How many of you here don't know about YouTube shorts? Obviously, there is no one here for sure as they are quite popular, and people prefer to watch shorts on YouTube than long videos. YouTube, being one of the most used video platforms, is an eyeball for business owners. They advertise their businesses on YouTube so that they can get more reach and sales. However, to get more benefits, you need to create catchy ads that can help you attract customers to your website.
We are going to delve down to help you create YouTube short ads that can sell better and bring loads of income for you. So, keep reading this article to have the maximum advantage. Let's get started!
In this article
Part 1. What Are YouTube Shorts Ads?
YouTube short ads are different from YouTube ads. The differences between both ads lie in formats, lengths and reach. The YouTube short ads typically have a 9:16 ratio, whereas the typical YouTube ads have a 16:9 aspect ratio, and they are skippable after 5 seconds or so.
There are different types of YouTube Shorts ads that might include:
- Bumper Ads: these ads are not skippable and are quite short (almost 6 seconds). They are used to promote a message or a product.
- Skippable and Non-Skippable Ads: There are skippable and non-skippable ads in the short sections. For a non-skippable ad, you need to go through the ads before moving to the next short.
- Brand Takeover Ads: These ads are used when a user opens the shorts section on YouTube. They are on top of it to have more visibility and profits. These ads are costly and need to be very precise to get maximum advantage.
Part 2. Specifications for YouTube Shorts Ads
The specifications of the YouTube short ads are quite easy to understand.
- Aspect Ratios: All you need to do is have the right aspect ratio (9:16) and
- Timing: The length of the video could go up to 60 seconds. However, shorts ads are mostly 15 seconds in length for better results.
- Resolution: For the vertical video ads you need to have resolution of about 1920px by 1080px and for square video ads you need to have 1080px by 1080px.
- Frame Rate: The frame rate must be 60fps for both vertical and square video ads.
- File Size: The size of the file should be under 1 GB. You need to keep the size low so that it can load quickly.
- File Format: You need to save your video in mP$ or MOV format as youtube allows you to do so. Any other formats will not be acceptable.
However, if you are using Filmora, you just need to use the AI Auto reframe feature to adjust the dimensions of your YouTube ads. There are multiple ways to access this feature. You can go to the tools and find this feature, or you can just click export and scroll down to find this option, as given in the image below.
Here is a video that shows how you can do it through Filmora.
Part 3. How to Create Ads for YouTube Shorts?
If you are running an online business, you need to advertise your products carefully. If you succeed in doing that, you will be able to grow rapidly. You need to take care of a lot of things which might include interesting starters that can stop users from scrolling down your advertisements. Clear images of your product and value to money features can help you bring better results.
How To Set up YouTube Shorts Ads?
If you want to set up YouTube Shorts Ads, you need to follow the below-given steps:
Step1Login to your Google Account and create a Campaign
Go to your Google account and connect it with YouTube. If you do not have one, make it for yourself. Start a new campaign and add details like the types of ads and the category of the ads you need to promote on YouTube.
Step2Set up the rates
You need to set the cost per view and cost per impression rates here. The price for the ads on YouTube is decided here, and you can get an idea of how much it is going to cost you after a week or a month.
Step2Set your Target Audience
You can set up the target audience, such as where your ads need to be found. It is quite important as the cost per view or impression varies from one place to the other.
Step2Upload Your Ads
Now, you need to set up the format and aspect ratio for your YouTube Shorts ads, which is 9 16. You can upload your ads for review, but you need to wait for the system to approve your ads. [a]
Here we have a video that will help you create Google video ads. It will assist you with how to upload your videos and start advertising on YouTube.
Bonus Tip: How to Create YouTube Shorts Ads–Three Best Methods
Wondershare Filmora, being one of the top video editing tools, has helped vloggers, businesses owners and content creators by providing high quality videos. It can help you with creating YouTube Shorts ads that can generate more reach and bring more profits to your business. Let's check out how it can help us with YT shorts ads.
Method 1: Editing with the Help of Smart Short Clips Feature
Smart Short Clips feature on Filmora helps you create dynamic video and clips to add in your ad videos .It provides short clips that are mostly used by the professionals to engage their target audience. All you need to do is to add your own video and start editing it to add built-in clips to make your videos attractive.
Method 2: Editing with the Help of Smart Scene Cut Feature
The Smart Scene Cut feature in Filmora allows you to cut and trim your long videos and make them suitable for your ads. This feature helps you cut the key moments from your videos for further editing and to be used in different ads.
Method 3: How can Filmora Create YouTube Short Ads Manually?
When it comes to video advertisement, you need a solid platform that drives your passion and needs. Wondershare Filmora is the one tool that has all the features to support your needs. Here is a step-by-step guide to creating YouTube ads through Filmora. Download and install the tool on your computer.
Step 1. Open Wondershare Filmora and click on "New Project".
Step 2. Set the aspect ratio to 9:16 so that your ad can fit the mobile versions.
Step 3. Add videos and clips you have saved for ads and place them on your timeline for further editing.
Step 4. If you need to add a filter and other effects, use the top navigation bar to choose an option.
Step 5. If you want to go for the premade template, you can choose that as well. There are a number of options available in different aspect ratios so that you can use them according to your needs.
Step 6. For better sound and audio, you have plenty of options available. You can generate AI music or sound effects to fit your needs. If you have created your own audio or music, you can use them too.
Step 7. Finally, after making all the adjustments, you need to save your created video ad export in good quality.
Your YouTube video short ad is ready to be posted on the YouTube shorts page. Use the best of your abilities to make your video ads better to get maximum viewership.
Part 4. Why Use YouTube Shorts Ads for Your Brand?
- Improve the Reach of the Ads through Shorts: The reach and engagement potential of YouTube short ads is way higher than that of conventional advertisements. Most people scroll down the shorts quickly if they don't find the content relative or interesting.
- Credibility: The users on YouTube are not there to watch the latest videos of the people but also come there to find different products they need. YouTube ads provide leverage and build's people's trust due to its authenticity.
- Great for Bringing More Sales: YouTube being an authentic platform allows users to get more reach. The entrepreneurs with sales and marketing received positive results.
- Great for Businesses Offering Different Services: There is a huge potential to get more viewership and benefits if you are going to place YouTube short ads for your businesses.
- Cost Effectiveness: The cost of the YouTube Videos shorts is not as high as it might be for other ads. So. it suits all the businesses for better growth.
Part 5. Tips To Master YouTube Shorts Advertisement
- Audience Targeting: Targeting the right audience is the key to success. If you want to confirm what a good audience for your services is, check out your competitors.
- Budgeting and Bidding Strategies: If you want to see yourself as a successful entrepreneur, you need to take care of your expenses. Start bidding at the lower rates first to see how your ads are engaging the audience. If they start doing well, you need to go for the higher bids so that you get the maximum visibility.
- Monitoring and Analyzing Performance: Keep a check on the performance of your ads after a day or two so that you get a better idea of how they are performing in a specific market. You can include trending content in your ads to have more engagements as well and then see how it has impacted the analytics.
- Testing and Integration. The testing and integration process is vital as well. You need to keep changing your preferences so that you can get a better idea of how things could work in different locations and bids.
Final Thoughts
YouTube shorts ads are becoming popular day by day due to the large audiences shifting to shorts, which provide an easy experience to move from one video to another. This popularity of YouTube shorts has urged people to place their ads in this section so that they can get better reach. However, users tend to skip the videos if they don't find it catchy in three seconds. If they do, they would love to view your ads and buy services according to their needs.
Wondershare Filmora helps content creators and businesses grow by creating quality content. You can create your Youtube Short ads there and find different effects and transitions to make your content attractive. So, give it a shot and get the best possible experience.
