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Maximizing Your Earnings: How to Monetize Facebook Videos Successfully

Liza Brown
Liza Brown Originally published Oct 30, 23, updated Mar 27, 24

Small businesses and creators use Facebook to advertise products and reach a wider audience. As one of the earliest social media channels, Facebook is a fantastic place to earn money. You can also enjoy greater exposure and valuable partnerships by monetizing your Facebook page. You can achieve larger business goals to see a return on your marketing activities.

Earning money from Facebook videos is a simple and easy way to create passive income. So, this article will give you details about the steps for Facebook video monetization. You will understand the process and can make money on Facebook videos.

In this article
  1. Part 1. What qualifications do you need to monetize your Facebook page?
  2. Part 2. The potential of Facebook as an Income Source
  3. Part 3. Proven Ways to Earn Money from Facebook Videos
  4. Part 4. Wondershare Filmora: Elevating Your Videos and Images for Facebook Monetization
  5. Conclusion
Facebook Monetization Editor
Wondershare Filmora has an arsenal of features that you can use to create captivating content for Facebook monetization.
Wondershare Filmora 12

Part 1. What qualifications do you need to monetize your Facebook page?

Rules and Requirements for Facebook Video Monetization

If you want to monetize your Facebook page, you need to check your eligibility for various programs. Decide on your business goal and determine your Facebook monetization strategy.

It is easy to verify eligibility with Facebook. Click on the Monetization tab in the Creator Studio. Click Apply if you already have a Facebook page. You can check your eligibility for monetization using the Monetization Eligibility Checker. The colors show whether you're eligible, or there are any issues, and whether you're not.

Facebook's Monetization Eligibility Standards include at their most basic level, the following:

  • A professional (business) Facebook profile or page that's been active for at least 30 days is preferred.
  • Become a paid live event participant by getting 10,000 followers or more.
  • Follow community standards, monetization policies, and other terms of service (TOS).
  • Earn money with Facebook and follow Apple and Google in-app buy policies.

You should stay updated about Facebook monetization rules and requirements. It’s possible that these requirements can change with time.

requirements for facebook monetization

The Best Ways to Optimize Your Facebook Page

For monetization approval, Facebook pages have to be optimized to meet qualifications.  To do this, you can;

  • You can attract more followers by posting original, engaging content on a regular basis.
  • Make sure you follow Facebook's content policies and community standards.
  • Build an active community by responding promptly to comments and messages.
  • Captivate your audience with captivating images and thumbnails.
  • Boost visibility and engagement by partnering with similar creators and brands.
  • Maintain quality and consistency to build a loyal audience.
tips to optimize facebook page

Part 2. The potential of Facebook as an Income Source

Facebook reports that content creators make between $1,000 and $10,000 per month. Facebook Reels, Live, and fan subscriptions are some avenues. You can make a monthly income from Facebook by generating long-form video content and even paid online events. It's possible to earn thousands if you produce content regularly.

There are lots of fun virtual gifts your viewers can attach to the virtual stars they send you. Each star you receive from Facebook is worth $0.01.

Pay-per-view structure and Facebook payment structure

Ad impressions, video views, and engagement are all factors that determine Facebook's payment structure. Here's a rough calculation of how much Facebook pays per 1,000 views:

Your earnings = (Ad CPM x ad views)/1,000

Ad CPM means 'cost per thousand.' This is your Facebook ad cost per 1,000 impressions, based on the content you create, the audience, etc.  If you had 10,000 views and the CPM was $4, you would net $40. By building up a bank of these types of videos, people can earn money on Facebook.

Facebook followers and views required to earn money

According to Meta, you need 10,000 followers to monetize your Facebook page. Your videos will then be able to run Facebook ads. Getting a large number of followers isn't as challenging as technical requirements like eligibility.

Sharing your page with your friends is one way. To get your posts shared, curate content that you and your target audience will enjoy. The key to maintaining a following is regular engagement with your posts once you've built one. Every industry requires frequent engagement to grow a following.

Part 3. Proven Ways to Earn Money from Facebook Videos

The Best Ways to Monetize a Facebook Page

Your Facebook monetization strategy should include videos since they drive more traffic than images. You should use videos on your Facebook page to make money.

1. Access to exclusive content through fan subscriptions

Fan subscriptions with gated content are great ways to monetize Facebook pages. At least 10,000 followers or 250+ returning viewers are required to monetize your Facebook page through subscriptions:

  • Engagements on 50,000 posts
  • Watching time of 180,000 minutes

Your subscription groups should have promotional videos and thank you videos. Your target audience should know what the perks are and be grateful for their support.

fan subscriptions

2. Facebook Ads

To monetize on Facebook, it is essential to use Facebook Ads. By using precision targeting, you are able to present your content, products, and services. The target demographic is the one who is most likely to engage or make a purchase. By doing so, advertising budgets can be used more efficiently and profits can be increased.

facebook ads for facebook monetization

3.  Collabo Manager for Brands

Your brand will be more identifiable if you use this rather than in-stream ads. The more authentic your content is, the better your partnership will be. That's great! In order to get paid for creating content with brands, you must:

  • Get to know Facebook's policies for monetizing partners and branded content.
  • A minimum of 1,000 followers is required.
  • In the last 60 days, you must have had at least 15,000 engagements or 180,000 minutes viewed.

Brand Collabs Manager is accessible once you meet these requirements.

4. Sell your products or services

Using videos on your Facebook page can help you sell more of your products and services. In addition, 54% of consumers want to see videos associated with your products.

Set up Facebook Shopping before you begin creating videos. The first thing you need to do is connect your e-commerce shop to Facebook. With Facebook Shops, you can offer your items to users directly on Facebook.  You can make your Facebook dashboard template seamless, reduce friction, and increase conversions!

5. Stream live and monetize

A Facebook page can also be monetized through live streams. You can use stars to gift to your viewers when you go live, similar to how bits work on Twitch. Once you have those stars, you can exchange them for money. Other than making money, live streaming offers the advantage of repurposing your videos.

6. Make use of affiliate marketing links

Earn commissions by joining affiliate networks or brand programs. An affiliate commission is earned when Facebook users click the link or make a purchase.

Tips and Best Practices to Implement these Strategies

  • Your Facebook page should prioritize video content to boost traffic and engagement.
  • Reach 10,000 followers and meet engagement criteria to monetize your page.
  • For efficient budget management, use Facebook Ads with precision targeting.
  • Meet set criteria when partnering with brands through the Brand Collabs Manager.
  • For seamless shopping, use videos to showcase products and set up Facebook Shopping.
  • Streams can be repurposed and viewers can buy stars.
  • Earn commissions by clicking links and making purchases through affiliate programs.

Part 4. Wondershare Filmora: Elevating Your Videos and Images for Facebook Monetization

Are you ready to shine on Facebook with your content? The versatile video editing software Wondershare Filmora is here to introduce you. Your Facebook posts will be elevated with this app, from thumbnails to full-length videos. Filmora has an arsenal of features that you can use to create captivating content including videos and images. To monetize your efforts, you need a video that stands out and attracts views and likes.

Try Filmora out Free! Click here!

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Features of Wondershare Filmora

In terms of Facebook monetization, Filmora stands out for the following features:

1.  AI Smart Cutout

With Wondershare Filmora, you can easily remove video backgrounds. It allows you to eliminate backgrounds from your videos with remarkable accuracy. Filmora's AI Smart Cutout lets you remove unwanted objects and backgrounds from your clips.

2.  AI Image

A new feature called AI Image is available in Wondershare Filmora. With this feature, you can easily convert text into images in three resolutions. Using these images in your video projects is up to your creativity.

3. AI Copywriting

Wondershare Filmora seamlessly integrates AI Copywriting, powered by the ChatGPT API. This feature allows you to create captivating text for your videos using AI-generated scripts. In addition to scripting, AI copywriting can also be generated during video editing. In addition, it can generate YouTube titles and descriptions using artificial intelligence.

4. AI Portrait

There are over 70 AI portrait and sticker effects available in Wondershare Filmora's AI Portrait feature. Furthermore, your images can be automatically recognized for faces. You can add AR stickers seamlessly to your content to enhance its visual appeal.


To conclude, you can monetize your Facebook videos and page. Passive income can be generated in a straightforward manner. Keep your audience engaged, create engaging content, and maintain consistency. Advertisements, fan subscriptions, and more are all monetization options on Facebook.

Enhance your content and increase Facebook monetization with Wondershare Filmora. It offers AI-powered features to elevate your Facebook videos and images. Using these guidelines and the right tools, you can make your Facebook presence profitable.

Title- A Comprehensive Guide to Monetize Your Facebook Page: Tips and Tricks

Liza Brown
Liza Brown Mar 27, 24
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