Facebook followers are more than just a number on your profile—they reflect your brand’s influence and help establish trust and authority. A large and engaging follower base sends a strong message to potential customers that your brand is credible and worth their time. This is why increasing your Facebook followers is important.
Whether you’re building a personal or business brand, a large follower base expands your reach and solidifies your online presence. Your business gains better visibility and has a higher chance of making sales. Additionally, Facebook's algorithm favors accounts with active followers, ensuring your posts reach more people organically. This improved visibility can lead to better customer acquisition and business growth.
So this article will show you 16 ways to grow your Facebook, sorted into 3 strategies—organically building your audience, leveraging paid advertisements, and promoting your Facebook content across other platforms. Keep reading to learn how to get more followers on Facebook this 2025.
In this article
Part 1: How to Increase Facebook Followers Organically
Organic followers are a part of your audience that genuinely connects with your content, products, and brand values. Growing organically is the recommended way of increasing your Facebook followers as it creates a loyal community, leading to long-term growth.
To grow on Facebook organically, focus on relatable content that boosts engagement. The more likes, shares, and comments your posts get, the more likely they are to appear in others’ feeds. This creates a cycle where engagement leads to more followers, and more followers drive further engagement. Facebook’s algorithm prioritizes genuine engagement, so by focusing on organic growth strategies, you’ll naturally expand your follower base.
How to Increase Facebook Followers Organically
Here’s how to gain organic followers on Facebook in 2025.
- Optimize your Facebook Page or Profile
Start by ensuring your page or profile is complete and professional. Use a clear profile photo of you or your brand logo. Write a concise bio with relevant keywords and add a clear call-to-action (CTA) button. This communicates clearly what your brand is about and makes it easy for your target audience to follow and engage with it. Add a link to your website and your business’s contact information.
- Post Valuable Content Consistently
Consistency is the key to attracting and retaining followers organically. Share high-quality content that provides value—have a mix of educational posts, entertaining content, or inspirational stories that resonate with your target audience.
Use Facebook Insights to identify the best times to post. Map out your content strategy and use a content calendar to ensure regular posting. Mix up text posts with video content. Video content typically grows your page faster than texts or images. Include clear calls to action like “Follow for more tips” or “Share this with someone who needs it.”
- Leverage Facebook Stories and Reels through Video Content
Reels have a higher engagement rate on Facebook. They are more prioritized by Facebook’s algorithm, making them more likely to appear on your audience’s feed.
Create video content that aligns with the interests of your target audience. Use reels and stories to share short videos that resonate with your followers, as they are more engaging and reach a wider audience. Use good lighting when shooting and incorporate your brand elements like logos and watermarks, when editing. Video editing tools like Wondershare Filmora allow you to create high-quality video content for your page. You can also schedule posts for Facebook on Filmora after editing.
- Engage with Your Audience
Respond to comments, and mentions promptly. Actively participate in discussions on your posts and ask questions in your posts to spark conversations. Interacting with your audience shows that you value them, build relationships, and encourage followers to stay connected.
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Alt Text: connect with like minds on facebook
- Be Active in Facebook Groups
Join groups related to your niche and connect with like-minded people. Actively participate in group discussions. Share valuable insights and your expertise, subtly introducing your brand and establishing yourself as an authority. This establishes credibility and encourages group members to follow your page. Be mindful not to spam or oversell.
- Collaborate with Other Creators
Partner with influencers or other creators in your niche to reach a wider audience. Create collaborative content or host events/webinars that expose your brand to its audience, increasing your reach and potential followers. If done properly, this increases your credibility by association, adds fresh perspectives to your content, and grows your Facebook followers.
- Go Live Occasionally
Facebook Live allows you to interact with your audience in real time. They have a high priority on the feed and create a sense of authenticity. You can be spontaneous about going live on Facebook, but the more strategic way to use this feature is to plan it beforehand. Settle on what you want to talk about and ensure you have a stable internet connection. Ask questions and answer questions to make the session interactive.
Use live sessions to share updates, conduct Q&A sessions, or launch products. Encourage viewers to share your live videos to reach a broader audience. Save the live videos to your profile or page for those who missed the session.
- Use Hashtags Strategically
Adding hashtags to your posts is great for attracting your target audience via Facebook SEO. Hashtags help categorize your content and make it discoverable by users searching for specific topics.
Incorporate relevant hashtags in your posts to improve discoverability. Avoid overloading posts with hashtags; focus on a few that align with your content. Develop a unique hashtag for your business and stick to 2-5 relevant hashtags per post.
Avoid using trending hashtags that are not relevant to your content. While they may temporarily boost your content performance, they reduce your business credibility in the long run and may attract viewers outside your target market.
- Encourage User-Generated Content (UGC)
User-generated content (UGC) is an authentic way to showcase your brand. It includes photos, reviews, videos, or even text posts about you or your business, created by your followers or customers. This kind of content builds trust through social proof.
Ask your customers to share photos, videos, or testimonials and tag your page. Repost this content on your page or story to give them recognition. Also, encourage them to use your branded hashtags when posting.
- Host Giveaways or Contests
Another common strategy is creating engaging contests or giveaways that require participants to follow your page to qualify. For example, “Follow our page and tag a friend for a chance to win!” This approach boosts your reach, attracts new followers, and encourages interaction among your current audience.
Create High-Quality Video Content to Grow Facebook Followers Using Filmora
To make Facebook content that stands out and attracts your ideal customers, use professional tools like Filmora. Filmora is a video and audio editing tool that trims, cuts, and arranges your video clips seamlessly. However, you can do more than that with it.
With this tool, you can create short, engaging videos for your brand in resolutions that are compatible with Facebook. You can also schedule your videos for posting directly from Filmora software; this saves you the stress of downloading it on your computer and then uploading it on Facebook.
- Vast video/audio effects and creative assets.
- Powerful AI for effortless content creation.
- Intuitive, professional yet beginner-friendly.
- Works on Mac, Windows, iOS, and Android.
Here’s how to edit and schedule your Facebook video content with Filmora.
To add background music to your video, go to Media on the toolbar and click Import.
The audio file will be imported to Filmora. Drag and drop the audio file under your video on the timeline to sync it.
You can also remove background noise and wind sounds from your video with Filmora’s Denoise feature.
If you’re posting a Facebook story or reel, set your aspect ratio to 9:16 and click Apply.
Scheduling your Video Content After Editing With Filmora
When talking about how to get Facebook followers fast, posting consistently is as important as creating valuable content. While this can be difficult, Filmora makes it easy. Filmora’s social media scheduling feature allows you to schedule your Facebook videos after editing. You can schedule multiple videos using Filmora—this way, batch-creating your video content is a walkover.
Follow these simple steps to schedule your Facebook video after editing with Filmora.
Part 2: How to Boost Followers on Facebook with a Paid Campaign
- Using Paid Ads
For business owners looking to grow their Facebook followers quickly, paid campaigns are an excellent solution. While organic growth is invaluable for long-term growth, paid ads provide a faster way to reach specific audiences, generate immediate results, and track performance metrics with precision.
Follow these steps to create a targeted ad campaign for growing your Facebook followers.
Hit Publish.
To ensure your paid campaigns are effective, monitor these performance metrics; engagement rate, cost per follower (CPF), and ad reach and impressions.
Create Ad Creatives with Filmora
Filmora is a fantastic tool for designing video and image ads that stand out. Any kind of video can be used as an ad creative as long as it resonates with your audience, aligns with your goal of increasing your Facebook followers, and serves a targeted purpose. Hence, there’s no strict method of creating ad creatives. You can simply polish and improve the visual of your image/video, or you can edit your video with transitions and text overlays—it all depends on your brand style, target audience, and intended message.
When creating an image ad creative, simply upload your image on Filmora. It will display like a static video on Filmora’s interface but no worries—keep editing. With Filmora, whether you’re using an image or video ad creative lies in your export settings. Here’s how to do it right.
When downloading an image ad, set Format to JPG or PNG and click Export.
Your ad creative is ready in the appropriate format.
While paid campaigns deliver immediate results, they work best when paired with the organic strategies listed in Part 1. Engage with your new followers by posting valuable content, and responding to their comments to build a loyal community.
Part 3: How to Grow Facebook Followers Using Cross-Platform Promotion
When strategizing on how to boost followers on Facebook, your strategies don’t have to be confined to Facebook alone. By using other platforms, you can extend your reach and funnel more followers to your page. Here’s how:
- Promote Facebook pages on Instagram, Twitter, or LinkedIn
Share teasers of your Facebook content on other platforms—post on InstaStories, Twitter, and LinkedIn, and invite connections to follow your page. Also, add Facebook to your Instagram bio links.
- Embed Facebook links in blog posts and emails
Include a CTA in your blog posts encouraging readers to follow your Facebook page. To drive traffic, add clickable Facebook icons in your email or include links in newsletters.
- Collaborate with Influencers Across Platforms
Partner with influencers to promote your page through posts, stories, or collaborative content. Choose influencers whose audience aligns with your target demographic.
- Add Facebook Links to Physical Marketing Materials
Include your Facebook QR code on business cards, brochures, product packaging, or event banners. This connects your offline audience to your online presence, increasing the chances of new followers.
- Link Facebook to YouTube
If you’re a YouTube creator, redirect your YouTube audience to your Facebook page to gain more followers. Add your Facebook links to your YouTube video description and video intro, and ask your viewers to follow you on Facebook.
Conclusion
Understanding how to boost followers on Facebook in 2025 involves creating a growth strategy with a balanced mix of organic efforts, paid campaigns, and cross-platform promotion. By combining the 3 methods and 16 strategies in this article, you can increase your Facebook followers, strengthen your brand presence, and drive business growth.
However, this would be tedious without a reliable tool like Filmora to streamline the process. Use Filmora to create engaging video content that resonates with your target audience. Also, create and export ad creatives in Facebook-compatible formats using Filmora.
