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If you're trying to grow a real business on YouTube, it's not just about posting cool videos anymore. Today's creators think bigger by building a brand, growing an audience, and making money from their content. That's where something called a YouTube multi-channel network comes into play.
You might have heard names like BBTV or Studio71. These are examples of an MCN for YouTube, which helps creators with support, tools, and brand deals. However, not every YouTube MCN is the same. In this guide, we'll break down what MCNs do, why they matter in 2025, which ones are the best, and how to create your network.
In this article
Part 1. What's a YouTube Multi-Channel Network and Should You Join One?
Now that we've talked about how building a real business on YouTube takes more than just posting videos, let's explore one of the tools many creators use to grow and succeed: the YouTube Multi-Channel Network, or MCN.
You can think of an MCN as something like a record label but for YouTubers. It's a group or organization that works with multiple creators to help them manage, grow, and earn more from their channels. These networks offer different types of support that can take a lot of pressure off your shoulders, especially if you're serious about turning your content into a career.
What Do MCNs Offer?
MCNs provide a variety of services that can be helpful depending on where you are in your creator journey. Here are some of the most common benefits:
Ad revenue boosting (sometimes): Some MCNs claim they can help you earn more through ads by optimizing your content or giving you access to better ad rates. This can be helpful, but results vary from one network to another.
Content protection and copyright support: If you've ever dealt with copyright strikes or content theft, you know how frustrating it can be. MCNs often provide tools and legal support to help protect your videos and resolve claims more easily.
Sponsorships and brand deals: Many MCNs have strong relationships with advertisers and can connect you with paid brand deals. This is useful if you're unsure how to reach out to sponsors.
Editing resources or access to studios: Some networks give creators access to editing tools, professional templates, or even production spaces. This can help improve the quality of your videos without the need to invest in expensive equipment right away.
Cross-promotion and exposure within the network: Being part of an MCN often means your channel may be promoted alongside other channels in the network. This can open up opportunities for collaborations and help you get recognized by a wider audience.
Things to Keep in Mind‼️
Despite the clear benefits, joining an MCN isn't always the right move for every creator. Most networks take a percentage of your earnings; in some cases, the share could be quite large. Not all networks are upfront about what they offer in return, and some creators end up feeling trapped in contracts that don't deliver what was promised.
That's why it's important to do your research before joining. Ask questions, read the fine print, and ensure the network supports your goals.
Part 2. Multi-Channel Network YouTube List: Top Picks for Every Type of Creator
After knowing what an MCN for YouTube is and understanding how these networks support creators, the next step is finding one that fits your niche and goals.
Some MCNs focus on specific types of content, while others offer broader services across different categories. To help you make the right choice, here's a breakdown of the top MCNs for YouTube in 2025, arranged by content type.
For Gaming Channels
If your content is all about gameplay, live streaming, or gaming commentary, you'll want an MCN that understands the fast-paced gaming world.
Curse (Union for Gamers): Curse is popular among gamers because it's transparent and offers a fair revenue share. There are no long-term contracts, and helpful tools like in-depth analytics and copyright protection. It's great if you want support without losing control of your channel.
Fullscreen (for gaming and lifestyle): Fullscreen supports both gaming and lifestyle creators. It offers sponsorship opportunities, monetization tips, and production help. If you're a gamer who also creates vlogs or personal content, this could be a good fit.
For Beauty and Lifestyle
If your channel focuses on makeup, fashion, health, or lifestyle topics, you'll want a network that knows how to promote visual content and connect you with brands.
StyleHaul: StyleHaul has worked with many beauty and fashion influencers. They're known for helping creators land brand deals and grow on multiple platforms. It's a solid option if you want to help turn your style into a business.
BBTV (BroadbandTV): BBTV is one of the biggest MCNs and supports creators in many categories, including beauty and lifestyle. They offer tools for monetization, brand deals, and content protection. It's ideal if you want to grow quickly and work with big sponsors.
For Music or Cover Artists
Collab (for musicians and digital creators): Collab supports digital musicians and helps with music rights, channel growth, and discovery. It's a fit for indie artists, cover creators, or anyone who blends music and video.
The Orchard (music-focused network): Powered by Sony Music, The Orchard offers music distribution, rights management, and monetization tools. It's a strong pick if you're more established and want to reach a wider audience beyond YouTube.
For Filmmakers, Animators, and Reviewers
If you create short films, animations, or detailed reviews, you'll want an MCN that values creativity and storytelling.
Channel Frederator: This network is perfect for animators and indie creators. They provide support, exposure, and a strong creator community. If you're into animation or unique storytelling, it's a great place to be.
Studio71: Studio71 works with all types of creators, especially those who produce high-quality videos like film reviews or scripted content. They help with branded content, sponsorships, and audience growth.
Each of these MCNs for YouTube has its strengths. The right one for you depends on your content type, your goals, and how much creative freedom you want to keep.
Part 3. How to Create a Multi-Channel Network on YouTube
As you've seen what MCNs for YouTube can offer and which ones stand out the most, you might be thinking about starting your own MCN. While it's not something you can build overnight, it can be done with the right steps, tools, and strategies.
If your goal is to support other creators, grow multiple channels, and build a business around content, here's how to start creating your YouTube Multi Channel Network:
Know the Requirements:
YouTube doesn't allow just anyone to start an MCN. You need to have:
- Experience managing or owning content
- A team to help run the network
- Legal and payment systems are in place
- A plan to support multiple channels
Build Your Network
Find creators who match your vision or niche. Focus on helping them grow. Offer things like editing help, monetization advice, or promotion. As you build trust and results, your network will grow naturally.
Use CMS (Content Management System)
YouTube gives MCNs access to a specialized tool called CMS. It lets you manage many channels, track performance, and protect content. Only approved MCNs can use it, so focus on building your network first before applying for access.
Legal, Payment, and Transparency:
Running an MCN means running a real business. Make sure you:
- Use clear and fair contracts
- Share revenue properly
- Pay creators on time
- Be honest and transparent about all terms
Give real support:
To stand out, offer things that truly help creators, like:
- Finding brand deals
- Editing or design services
- Strategy tips
- Collaboration and growth opportunities
Boost Your YouTube Journey with Filmora: Easy Video Editing Without the Headache
Building an MCN for YouTube or joining one can support your growth. However, more important than being part of a network is this: creating entertaining and high-quality videos. At the end of the day, engaging content is the heart of YouTube. It's what attracts viewers, builds trust, and keeps people coming back to your channel.
Wondershare Filmora is here for those who are starting out or already managing multiple channels. Filmora gives you powerful tools to create YouTube-ready videos without pressure.
- Superb video stabilization with low distortion.
- Vast video/audio effects and creative assets.
- Powerful AI for effortless content creation.
- Intuitive, professional yet beginner-friendly.
- Works on Mac, Windows, iOS, and Android.
1. Instant Video Creation
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Filmora makes video editing faster and easier with its built-in AI tools:
AI Idea to Video – Just type your idea and let Filmora turn it into a full video.
AI Audio to Video – Upload your voice or music, and it will generate matching visuals.
AI Image to Video – Use your photos to quickly animate your photo and turn it into a dynamic video.
2. Eye-Catching Thumbnail
With the AI Thumbnail Creator, you can design bold and clickable thumbnails in seconds. A great thumbnail can make a big difference in how people choose to watch your video.
3. YouTube Friendly
Filmora includes ready-to-use templates made just for YouTube creators, like intro and outro templates to brand your videos, and content-specific templates for vlogs, tutorials, reviews, and more.
4. Post Videos with Schedule
Filmora's built-in Social Content Planner lets you automatically post your videos across platforms, including YouTube. This helps you stay consistent and save time managing your uploads.
And many more!
Conclusion
We've explored what an MCN for YouTube is, why creators join them, which networks are best for different types of content, and how you can even build your own if you're ready. But in the end, it still comes down to making videos that people enjoy watching. That's why having the right editing tool is so important. For this, Wondershare Filmora can help you create high-quality content without making the process complicated. With smart AI features, customizable templates, and tools designed for YouTube creators, it saves you time and helps your videos stand out.
If you're serious about growing your channel and connecting with your audience, Filmora is a great choice to support your journey.
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