With over a billion active users each month, Instagram reels are a powerful tool for any business looking to succeed in the digital age, whether the goal is to generate leads, build brand awareness, or promote products. So, it’s no surprise that businesses are embracing Instagram Reels for marketing.
Anyone, from complete digital marketing newbies to seasoned pros, may benefit greatly from learning Instagram reel marketing strategy. However, what are some ways that you may use these short reels that are captivating to attract and keep viewers?
This guide will teach you how to use Wondershare Filmora to make high-quality reels, as well as how to make marketing reels and why you need them.
In this article
Part 1 How Reels Matter in Marketing
What Is Instagram Reels
When you use Instagram Reels, you can make short videos (up to 60 seconds) with a variety of creative effects. You can edit movies, improve audio, and add transitions all in a 9:16 aspect ratio.
Here’s a simple guide to the key editing tools in Reels and how to use them effectively for Instagram Reels marketing strategy:
- Audio: This tool lets you search and add songs from Instagram’s music library. Using trending songs can make your reel go viral, a great move for affiliate marketing reels.
- AR Effects: AR effects from the effect gallery allow you to apply multiple filters and effects to your clips. Both users and Instagram create these effects, helping you craft engaging digital marketing reels.
- Timer and Countdown: With the timer feature, you can film hands-free clips, featuring a countdown of 3-2-1, making it easier to record seamless shots for your marketing reel.
- Alignment: This feature allows you to line up objects in your video for seamless transitions between clips, improving the visual flow of your Instagram Reels marketing
- Speed: Whether you want to create slow-motion clips or keep up with a beat, the speed tool gives you control over how your video flows. It’s a great way to enhance engagement in reels marketing.
The Importance of Marketing Reel
Marketing Reels have opened a new chapter in digital marketing, offering brands a fresh way to engage consumers. Using Instagram Reels for marketing can elevate your brand in several impactful ways. Here’s how:
1. Generate More Leads with Viral Reels
Knowing how to make marketing reels that connect with your audience is key. Combine your brand’s goals with fun and educational content to quickly grab attention. Use Reels to direct viewers to your website or social media, increasing the chance of turning them into leads.
2. Creative Display of Products and Services
Reels provide an exciting way to showcase your products and services. You can create digital marketing reels by collaborating with influencers or tap into current trends to make your content stand out. This approach adds a fresh twist to your marketing strategy and can make your brand more memorable.
3. Connect More Deeply with Your Viewers
Instagram Reels allow you to share both the professional and personal sides of your brand. Giving customers a behind-the-scenes look helps them feel more connected to your brand, making it more relatable and human.
4. Reach Both Current and Potential Audiences
Reels can become viral, especially when tied in with trends. This then not only helps you engage with your existing audience but also expands reach to possible new customers. A well-crafted Instagram marketing reel can quickly deliver your message in a fun, impactful way.
Part 2 Five Advantages of Marketing with Instagram Reels
Using Instagram reels as a marketing strategy can be very helpful for businesses in many ways. The following are five major benefits:
1. Build Trust Through Authenticity
By showing who you really are, you can build trust and a community that values honesty. Use Reels to highlight what makes you stand out from the crowd. You can quickly get ahead of competitors who may be using similar marketing strategies.
2. Educate and Engage Your Audience
Reels are great for announcing new products or services. With the potential to reach a bigger audience, especially if you land on the Explore page. By using marketing through Instagram Reels, you will be able to make viewers more engaged and be drawn to it in a unique and meaningful way.
3. Give Followers a Sneak Peek Behind the Scenes
Reels let you share personal, behind-the-scenes moments that you might not post on your main feed. This gives your followers a peek into your day-to-day, making your brand more relatable without affecting your feed’s look.
4. Become an Industry Leader with Quick Tips
Want to be seen as an expert in your field? Use Reels to share short, helpful tips and tricks. This kind of digital marketing reel will help you establish credibility while keeping users entertained.
5. Showcase Your Products Without the Sales Pitch
Promote your products by jumping on the latest trends. For example, if you run a clothing brand, you can wear your latest items while doing a popular challenge. Don’t forget to add product details in the caption to ensure you achieve your Instagram reel marketing goals while staying subtle and on-trend.
Part 3 How To Make Marketing Reels with Filmora
Wondershare Filmora is one of the best tools for easily creating Instagram marketing reels, helping you make high-quality, engaging videos that attract more viewers. The user-friendly features make it easy, even for beginners, while its AI tools and large resource library make it perfect for creating viral content.
One of the most powerful tools in Filmora is Scene Smart Cut, designed specifically to help you craft dynamic marketing videos quickly and efficiently. This feature is mainly for marketers working with long video clips and interested in just extracting the best scenes into short-form content.
Who Benefits from Scene Smart Cut?
- Users working with long video clips, such as promotional videos or webinars.
- Creators producing short video content like Instagram or TikTok reels.
- Marketing professionals who need to condense content into impactful, brief videos.
- Those involved in affiliate marketing reels, commentaries, educational content, and more.
As you can see, this feature benefits any content creator looking to simplify the rough-cut stage and efficiently develop reel marketing videos from longer footage.
Usage Scenarios
Scene Smart Cut is incredibly helpful during the rough-cut phase of video editing. It scans your footage, identifying key moments, characters, and objects, and then pulls out the highlights for you to place on the timeline for further editing.
It’s especially useful when you need to:
- Cut down a long event recording into shareable marketing reels.
- Segment a detailed tutorial video into bite-sized clips for Instagram.
- Pick out key moments from a podcast or webinar for reels marketing.
This tool makes short video production much faster and smoother.
Example Scenarios
- Product Highlight: If you're creating an Instagram reel to showcase a product, Smart Scene Cut quickly finds the standout moments—whether it's a customer testimonial or product demo—so you can use them in your reel.
- Funny Moments: For humor-based marketing reels, the tool can help you isolate a particularly funny moment from a talk show or podcast, turning it into a shareable reel that resonates with your audience.
- Educational Content: If you're creating educational videos, such as tutorials or lessons, Scene Smart Cut can help you extract key learning points from longer sessions to create concise, digestible reels marketing content.
Step-By-Step Guide on How to Make Marketing Reels With Filmora
If you want to make a reel with Filmora, just follow these quick and easy steps:
Step 1: Install the latest version of Filmora on your computer and set it up.
Step 2: You can set the aspect ratio to Instagram’s standards before making your reel. Ideally, the ratio for Instagram Reels is 9:1. Once selected, click New Project to start editing.
Step 3: Import your video clips and click the Smart Cut Scene option on the video thumbnail.
Step 4: Choose the video type for Smart Scene Cut to process. Since you are going to make marketing reels, you can click on the Marketing option.
Step 5: Next, select the scenes detected by Smart Scene Cut. You can either choose the highlight based on a specific highlight scene or character. To add them to the workspace, click the "Add" button for individual clip, or select "Add All" to include all the detected scenes. To proceed with the editing, click Edit in the Main Timeline.
Step 6: Review the result once Smart Scene Cut finishes. Now, you can make some adjustments to your video.
Step 7: To give your marketing video reels better accessibility, you can automatically generate dynamic captions in Filmora using the Speech-to-Text feature. Simply right-click on your video and choose the Speech-to-Text option.
Next, adjust the Speech-to-Text settings, including selecting the language and whether you want to translate the captions into another language. Click on "Try Free" to proceed.
Filmora will generate the captions and place them in the Media window. You can then drag and drop the captions into your video timeline.
To edit or customize the captions, simply double-click the caption track to open the settings for further adjustments.
You can also modify the font style by going to the Preset tab. Filmora offers many font templates from which you can choose. Select a font that complements your video's aesthetic for a more visually appealing result.
Step 8: To change the voiceover, you can use the Text-to-Speech feature. Select the caption track again and go to the Text-to-Speech tab in the property panel. From there, you can adjust settings such as language, voice type, speed, and pitch to ensure the voice sounds natural. Additionally, Filmora also provides a recording feature that allows you to add your own voice.
Step 9: Review your edited video in the Preview box. Once satisfied, click the Export button to either share it directly to social media or save it to local storage.
Part 4 12 Ways to Effectively Use Reels for Your Business
Now, using reels on Instagram for business is more about strategically marketing your brand rather than trying to create something funny. Here are 12 ways to successfully run the reels for affiliate marketing:
- Introduce Your Brand
Start with a short marketing reel introducing yourself and your brand. Share what you do, your core values, and where you're based. Don’t forget to add trendy music to make your reels marketing more engaging.
- Post at Peak Times
Maximize engagement by posting your Instagram reels at the best time. You can make sure your Instagram reels marketing strategy is spot on with the help of tools like Filmora that let you arrange and automate your posts.
- Behind-the-Scenes Content
Show people what's going on behind the scenes. Highlight daily operations or upcoming projects to build authentic connections with your followers through your digital marketing reels.
- Use Trending Templates & Music
Using popular templates and music can boost the visibility of your reel. Following trends can help your content get noticed more easily.
- Display Products Creatively
Promote your products in fun and visually appealing reels. Use good lighting, catchy music, and a clear CTA to encourage action.
- Showcase Your Team
Feature your team members in an affiliate marketing reel. Let them share their roles and contributions. This personalizes your brand and builds trust with your audience.
- Optimize Hashtags
Boost discoverability by using relevant, trending hashtags in your reels marketing. A hashtag kit can help you find the best ones quickly.
- Teach Something New
Share your knowledge by teaching a new skill in your reel. This adds value to your audience and positions you as a helpful resource.
- Create Memes
Add humor by incorporating memes into your reels marketing. Use GIFs or videos, paired with text-to-speech and trending music for more engagement.
- Share Brand Values
Highlight your brand’s core values in your marketing reels. Share facts or causes your brand supports to resonate with like-minded followers.
- Revive Old Videos
Bring back successful past videos as Reels. This is repurposing content. Use clips from TikTok or segments from longer videos to attract attention.
- Collaborate with Influencers
Work with influencers to feature your product in their Reels. This helps introduce your brand to their followers and expands your reach.
Bonus: Marketing in Instagram Reels vs. TikTok
TikTok and Instagram clips may look a lot alike, but they are not the same when it comes to marketing. For an easy comparison, check out this comparison table:
| Aspect | Instagram Reels | TikTok |
| Audience Loyalty | Strong following, particularly among older users. | Massive fan loyalty, especially among Gen Z users seeking entertainment. |
| Viral Opportunities | Less potential for virality compared to TikTok. | High potential for viral content due to its experimental nature and user engagement. |
| Content Norms | Established norms and expectations for content due to its long history. | Fewer restrictions on content, encouraging creativity and experimentation. |
| Content Performance | TikTok videos may not perform as well on Reels; it's important to analyze performance differences. | High-performing content on TikTok may not resonate with Reels' audience, necessitating tailored content. |
| Testing Strategy | You can upload TikTok videos to Reels to test their performance. | Experimentation is encouraged; users often try various content styles to see what works. |
| Recommendation | Create specialized content for Reels to engage its unique audience effectively. | Embrace the platform's creative freedom for maximum engagement. |
Conclusion
This article has covered everything you need to know about how to make marketing reels on Instagram. Once you understand how important a good reels strategy is and start using tools like Wondershare Filmora, you’ll be able to take your content to the next level and create reels that really get results for your business.
Whether you're just a beginner in the world of marketing reels, or you just want to improve your brand's video content, now is the perfect time to start experimenting and creating Instagram reels. Filmora will help you speed up the editing process and make reels that look professional, helping you stand out in a crowded digital space.
