Podcast Trailer 101: The Dos, Don'ts, and Best Examples

If you're interested in making a podcast, one thing that you cannot miss out on before starting is to have a trailer for it. A great podcast teaser can build anticipation for your show, set the tone for your podcast, and highlight your unique vibe.

Since podcast trailers can make or break your chances of grabbing someone's attention, it's completely understandable if you feel a bit anxious about creating the perfect one. So, we'll walk you through how to make a podcast trailer that stands out and even share some unique podcast trailer examples that you can use for inspiration. Just scroll down!

Part 1. Podcast Trailer Essentials and Examples

Before you learn how to make a podcast trailer, let's take a moment to get inspired. After all, the best way to learn is by checking out some stellar examples, right? So, let's check out some highly engaging podcast trailers from different niches that totally nail it.

These podcast trailer examples will give you a clearer idea of how to structure your own teaser and what elements can make yours stand out.

1. Explain the Content of Your Podcast

One super effective way to create a podcast teaser is to just straight-up tell your audience what your podcast is about. This works perfectly if you haven't recorded any episodes yet. For example, take the podcast trailer by Bailey Sarian, a YouTube creator who announced her podcast with a video titled "Dark History Podcast: Trailer".

In it, she simply explains that her podcast will dive into topics like mystery, murder, and history—subjects that align perfectly with the content she's already known for on YouTube. It's simple, clear, and gets people excited for what's coming!

Watch Here:

2. Show Guest Highlights

This is probably one of the most common things you'll notice when browsing podcast trailer examples, but the one that does it best is the We Are Man Enough Podcast. Their podcast teaser does this brilliantly by showing clips of their guests speaking, paired with text introducing who they are (which is super helpful for people who might not know them).

On top of that, the clips are carefully chosen to highlight the podcast's main theme—healthy masculinity. This approach not only lets viewers know who'll be featured on the podcast but also gives them a feel for the vibes and the types of conversations they can look forward to.

Watch Here:

3. Unique Editing Style

Another must-have for a great podcast trailer is a unique editing style. It's a simple way to show off the overall vibe of your podcast. A solid example of this is the podcast teaser for "Unconfuse Me with Bill Gates".

The editing team nailed it with quick, snappy cuts and creative text styles that help guide viewers through the trailer. They also featured highlights of guests talking about topics like AI, mental health, and more—perfectly tying into the podcast's theme of "unconfusing" Bill Gates.

Watch Here:

Part 2. How to Create a Podcast Trailer That Grabs Attention Instantly

From the podcast trailer examples above, it's clear there are a few key things every podcast teaser should include. Show what your podcast is about and mention when your episodes will be released so your audience knows when to tune in. Since most podcast trailers are short, using a quick-cut editing style works great, as long as you still include important details using text, narration, or guest highlights to grab attention.

Now that you've got a better idea of what makes a great podcast trailer, it's time to learn how to make a podcast trailer yourself! To do that, you'll need a reliable video editor—and Wondershare Filmora is perfect for the job.

Here's why Filmora is ideal for making podcast trailers:

• Ready-Made Templates: No need to start from scratch! Filmora offers plenty of podcast trailer templates to help you get started quickly.
• Media Library: Packed with royalty-free music, effects, transitions, filters, and stickers to make your trailer more fun and engaging.
• Complete Editing Toolkit: Easily edit, trim, and adjust audio volumes with user-friendly tools that make the process super smooth.
• Advanced AI Features: Filmora has tools like the AI Audio Denoiser to remove background noise and the AI Voice Enhancer to make your voice sound crystal clear.
• All-in-One Podcast Solution: From creative effects to easy sharing options, Filmora has everything you need to make a trailer that truly stands out.

Not to mention, Filmora works on both Windows and macOS, so you can create podcast trailers no matter what device you're using. Plus, despite all its awesome features, Filmora is super affordable. It offers flexible pricing plans and even a free trial, so you can test it out before deciding to buy or subscribe.

So, what's stopping you? Give Filmora a try! Now, let's learn how to make a podcast trailer by using Filmora. Follow these easy guides to get started:

Step 1 Open Filmora and pick a template

If you haven't already, download and install the latest version of Filmora on your computer. Once installed, launch the program and select "New Project" to begin editing.

Next, head over to the "Templates" section to save time by browsing the ready-made options. Simply type "Trailer" in the search bar, and you'll find a variety of templates, including ones for films, music festivals, and more. Pick the one you like and drag it to the timeline below to start customizing.

Step 2 Customize the template

Now, click on the "6 items to be replaced" note in the timeline. Replace the placeholder clips with your own podcast footage by selecting each one and uploading your files. You can also use Filmora's stock media, there are many podcast clips there that you can use for your trailer, as shown below.

Next, go to the property panel on the right and click "Text" to customize it. Include key details about your podcast, such as the main topics, guest appearances, and release schedule. Once you've finished editing, click "Expand" on the timeline to preview your video.

Step 3 Use Titles to introduce the host and guests

To make your podcast teaser more visually engaging and give viewers a clear idea of your podcast's content, try using title text to introduce the host and upcoming guests. Simply click on the "Titles" menu, pick a style you like, and add it to the opening clip featuring your host. Then, go to the property panel, click "Text", and edit the text while adjusting its position to fit perfectly.

Next, repeat the same steps to introduce your guest. Make sure to include their name and any relevant details, like their role or expertise, to give your audience a clear idea of who they are and why they're featured in your podcast.

Step 4 Use Music and narration

Filmora's templates already include background music, but if you want to add narration to guide your viewers, it's super easy! Just use Filmora's built-in recorder by clicking "Record" and selecting "Record Voiceover". Once you've finished recording, drag the narration to the timeline and position it above the music track.

Once you've added your music and narration to the timeline, make sure the audio is well-balanced. To clean up any background noise and make your voice sound clearer, you can use Filmora's AI Audio Denoiser and AI Voice Enhancer. Simply click on your narration track, open the property panel, enable the "AI Voice Enhancer" and "Denoise" features, and adjust the slider until the audio sounds clear and polished.

Step 5 Enhance your podcast trailer

Give your podcast teaser the perfect finishing touches by adding filters, stickers, and effects that match the overall vibe of your podcast. Use Filmora's menu bar to explore these features and customize them to make your video truly stand out.

You can also include captions and subtitles to make your teaser more accessible to all viewers. To learn how to do it in Filmora, check out: Filmora Automatic Caption Guide.

Step 6 Save your podcast trailer

Once your video is ready, click "Export" in the top-right corner. You can choose "Local" to save it to your device or "Social Media" to upload it directly online. Before you finish, take a moment to update the title, description, format, and resolution to make sure everything looks perfect!

Note: If you have a long video that's suitable for creating trailers, this is also a great way to edit trailers. You can try using Filmora's Smart Short Clips and Smart Scene Cut features, which automatically detect the highlights in the video and intelligently edit them into short clips. This way, not only do you save a lot of editing time, but you can also create engaging short videos based on the key moments, easily sharing them across different social platforms.

You can check this guide or watch the video tutorial below to master the powerful ferature in Filmora!

Part 3. Promoting Your Podcast Trailer Effectively

Now that you know how easy and effective it is to create podcast trailers with Filmora, the next step is to make sure people actually see it! After all, promoting your trailer is key to building excitement and reaching a wider audience. Here are some tips to get started:

• Share on Social Media: Post your trailer on platforms like YouTube, Instagram, TikTok, and Facebook to grab attention. Thankfully, Filmora's built-in sharing options make this super easy to upload and schedule videos to these platforms—and even Vimeo!

  

• Podcast Directories: Don't forget to share your trailer on popular podcast directories like Spotify and Apple Podcasts to reach your target audience.

  

• Use Snippets for Ads or Collaborations: Repurpose parts of your trailer as ads or for collaborations with other creators to expand your reach.
• Pin Your Trailer: Pin your podcast trailer to the top of your social media profiles (like YouTube, Facebook, or Instagram) so it's the first thing people see when they visit your page.

  

Conclusion

Podcast trailers are an awesome way to showcase and promote your podcast to your audience. So, we've highlighted how to make a podcast trailer that stands out by learning from some great podcast trailer examples. And when it comes to creating your own podcast teaser, Wondershare Filmora is one of the best tools you can use.

With Filmora, you get access to ready-made podcast trailer templates, royalty-free music, effects, transitions, filters, and stickers to make your trailer fun and engaging. Plus, its advanced audio features, like the AI Voice Enhancer, ensure your audio sounds crisp and professional. Not only can you use Filmora to create your trailer, but it's also a great tool for editing your entire podcast show later on!