In this article
Part 1. Essential Factors To Look into When Selecting Times to Post on Instagram
Before you learn the best time to upload reels on Instagram, here are some factors you must consider when selecting a specific timeframe:
- Identify Time Zones: Start by analyzing the audience's behavior by finding out their active time on the platform. If you have global reach, know the different time zones and try to post at times that cover key regions.
- Figure Out the Best Day: The engagement rate also varies by day; therefore, find the best day to post on Instagram for global reach. Ideally, experts believe that Monday and Friday are the finest days of the week to post for enhanced engagement.
- Consider Engagement Trends and Tools: In addition to days, industries have varying engagement patterns on social media platforms. Thus, to determine which sector you want to target, stay aware of their trends to refine your posting strategy.
- Monitor Competitors'Strategies: Finally, competitors' activity should be monitored to analyze the engagement they receive in their posts. This will help you tailor your targeted industry and time strategy to boost audience reach globally.
Part 2. Reviewing the Best Times to Post Reels on Instagram
Since you know the considerations, the table below clearly visualizes the Instagram reel upload time. While reviewing, you will find the foremost times according to the days of the week and the industry:
| Days | Time |
| Monday | 6 AM and 10 PM |
| Tuesday | 3 AM, 4 AM, and 9 AM |
| Wednesday | 7 AM and 9 AM |
| Thursday | 12 AM, 9 AM, and 7 PM |
| Friday | 5 AM, 2 PM, and 4 PM |
| Saturday | 12 Noon, 7 PM, and 8 PM |
| Sunday | 8 AM, 11 AM, and 4 PM |
Instead of specific days, you can also look into finding the best time according to the industry. Provided below are the timeframes essential according to top industrial sectors:
| Industry | Time |
| Construction and Manufacturing | 6 AM – 9 AM on Saturdays
5 AM – 8 AM on Thursdays 9 AM on Sundays |
| Hospitality and Tourism | 7 PM – 10 PM on Sundays |
| Education | 11 AM – 1 PM on Saturdays |
| Financial Services | 7 AM – 11 AM on Tuesdays and Wednesdays
5 AM – 1 PM on Fridays |
| Marketing Agencies | 7 AM on Sundays and Thursdays
12 Noon – 3 PM on Tuesdays and Thursdays |
| Media and Entertainment | 9 AM on Wednesdays |
| Technology | 9 AM on Sundays and Mondays
10 PM on Thursdays |
Hence, based on the above-mentioned tables, Monday and Friday from 6 AM to 4 PM are the best times to post Instagram reels. Regarding industries, the media and entertainment industry is setting the trend; thus, the ideal time for posting is 9 AM on Wednesdays. Further, you can explore the details to determine which time suits you best according to your posting strategy.
Part 3. The Tools You're Going to Need for Scheduling Posts on Instagram
Recently, Instagram has introduced the Schedule option that allows you to schedule posts in advance directly from the platform. This feature is still relatively new, which is still better to use some of the apps or computer software that remind you to share a post at a certain time.
1. Agorapulse
Publishing posts on Instagram can be time-consuming, which is why a software like Agorapulse can help you organize your publishing schedule and reduce the amount of time you need to share a post on your Instagram account. There are several pricing plans available, while the Agorapulse app can be downloaded for free from the Google Play store.
2. Schedugram
This application posts your photo and videos to Instagram automatically. To make things even better Schedugram converts your content to the right size and format for Instagram. All you have to do is upload the images and videos and choose the best visual solution for your Instagram posts. This service is available for only $20 per month for one Instagram account, and the possibilities it provides are nearly limitless.
3. Later
The number of options this tool for scheduling social media posts provides is staggering. Later enables you to schedule posts across different social media platforms, such as Twitter, Facebook or Pinterest. Individuals can use Later for free, while large marketing teams can use it for just $49 per month.
Bonus: How to Schedule Your YouTube Videos?
While tools like Agorapulse, Schedugram, and Later help you schedule social media posts, Wondershare Filmora offers a simple way to schedule YouTube videos for automatic publishing. This feature allows you to plan your video releases ahead of time, making video management just as efficient as scheduling your social media content.
Step 1: Import Your Video
Open Filmora, select Smart Short Clips Feature, and import your video. Set the video language, duration, and template.
Step 2: Edit Your Video
Drag the video to the timeline and make necessary edits. Use Filmora's AI Features to enhance your video.
Step 3: Link Your YouTube Account
Click Export, go to the Social Media tab, select YouTube, and sign in to your account.
Step 4: Set Upload Details
Fill in the Title, Description, and Tags. Optionally, use AI to generate an optimized description.
Step 5: Schedule Your Video
Turn on the Schedule toggle, choose your upload time, and click Export. Your video is now scheduled for upload.
Conclusion
In summary, learning the best time to post Instagram reels is necessary to set the posting strategy according to the audience and region. Therefore, the guide explains suitable times, industries, and days to post on Instagram. While reviewing the article, you've explored how Filmora AI Video Editor can assist you in editing and scheduling reels on Instagram, letting you focus on other tasks.
