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Perfect Guide for Linking Instagram to TikTok

Liza Brown
Liza Brown Originally published Feb 24, 23, updated Mar 27, 24

Social Media Marketing is the go-to marketing choice nowadays due to the boom of platforms across the globe. Instagram and TikTok are the most preferred platforms for marketing purposes due to their massive and diverse audience. TikTok is more popular among teens and young people, while Instagram boasts a more mature following.

If you link Instagram to TikTok, you can tap into both groups of audiences to expand your business or content reach. You can find out how to link Instagram to TikTok and its benefits by sticking with the article.

add instagram featured image
In this article
    1. Instructions to Add Your Instagram Account to TikTok
    2. Guide to Unlink Instagram from TikTok
  1. Bonus Tip: Reposting TikTok as Reels for Huge Reach
  2. Why Reels are Preferred over TikTok Videos
  3. Things You Need to be Aware of Before Repurposing TikTok Videos to Reels

Part 1: How to Add Instagram Account to TikTok

Although TikTok and Instagram are direct competitors, TikTok allows you to add your Instagram handle to your TikTok account. Linking both accounts will help you share the same videos across both platforms. Read below how to link Instagram to TikTok and how to unlink it.

Instructions to Add Your Instagram Account to TikTok

It is a simple and quick process to link your Instagram account with your TikTok account. Use these steps to add your Instagram Account to TikTok:

Step 1: Navigate to the TikTok app on your smartphone and open it. Press “Profile” from the bottom right corner to open your profile page.

access the profile tab

Step 2: Here, tap “Edit Profile/Set Up Profile” and press "Add Instagram" from "Social" on the next page. It will take you to a screen where you need to log into your Instagram account.

select add instagram option

Step 3: Log in to your Instagram account, and you will be redirected to your TikTok app. Now in the “Instagram" section, you will be able to see your Instagram handle.

login to your instagram

Guide to Unlink Instagram from TikTok

If, for some reason, you no longer want to keep both accounts linked and want to know how to unlink Instagram to TikTok, you can use the following steps:

Step 1: After opening TikTok on your phone, tap “Profile” from the bottom right corner and press “Edit Profile/Set Up Profile.” Following this, navigate to “Instagram” and tap it.

edit your tiktok profile

Step 2: Tapping “Instagram” will pop up two options. Select “Unlink” and confirm it to unlink your Instagram account from TikTok.

select your instagram account

Bonus Tip: Reposting TikTok as Reels for Huge Reach

The videos you create and share on TikTok can also be shared on Instagram as reels. You can easily perform reposting TikTok videos as reels and share them on your Instagram after linking both accounts. It will help your content achieve a broader reach.

Why Reels are Preferred over TikTok Videos

There are a lot of benefits attached to reposting your TikTok videos to Instagram reels. Not only Instagram has broader popularity with a mature audience, but it is also considered to be more business friendly. Below are a few common reasons why you should prefer reels over TikTok videos.

  • Broad Audience: Instagram is used by a broad range of people, with the mature audience over 25 to under 45 being the largest group. In comparison, teens mostly use TikTok. Not to mention TikTok is banned in many countries.
  • Better Engagement: On Instagram, you have tools like polls, questions, and many other tools to help you better engage with your followers or customers. With their help, you can easily find out what your followers want and other things that are to be improved to enhance your business or content.
  • Diverse Ecosystem: Facebook owns Instagram. It makes the platform a part of a diverse ecosystem, including Facebook and WhatsApp. Reposting your TikTok videos will make it easier to share them across these platforms.
  • Algorithms: TikTok algorithm prefers fresh content and ensures that users see the new content across the app first. In comparison, the Instagram algorithm ensures that reels reach the maximum number of existing users. It makes reels more suitable from the business point of view.

Things You Need to be Aware of Before Repurposing TikTok Videos to Reels

It is possible to share the TikTok videos directly on Instagram as reels, but it should be avoided. The TikTok videos have a different aspect ratio than reels and have a TikTok watermark attached. These issues should be resolved before sharing TikTok videos as reels.

Adjust Aspect Ratio

The aspect ratio for Instagram reels and TikTok videos differ slightly. While TikTok videos are normally displayed in a 9:16 ratio on a smartphone, when viewed in the main feed, Instagram reels have a 4:5 aspect ratio. 

If you are watching Instagram Reels normally, you will have the same aspect ratio as TikTok. You can easily adjust the aspect ratio of your TikTok or other videos by going through this article to make them according to Instagram Reels requirements.

Remove the TikTok Watermark

The TikTok watermark in your TikTok videos could result in de-ranking your reels on Instagram if you shared them without removing the watermark. It means your videos won’t reach the target audience. Wondershare Filmora is an excellent solution to replace or blur the watermark from TikTok videos on your phone. The feature-rich tool is available for iOS and Android devices and is extremely simple to use.

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How to Replace the Watermark

If you want to replace the TikTok watermark from your videos, you can use these simple steps on Filmora:

Step 1: Download and install the Filmora Mobile Video Editor from Play Store or App Store. Next, launch the video editor and tap on the “New Project” button. Choose the video tab and locate the TikTok in which you want to replace the watermark.

create a new project

Step 2: Afterward, slide through the tools present at the bottom of the screen and choose the “Watermark” tool. You need to select the watermark style you want to use or create your own by selecting the “Customize” option. Next, place the watermark on TikTok’s watermark.

select your desired watermark

Step 3: Adjust the size of the watermark according to your video and tap on the “Export” button to save the TikTok video without the watermark.

export the tiktok video

We also prepared you with a video tutorial to better help you create your TikTok videos. If you have any interests, please watch it:

How to Blur the Watermark

You can also blur the TikTok watermarks to ensure the Instagram algorithm won't detect them. Here is how you can do that on the Filmora app:

Step 1: Launch the Filmora video editor on your phone after installing it from the official app store of your Android or iOS. Next, import your TikTok video by tapping on the “New Project” button.

create a new filmora project

Step 2: Next, slide through the tools of Filmora and select the option of “Effects.” Locate and select the blur effect that you want to use. You can choose the blur effect, such as “Blur 2” or “SquareBlur.” Afterward, save the edited TikTok video on your device and post it as a new video on Instagram Reels.

select the blur effect


Using both platforms will take your business or content to a new height. It may seem like a hassle to manage both platforms, but it is a lot easier. With a great tool like Wondershare Filmora on your phone, you can easily repurpose TikTok videos as reels and publish them on Instagram. Using this tool will also protect from any negative associated with sharing TikTok videos as reels on Instagram.

Liza Brown
Liza Brown Mar 27, 24
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