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Top Tricks to Boost Your TikTok Visibility

Dolunay Özeren

TikTok has become a sensation in the last few years. This platform offers creators a unique opportunity to showcase their talents. This guide provides practical strategies to help you develop compelling content. It will resonate with your audience, drive interactions, and expand your reach.

Key Steps of This Video Tutorial To Follow

00:20 Encourage User Engagement

User engagement plays a crucial role in boosting TikTok's visibility. The algorithm favors content that receives a high level of interaction. It can be in the form of likes, comments, shares, and longer watch times. Thus, you should suggest viewers share their views in the comments. If they like similar content, ask them to like the post. Also, if they might need something afterward, ask them to save it for future reference.

00:49 Optimize Video SEO

TikTok uses tags, captions, and trends. It helps the platform discover and suggest content to users. Thus, you must use them to ensure your content is discoverable. You can use relevant hashtags and cool captions and hop onto trending sounds. Suppose you create a video about video lighting for content creators. Then, you can use hashtags like #videolighting, #videolightingtips, and #lightingforcreators.

01:35 Configure Account Settings

Your account settings can influence the content TikTok shows to your audience. The language option should be in the settings and privacy section. Ensure the language is set correctly, as it can impact the visibility of your content.

02:04 Enhance Video Quality

The quality of your video is crucial. It can keep viewers engaged for longer. It is critical for the TikTok algorithm. Thus, you should focus on good lighting, clear audio, and high resolution. Use tools like Filmora to improve video quality, audio clarity, and resolution.

improving video quality in filmora
03:18 Adding Contrast and Sharpness

You can further refine the video's visual appeal. Add contrast and sharpness filters to the clip. These filters are in the "Basic" section under "Filters." After adding them to the video, you can adjust the opacity levels. Protect skin tones if the video includes people, ensuring a natural-looking result.

adding effects in filmora
03:33 Improving Audio Clarity

In this step, you focus on enhancing the audio quality of your video. You can enable the "Normal De-noise" option under the "Sound" tab in the "Voice" section. Increase its intensity to 100%. It helps reduce background noise and improve audio clarity. Alternatively, the "Auto Normalization" feature can automatically optimize the audio.

improving audio in filmora
04:20 Export to TikTok

When you're ready to export your video, you can select TikTok as the target platform. It will ensure the video settings are optimized for sharing on the TikTok platform. You can adjust the bitrate to 10,000 and set the desired resolution for your video. Once the settings are configured, you can export the video with the optimized settings.

import to tiktok directly
05:35 Leverage Trending Sounds and Hooks

TikTok thrives on trending sounds and hooks. You can explore the TikTok Creative Center or search for trending songs and hashtags on the app. Add these trends into your content, but include your unique twist or personal touch to stand out.

06:35 Encourage User-Generated Content

User-generated content (UGC) can help build a community and expand your reach. You should cheer your audience to create content related to your brand or theme. You can create challenges, ask for reactions, or start a hashtag trend. If someone makes a video related to your content, it acts as a recommendation to their followers.

07:50 Optimize Posting Times

Posting your TikTok content at the right time can make a significant difference. You can use insights and analytics tools to identify your audience's active hours. Post your videos an hour before that peak activity time to increase visibility.

08:48 Engage Your Audience

First impressions are crucial on TikTok. You should start your videos with something fascinating, unique, or a compelling question. Engage your audience with call-to-actions or questions. Ensure you respond to comments and engage with other creators. It will help you build a community around your content.

11:00 Try New Things and Analyze Their Results

TikTok is the best platform for creative people. So, you should try different video styles, formats, and content types. As you do this, monitor your TikTok analytics, paying particular attention to watch time. Use the insights to identify what resonates with your audience.

11:40 Stay Updated with Changes

TikTok constantly updates new features and algorithms. Thus, you should follow TikTok's official accounts for these updates and tips. Be responsive to these changes, as adapting to them will help your content perform better.


Try these methods to produce TikTok videos that engage viewers. Ensure you consistently deliver content that aligns with your audience's interests. Post new videos frequently, at least several times per week. Popular sounds, music, effects, and trends can drive views. Filmora will help you stay up-to-date in this regard. This editing software has various effects, and AI features to improve your content.

Filmora Creative Assets, the in-built stock in Filmora, offers a vast collection of resources such as video effects, overlays, music, and sound effects. Download Filmora to try the effect and find more creativity possibilities.

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