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Tips for YouTube Thumbnails, Sizes, and Aspect Ratios

Liza Brown
Liza Brown Originally published Aug 08, 24, updated Dec 05, 24

Everyone knows YouTube. It’s one of the most popular video streaming platforms these days. Approximately 122 million people watch YouTube daily, with around 4.95 billion monthly users. That’s about half of the world’s population. Thus, it’s one of the best ways to have a video go viral or build your brand. Of course, a big part of YouTube is thumbnails.

Thumbnails serve as a way to attract viewers into watching a video without actually watching it. This is why you’ll see that the largest content creators utilize beautiful thumbnails. If you want to learn their techniques and gain more insight into creating YouTube thumbnails, this article is for you. This will teach you how to make the right thumbnail with the correct technical requirements, including aspect ratios.

wondershare filmora thumbnails
In this article
    1. Using Contrasting Colors
    2. Including Readable Text
    3. Showing Emotion or Action
    4. Maintaining Brand Consistency
    5. Highlighting the Main Subject
    6. Noting Trends
    1. Aspect Ratio: 16:9 (1280x720 pixels)
    2. Image Format
    3. File Size
    4. Color Profile
    5. Image Quality
    6. Community Guidelines
    7. Tips for Meeting Technical Requirements
    1. How To Create a YouTube Thumbnail With Wondershare Filmora

Part 1.Guide To Making a Great YouTube Thumbnail

YouTube thumbnails are like book covers for your videos. They’re the first thing viewers see and can make or break your video’s success. This guide will help you create eye-catching thumbnails that attract more clicks and views.

What are thumbnails supposed to do? They should grab attention, hint about the video’s content, and make people want to click. Over time, YouTube creators have discovered some tried-and-tested ways to make good thumbnails. Let’s look at these industry standards and creative tips.

Using Contrasting Colors

Bright, contrasting colors catch the eye. Use color combinations that stand out, like yellow and purple or red and green. This makes your thumbnail pop in a sea of other videos.

Including Readable Text

Add a short, clear title or phrase to your thumbnail. Use big, bold fonts that are easy to read, even on small screens. Don’t use too many words – keep it simple and direct.

Showing Emotion or Action

People are drawn to faces and movement. Include images of people showing strong emotions or doing exciting actions. For example, look at Mr. Beast’s YouTube thumbnails. They often show people with surprised or excited expressions, which makes viewers curious about what’s happening.

mr beast youtube page

Maintaining Brand Consistency

Use similar colors, fonts, or layouts across all your thumbnails. This helps viewers recognize your videos quickly and builds your channel’s brand.

Highlighting the Main Subject

Make sure the most essential part of your thumbnail is clear and stands out. You can do this by making it bigger or brighter or placing it in the center. Use creative choices like arrows or circles to draw attention to critical elements.

Noting Trends

Keep an eye on what’s popular in your niche. Look at successful channels and see what they’re doing with their YouTube thumbnails. While you shouldn’t copy others, you can learn from current trends and adapt them to your style.

Remember, creating great thumbnails takes practice. Feel free to try new ideas and see what works best for your channel. With time and effort, you’ll develop a style that attracts more viewers and helps your videos stand out on YouTube.

Part 2.Guide To YouTube’s Thumbnail Aspect Ratios and Other Technical Requirements

Creating an eye-catching thumbnail is essential, but meeting YouTube’s technical requirements is equally crucial. These specifications ensure your thumbnail looks good across all devices and platforms. Here are the technical details to help you create great thumbnails that work well within YouTube’s system.

Aspect Ratio: 16:9 (1280x720 pixels)

YouTube recommends using a 16:9 aspect ratio for thumbnails, with a resolution of 1280x720 pixels. This widescreen format matches the video player’s dimensions.

What happens if you don’t follow this aspect ratio? If your image has a different ratio, YouTube will add black bars to the sides or top and bottom to make it fit. This can make your thumbnail look less professional and reduce the usable space for your design.

Image Format

YouTube accepts several image formats, but JPEG, PNG, GIF, and BMP are the most common. JPEG is often the best choice as it offers quality with smaller file sizes.

File Size

Your thumbnail file should be less than 2MB. Larger files may not upload properly or could slow down your video’s loading time.

person editing a video

Color Profile

Use images in the RGB color space. This ensures your colors look as intended across different devices and screens.

Image Quality

Using the highest quality image possible while staying under the 2MB limit. Blurry or pixelated YouTube thumbnails can make your video look unprofessional and may discourage viewers from clicking.

Community Guidelines

YouTube has strict rules about thumbnail content. Make sure your thumbnails follow these guidelines:

  • No explicit content or nudity
  • No hate speech or offensive imagery
  • No misleading content (don’t use images unrelated to your video)
  • No copyrighted material you don’t have permission to use

Breaking these rules can result in your video being removed or your channel being penalized.

Tips for Meeting Technical Requirements

Use YouTube thumbnail makers to set exact dimensions and aspect ratios. Save your image in high quality, then reduce the file size if needed using compression tools. Double-check your thumbnail’s appearance in YouTube Studio before publishing. Create a template that meets all requirements to use for future videos.

By following these technical guidelines, you ensure that your creative efforts in thumbnail design translate well to YouTube’s platform. This attention to detail can help your videos look more professional and attractive to potential viewers.

Part 3. How To Create the Right YouTube Thumbnail With Wondershare Filmora

Creating eye-catching YouTube thumbnails usually involves photo editing apps. However, this process can sometimes lead to issues with aspect ratio if not carefully managed. Fortunately, many video editing applications offer tools to resize aspect ratios, making creating thumbnails that meet YouTube’s requirements easier. One such versatile app is Wondershare Filmora.

Wondershare Filmora is a user-friendly video editing software that caters to beginners and more experienced creators. It offers a range of features, including the ability to become a YouTube thumbnail generator and editor simultaneously. This integration saves time and perfectly ensures your thumbnails match your video’s style and content.

  • Built-in image editor. It allows you to make basic adjustments like brightness, contrast, and saturation directly within the software, eliminating the need for separate photo editing apps.
  • Aspect ratio adjustment tools. Quickly crop and resize your images to fit YouTube’s recommended 16:9 aspect ratio, ensuring your thumbnails look professional across all devices.
  • Text and graphics overlays. Add custom text, shapes, and icons to your thumbnails. This feature helps you create eye-catching titles and highlight key elements of your video.
  • Color correction and filters. Apply preset filters or make manual color adjustments to enhance your thumbnail’s visual appeal and match your video’s mood or style.
  • Export options optimized for YouTube. Save your thumbnails in the correct format, size, and quality for YouTube, streamlining the upload process and maintaining image quality.

How To Create a YouTube Thumbnail With Wondershare Filmora

As you’ve seen, Wondershare Filmora equips you with the right tools to create YouTube thumbnails. Want to make one now yourself? Follow the steps provided below. You will also learn how to change the aspect ratio of your videos here (see Step 5).

Step 1: Install, download, and launch Wondershare Filmora. Log in or sign up with a Wondershare, Facebook, X (formerly Twitter), Apple, or Google account.

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Step 2: Create a New Project from the homepage.

filmora homepage

Step 3: Click Import to add your video files or drag-and-drop media to the timeline.

filmora import video blank timeline

Step 4: Under File, go to Project Settings.

project settings filmora menu

Step 5: Then, choose an Aspect Ratio. This setting will serve as the basis for your YouTube thumbnail’s aspect ratio and your video’s. For YouTube, the 16:9 Aspect Ratio is recommended.

filmora aspect ratios

Step 6: To access the thumbnail editor, click Export.

filmora export button

Step 7: Under Thumbnail, click Edit.

filmora export menu

Step 8: Now, click the Edit button on the appearing page. You can choose an initial thumbnail image From Video or From Local.

filmora thumbnail menu

Step 9: Start editing your thumbnail. You can choose a template from the right-hand panel to apply effects to your image automatically. Then, click Save or Export to Local to use your thumbnail.

filmora thumbnail editor

Step 10: Finally, Export your video.

filmora export page

Conclusion

Creating compelling YouTube thumbnails is crucial for attracting viewers and growing your channel. Remember to use contrasting colors, include readable text, show emotion or action, maintain brand consistency, and stay aware of trends. Always adhere to YouTube’s technical requirements, especially the 16:9 aspect ratio and 1280x720 pixel resolution.

For a seamless workflow, we recommend Wondershare Filmora. This versatile software allows you to edit your videos and create matching thumbnails in one place. Its capabilities as a YouTube thumbnail generator make it a perfect partner for your online ventures.

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Liza Brown
Liza Brown Dec 05, 24
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