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TikTok Marketing Strategy: Grow Your Business on TikTok in 2024

Shanoon Cox
Shanoon Cox
Originally published Dec 10, 21, updated May 20, 24

The world is changing very fast from social gatherings to Social Media Giants like Facebook, Twitter, etc. With each day passing, we hear about new progress. On a similar line of track, TikTok is raising the eyes of a mass level of people worldwide. The TikTok application belongs to a Chinese company named as ByteDance. Which is not only limited to social networking but has opened up its wings to a broader area of network ranging from short (15 min or less) video sharing, lip-syncing, dance videos, funny videos, entertaining activities, magic tricks, and a lot more. TikTok in no time gained so much popularity among the young and people from all age groups. There is so much unexplored area to explore under TikTok marketing to lead your business from others. Many companies are still in the infant stage to enter the TikTok Music Promotion or growing business through TikTok Marketing Strategies. So, through this article, you will learn more about how advertising on TikTok goes on.

tiktok marketing

Part 1: Why TikTok Marketing Strategy Matters?

TikTok is a fast-growing and trending video-sharing application among the broad user base. That not only covers the Youth (Generation-Z) but also other age groups of people. Due to the short-duration video sharing option, it is more inclined towards a specific marketing strategy. Within 15 seconds, you need to convey your message, and with that, you will have more chances to grab large masses of people in an immediate sense. Also, there present various exciting and lucrative features that hold the attention-grabbing capacity of the users. TikTok Marketing Strategy matters a lot to engage users through entertaining videos, challenges, HashTag Challenges, funny acts, or many. Some of the key points are:

  • Global Market Access
  • Niche Marketing
  • Quick Message Convey
  • Easy to handle, create videos, as well as sharing
  • Brand Promotion Through Contests
  • Trending
  • It has millions of active users worldwide

Companies through TikTok Music Promotion also spread their brand, product, or business, and many interactive TikTok Marketing Strategies matter a lot.

Part 2: Set up TikTok business account for TikTok Marketing Strategy

If you would like to use TikTok Marketing Strategy to set up the TikTok business account, it will add value to your efforts. Creating a business account opens up many areas for TikTok Marketing Campaign in terms of account and audience insight, performance assessment metrics in real-time, interactive tools for content creation, and a lot more.

The required steps that will lead you to the TikTok Business Account Creation so that advertising on TikTok becomes possible are:

Step 1: From the TikTok app, from page end, choose the ‘Me’ option, then; from top right-click on (…).

Step 2: Next, opt for ‘Manage Account’ and go with Business Account, from the given options by choosing the ‘Business’ icon

Step 3: After that, finalize your product category and press the Next button to enter the Business Account and avail all the TikTok services.

Once done with account creation, you are all set to launch your business idea with TikTok Marketing Agency and its services.

Part 3: How to Use TikTok Analytics Data to Grow TikTok Channel?

In addition to TikTok marketing strategies or TikTok marketing campaigns, there are other parameters to grow your business effectively. And that comes with the knowledge of utilizing TikTok Analytics Data optimally. For all the TikTok Pro users, this facility helps track the actual growth of your business. The analytics feature is a powerful tool to analyze the TikTok Marketing Agency and its strategies in an absolute sense.

Let's try to understand how it works:

The TikTok Analytics page gets further divided into three sections

  • Overview
  • Content
  • Followers

tiktok analytics data


Now, the time to gain insight into these three areas:

1. Overview section

This section gives information about the views related to the videos, followers, and profile views.

  • Video views provide details for the last 7, 28, 60 days about the number of times any video has been watched.
  • The 'Followers' area informs you who have joined recently and the total number of followers of your account.
  • Profile views: for the selected date range, it gives you a brief idea about the number of profile views done in that duration.

Plus, you will get to know about overall comments, shares, or likes in that period.

Well, the list does not end here.

2. Followers section

To make this section work, you must have at least 100 followers. Then, it will show viewers’ demographic-related information such as timings, when users remain least/most active, followers from top 5 countries, growth trend, top videos, top sounds listened to, etc.

3. Content Section

This area gives any particular post/video/content in terms of comments, shares, or likes. Also, you will get to know about traffic source, average viewers, user location. It is to note that such information remains available for seven days only.

So, following the Analytics Data, it becomes beneficial to analyze the actual reach of your content to the target audience. It gives you an idea that which area needs improvement; thus, you can update the content accordingly.

Watch Video! Tips for Going Viral on TikTok Through the Analytics Page

Part 4: Learn from 3 Successful TikTok Ads Examples

Growing a business with the right approach will lead you to a world of opportunities. Several factors and examples matter a lot while leveraging the Ads campaign under TikTok. Here, let's take a look over some of the best TikTok marketing campaign and Ads that brings success to this sensational video-sharing application.


KIA is one of the major brands in the Auto industry that utilizes the TikTok application rightly with its Ads campaigning with innovative ideas, design, videos, and a lot more. It comes out to be the best Ads example to lead with brand showcasing through advertising on TikTok and following top influencers.

kia tiktok marketing ads

2.PUMA (Direct X)

Whether you are in sports or not, PUMA brings about #FlashofFuture, a HashTag challenge that brings close Football lovers with their kind of celebration with video sharing series. That is an excellent way to advertise on TikTok.

puma tiktok marketing ads

3.Amazon Prime Video (For ITALY)

We all are well aware of Amazon and its excellent par services. Amazon utilizes TikTok HashTag Challenge #beneVSmale for its new show based in Italy. Through its creative Advertising on TikTok, it reaps a good deal of benefits.

amazon prime tiktok ads

Part 5: Edit TikTok Videos in the Best Way

Would you like to have the best experience in music, video, or audio files? Here comes Wonderhsare Filmora that provides many video editing facilities. That will get fitted as per TikTok Marketing Campaign or TikTok Music Promotion. Using its multi-featured platform, it becomes easy to modify your video to get it ready to share on TikTok and create the difference.

Wondershare Filmora

Get started easily with Filmora's powerful performance, intuitive interface, and countless effects!

filmorax boxpng

Here, let's understand how you can add music to your video in the following steps:

Step 1: Launch and Import files

First, you need to launch the Software, and then from the main interface, either drag/drop the video file or import it using the ‘import’ option.

Step 2: Adding Music to the Video File

Now, drag the video files up to the Track area (arrange them in order). Then, drag and drop the music files to the track above the video track. There, you will get the option to edit the audio with tune adjustment, fade in or out, and many more options.

Step 3: Export file

After you complete all the editing parts, click on the 'Export' button to save the edited Audio/Video file at the desired location.

Using the guide above, you can easily add music to your video file to get ready to share on the TikTok platform and then lead a TikTok marketing campaign efficiently.


To promote your business through TikTok Marketing needs proper direction, as the field is yet not explored fully from the Business World. So, there are great chances that you might have an advantage over others. Since, as per a recent survey, most of the potential buyers are found under TikTok users. And youngsters are more prompted to purchase the product showed up in TikTok platform. Thus, following the guidelines through the article will give you a better idea about growing your business with a good margin. It is always suggestible to enter the growing market at the initial phase to gain an advantage over others, which is possible through TikTok Marketing agency. Also, the given TikTok marketing strategies give you a competitive advantage in an absolute sense.

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