing. Let's dive in and explore the best AI copywriting tools![a]

the best ai for copywriting
In this article
    1. Wondershare Filmora
    2. Rytr
    3. Writesonic
    4. Bertha AI
    5. Jasper AI
    6. SEO Content Machine
    7. Copy AI
    8. Article Forge
    9. Anyword
    10. Copysmith

Part 1. What Is Copywriting and Why It's Essential?

Copywriting is the art of crafting written content that persuades, informs, or engages an audience to take action. It plays a key role in branding and marketing that drives conversions, boosts sales, and builds customer loyalty.

Copywriting comes in many forms. Each type serves a purpose and connects with audiences in different ways. Here are a few types of copywriting:

  • Web copy: Guides visitors through a brand's online presence.
  • Blog posts: Builds authority and attracts organic traffic.
  • Email campaigns: Nurtures leads and long-term relationships.
  • Social media posts: Increases brand visibility and engagement.
  • Product descriptions: Highlights product features and benefits.
  • Ad copy: Captures attention and encourages action.

With the help of AI-powered copywriting tools, now copywriters can meet demands for high-quality and efficient content.

Part 2. Top 10 AI Copywriting Tools You Should Try

Choosing the right copywriting tool can make a huge difference in your productivity and content quality. As AI continues to reshape the world of copywriting, several tools can help streamline the writing process. Below are some of the best AI copywriting tools you should try.

1. Wondershare Filmora

Wondershare Filmora is primarily known as a video editing tool. It has many AI built-in tools within the software, including an AI copywriting feature. Filmora's AI copywriting tool allows you to create writing content alongside editing your video projects. It helps simplify the process of creating scripts and subtitles.

filmora the best ai copywriting tool
Pros
  • Seamless integration with video editing: You can edit video and create AI-generated copy in one platform.
  • You can create script, title, and description generation for your video content.
  • AI helps generate engaging and optimized video titles and descriptions for YouTube SEO.
  • You can access Filmora's Copywriting AI in the free version, but there will be watermarks on the exported videos.
Cons
  • Less versatile for non-video-based copywriting needs.
  • Some users who aren't familiar with video editing may need time to understand how to use the software.
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How to Use AI Copywriting in Wondershare Filmora

Follow the steps below to use the AI copywriting tool in Filmora:

Step 1. Launch Filmora and Access the AI Copywriting Feature

Open Wondershare Filmora and go to the Toolbox section in the left panel. Select the AI Copywriting option to open the tool in a new window.

open filmora and access ai copywriting

Step 2. Create Content with AI Copywriting

In the pop-up window, select your Content Type, enter your Video Topic, and choose the desired Output Language. If needed, enable the Advanced Options for more results. Once you're ready, click Generate to create the text.

create content with ai copywriting

Step 3. Edit Your Video

After generating the script, you can use it for your content. Or, you can create a video using Filmora's Text-to-Video feature. To start editing a new video, go to Create Project > click New Project. This action will open the Filmora editing interface where you can add effects, elements, and more to your video.

open filmora and start a new project
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Step 4. Access the AI Copywriting Tool within the Video Editing Interface

If you need to access the AI copywriting tool while working on your project, double-click any text element in the timeline. A customization panel will appear. From the Title > Basic tab, click the AI Icon in the top-right corner to launch the AI Copywriting tool.

access the ai copywriting tool

Once your video is fully edited, click the Export button. This opens the export window where you can finalize the file for saving.

export the final video

2. Rytr

Rytr is a highly intuitive AI writing assistant that generates compelling content across multiple formats. These formats include blogs, social media posts, emails, and more. With its focus on simplicity and speed, Rytr helps you create engaging copy quickly. You can use it to write starting from scratch or use it as assistance to refine existing content.

rytr ai copywriter tool
Pros
  • It generates three different text variations of copy to choose from.
  • It has a built-in plagiarism checker to ensure your content is original.
  • It offers tools to optimize content for search engines.
  • This AI copywriter free plan allows you to generate up to 10,000 characters per month.
Cons
  • Limited for long-form content, it's better suited for short content.
  • It can only do basic keyword research.
  • It lacks advanced features, many competitors offer more in-depth functionality.

3. Writesonic

Writesonic is an AI writing platform built to assist with everything from blog posts to ads and website copy. Its AI model generates SEO-friendly content quickly, making it ideal to scale your content production efficiently.

writesonic ai for copywriting
Pros
  • It can generate SEO-optimized content, which is great for blog posts and social media captions.
  • It has a variety of content formats. It supports blog posts, whitepapers, and reports with live data.
  • It offers competitive pricing plans with various features, including a free trial.
Cons
  • It lacks advanced customization for detailed content creation.
  • Some users report occasional repetition in generated content.
  • More creative flexibility is needed for unique branding or voice requirements.

4. Bertha AI

Bertha AI is an AI-powered writing assistant designed specifically for WordPress users. It helps content creators generate high-quality, SEO-friendly copy directly within WordPress. It is ideal for blog posts, landing pages, product descriptions, and more. Bertha AI can help users streamline their content creation workflow without leaving the WordPress environment.

bertha ai copywriter for free
Pros
  • Works directly within the WordPress editor, simplifying the content creation process.
  • Helps generate copy that is SEO-optimized.
  • It allows users to adjust the content to their desired tone and style.
  • Provides useful suggestions to help overcome writer's block.
  • You can use the free plan AI copywriting within WordPress, but have limited access to advanced features.
Cons
  • It doesn't integrate well with non-WordPress platforms.
  • Less effective for producing long-form or complex content.
  • Users may need time to fully grasp the tool's features.
  • Users report some redundancy in the generated text.

5. Jasper AI

Jasper AI is an advanced AI writing assistant that you can use as a copywriting tool. It is designed to help content creators produce high-quality, engaging, and SEO-friendly content. It supports a wide range of writing needs, including blog posts, ads, emails, and more.

jasper copywriting ai tools
Pros
  • It can generate versatile content, which works for blogs, ads, social media posts, and more.
  • It can produce high-quality and SEO-optimized content.
  • It allows you to customize the tone and style of your content.
Cons
  • It might be expensive for some users.
  • It may take time to master all the features.
  • Some generated content may require editing to improve accuracy and coherence.

6. SEO Content Machine

SEO Content Machine is a copywriting tool that can help produce SEO-optimized content for blogs, websites, and other platforms. It automates the content creation process by generating articles, blog posts, and product descriptions that are rich in keywords.

seo content machine ai copywriting tool
Pros
  • It can save time by generating bulk articles quickly.
  • It supports multi-language, which is useful for global content.
  • It provides customizable templates that you can use to create personalized articles.
Cons
  • AI-generated content may require significant editing.
  • It can be challenging for beginners to navigate.
  • No built-in plagiarism checker

7. Copy AI

Copy AI is an AI-powered writing assistant that helps users generate high-quality copy for various purposes. It includes social media posts, blogs, ads, emails, and more. It allows users to create content by selecting templates and adjusting tone and style.

copy ai copywriting tools
Pros
  • It supports a wide range of content types, such as blog posts, ads, and emails.
  • Excellent for overcoming writer's block and producing multiple content variations fast.
  • Offers different tone adjustments and templates tailored to your specific content needs.
Cons
  • Sometimes, it provides off-topic or unrelated content that needs manual revision.
  • Performs better for short-form content, but struggles with generating long-form articles.
  • The generated text can be formulaic and might need significant editing for uniqueness.

8. Article Forge

Article Forge is an AI copywriter tool that can auto-generate SEO-optimized articles. By leveraging deep learning models, it produces high-quality long-form content on any topic in minutes. It's ideal for anyone who needs consistent content for websites and blogs. This tool can help streamline the content production process with minimal effort.

article forage ai copywriter tool
Pros
  • It can generate articles that rank well on search engines.
  • It can produce articles fast, saving you time.
  • Ensures that the content is optimized for target keywords.
Cons
  • Some articles might lack depth and need refinement.
  • May produce information that isn't entirely accurate, requiring fact-checking.
  • Sometimes it generates unrelated content to the topic.

9. Anyword

Anyword is an AI copywriting tool designed to create high-converting copy for various platforms. It uses machine learning to tailor messages to specific audience segments. It also provides predictive performance scores that estimate how well the generated content will resonate with the target audience.

anyword ai copywriter tool
Pros
  • It provides predictive performance scores that help you gauge how well the copy will perform.
  • Anyword supports many languages, suitable for international marketing strategies.
  • Provides templates and tools to tailor content for various platforms.
  • It allows team members to work together efficiently on marketing projects.
Cons
  • The higher-tier plans may be too costly for smaller teams or individuals.
  • Some users find that while the content is good, it can still need manual adjustments.

10. Copysmith

Copysmith is one of the copywriting AI tools designed to create high-quality, SEO-optimized written content quickly. With its user-friendly interface, Copysmith helps streamline the content creation process. It enables teams to generate engaging copy that resonates with their target audience while saving time.

copysmith ai copywriter tool
Pros
  • It offers a wide variety of templates for different content types. This tool makes it easier to generate specialized copies.
  • It has collaboration features, It allows multiple users to collaborate on content creation, making it suitable for teams.
Cons
  • The AI-generated content can sometimes feel repetitive and lacks the creative flair of human writing.
  • Although the tool is efficient, the quality of the output may require frequent editing to meet high standards.
  • Not ideal for complex writing tasks.

Conclusion

AI copywriting tools are revolutionizing the way content is created. They allow you to generate high-quality, engaging content easier, whether it's for blogs, social media posts, or video scripts. They help speed up writing and ensure your content is optimized for SEO.

You can use the best AI copywriting tools mentioned in this article to speed up the writing process. Or, you can use them to ensure your content is optimized for SEO. There are many tools you can choose, but choosing the right one for your needs is essential.

For video creators, Wondershare Filmora is especially useful. It allows you to generate copy directly within the editing process, streamlining both tasks. Choosing the right tool is essential for improving your workflow. Ready to boost your content creation? Explore these AI copywriting tools today and find the perfect fit for your needs!

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Liza Brown
Liza Brown Dec 10, 24
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