These LinkedIn short-form videos are changing how professionals connect, engage, and share their knowledge. With more people wanting quick and effective content, LinkedIn's video feed has emerged as a place for short yet relevant stories targeted toward professional audiences. Unlike TikTok, the nature of LinkedIn short videos suggests improvement of career opportunities, personal branding, or thought leadership.
The challenge, however, comes in making captivating and unique videos in a crowded market. Tools such as Wondershare Filmora help make videos easier to create and get the features of pros inside. In this article, you will learn how to use LinkedIn's video power to create content that inspires people and connects them.
In this article
Part 1: Get to Know Short-Form Videos on LinkedIn
Short videos on LinkedIn are not like the fun and sometimes informal content on TikTok, Instagram Reels, or YouTube Shorts. LinkedIn videos are professional stories that build real connections and display skills.
What Makes LinkedIn Short-Form Videos Unique?
- Professional Focus: The content aligns with career growth, industry insights, or motivational stories.
- Networking-Centric: Videos are crafted to engage peers, clients, and potential employers.
- Content Longevity: Unlike fleeting trends, LinkedIn short-form videos are designed to have a lasting impact.
Types of LinkedIn Short-Form Video Content
| Type | Description |
| Personal Branding | Share milestones in your career or unique experiences. |
| Industry Trends | Provide quick, insightful takes on recent developments in your field. |
| Client or Team Success Stories | Highlight achievements that build credibility and trust. |
| Product or Service Spotlights | Showcase features or benefits of your offerings with brief, targeted videos. |
| Inspirational Content | Share motivational tips or stories to inspire your network. |
Part 2: How to Create LinkedIn Short-Form Videos Easily
Creating professional and engaging LinkedIn short videos requires more than just good ideas; it needs the right tools. Wondershare Filmora simplifies video editing, offering features tailored to LinkedIn's professional audience. Its appealing interface makes crafting polished, impactful content effortless.
To see how Wondershare Filmora aligns with the unique requirements of creating professional LinkedIn short form videos, here's a quick breakdown of its key features compared to LinkedIn's video needs:
What Filmora Helps
| LinkedIn Video Need | How Filmora Meets This Need |
| Professional Quality | Offers advanced editing tools like transitions, text overlays, and motion graphics to create polished videos. |
| Quick Editing | Intuitive interface and ready-to-use templates reduce the time spent on editing. |
| Vertical Video Optimization | Pre-set aspect ratios, including 9:16, ensure videos are LinkedIn-ready. |
| Audio Enhancements | Features like AI Voice Enhancer, voiceover, and music tracks add a professional tone to videos. |
| Branding Elements | Allows easy addition of logos, titles, and customized branding elements. |
| Affordable Accessibility | Competitive pricing and free versions make professional video editing accessible to all users. |
The features of Filmora make it easy to create high-quality videos. However, they are merely a portion of the whole. Let's look at how they may be used practically to make LinkedIn-ready short-form videos in a few simple steps.
Step-by-Step Guide
If you have a longer video you'd like to repurpose as a LinkedIn short-form video, Wondershare Filmora makes the process simple and efficient. Using its Smart Short Clips feature, Filmora automatically highlights the best parts of your video, creates dynamic captions, and optimizes the video for LinkedIn's format. This means no more hassle in editing ratios or adjusting sizes manually. Plus, you still have full freedom to customize it to meet your specific needs.
Making polished, captivating LinkedIn short videos is simple if you follow these steps:
Step 1: Open Filmora
Launch the application and navigate to "New Project." In the list of features, find the entrance to Smart Short Clips.
Step 2: Find Smart Short Clips
Click on the "Toolbox" menu. Locate the Smart Short Clips entry in the function card or check for it under the latest new features.
Step 3: Upload Your Video File
Click to upload a video file or select one directly from Filmora Cloud to import it into the editor.
Step 4: Set Duration, Theme, and Aspect Ratio
Choose the duration, preferred theme, and appropriate aspect ratio (such as 9:16 for vertical LinkedIn videos).
Step 5: Choose a Template
Scroll down and select a template that aligns with your video's theme and purpose.
Step 6: Generate Clips
Filmora will generate several clip options based on your input, along with a score for each clip to guide your selection. If satisfied, click Export. If not, proceed to Edit.
Step 7: Edit the Generated Clips
After clicking Edit, you'll enter the editing interface.
To change the caption template, select the clip in the timeline and navigate to Text, Templates in the Property Panel. To update all clips at once, click the "Apply to All" button.
Step 8: Edit the Text Script
Go to the Basic tab under the Text menu. Adjust the text to emphasize key points or merge content as needed.
Step 9: Customize the Voiceover
Use Voice Cloning or select from the library of available voices in varying ages, genders, and tones to suit your video's style.
Step 10: Change the Background Music
Navigate to the Audio menu to select or change background music, ensuring it complements your video's tone.
Step 11: Add Personalization
To incorporate your footage, images, or company logo, go to the Media tab and import the file. Move it to the timeline by dragging it there and tweak it there.
Step 12: Export Your Video
Once satisfied, click Export. Filmora also offers AI-powered tools like:
- AI Copywriting: For generating catchy titles.
- AI Thumbnail Generator: To create eye-catching thumbnails.
- Advanced Compressor: To reduce file size without compromising quality.
Part 3: Best Practices for LinkedIn Short-Form Videos
If you plan to leverage LinkedIn short-form videos for your content, below are some best practices and examples to help you implement these techniques effectively.
How to Make Impactful LinkedIn Short Videos
- Start with a Hook
- Keep It Concise
- Add Value
- Be Authentic
- Use Captions
- Analyze and Adapt
Get people interested in what you have to say or show them something unexpected in the opening seconds of your film. For example, "Did you know most professionals neglect this one LinkedIn profile tip?" is a good start when introducing your topic.
Short-form videos shine because of their brevity. Aim for under two minutes to ensure your message stays sharp and impactful. Stick to one main idea, avoid fillers, and use straightforward language to maintain focus.
Each video should provide actionable insights, advice, or inspiration. Share industry trends like "3 ways AI is reshaping marketing" or quick how-to guides. Always deliver something your audience can use immediately in their career or workflow.
Authenticity builds trust. Don't over-script; instead, share genuine thoughts or personal stories. For example, you can describe at least one lesson learned from an unsuccessful project. Be very conversational in the style, and your personality can come through.
Most LinkedIn users watch videos without sound. Captions make your content accessible and engaging. For example, highlight key takeaways with bold text or colors. You can use Filmora's Auto Caption feature above or AI Captions if you are working on mobile.
Leverage LinkedIn analytics to refine your approach. After that, you can track views, likes, and comments to identify high-performing content. For example, if motivational videos perform well, focus more on them in future posts.
By following these practices, you'll create LinkedIn short videos that captivate, add value, and inspire action. If you need some content inspirations for your LinkedIn videos, you can try these ideas below.
Inspirations for LinkedIn Short-Form Videos
- Career Tips Video
- Product Spotlight Video
- Industry Insight Video
- Team or Client Success Story
Title Idea: "3 Secrets to Acing Your Next Job Interview"
Share quick, actionable advice for job seekers. Use engaging visuals like a mock interview scenario and concise on-screen text summarizing key points.
Title Idea: "How Our New Tool Saves 50% of Your Time"
Highlight a product's unique features with a short demo, focusing on how it solves a common problem for professionals.
Title Idea: "The Future of Remote Work in 60 Seconds"
Outline the industry trend of statistics and interesting graphics that will bring the author as a visionary leader to the forefront.
Title Idea: "How Our Team Delivered 200% ROI for a Client"
Showcase a behind-the-scenes story or testimonial that highlights your impact or expertise.
Conclusion
LinkedIn short-form videos are revolutionizing professional engagement, providing a powerful way to share insights and connect meaningfully. By mastering best practices—starting with a hook, keeping videos concise, and ensuring they add value—you can create content that stands out. Authenticity and captions enhance accessibility, while analytics refine your approach.
Tools like Wondershare Filmora simplify the process of crafting polished, impactful LinkedIn short videos. Leverage the potential of these LinkedIn short-form videos to build your brand, inspire your network, and achieve lasting professional growth.
