It’s no news that video content has higher interaction rates than other social media content types. In fact, videos on Facebook generate 59% more engagement than image or text posts, making them an important tool for increasing your social media reach and growing your Facebook profile or business page.
However, many people face one challenge or the other when uploading videos on Facebook. Maybe you’re unfamiliar with Facebook’s interface and struggle to make the most of Facebook’s video upload feature. Or you may upload a video only to notice it looks pixelated or blurry. This may be because your video doesn’t match Facebook’s preferred resolution or a weak internet connection.
The good news? These problems are easily solvable. And if you’re asking “How can I post a video on Facebook?”, you’re in the right place—this article will walk you through how to post videos on Facebook, how to optimize videos on their business pages, and tools to use to edit and optimize videos for posting.
In this article
Part 1: Facebook Page Video Upload Checklist: Ensure Smooth Uploads Every Time
Make sure your video checks all these boxes before posting on Facebook, to avoid failed uploads or loss of quality after posting.
- Use Acceptable Video Formats
Facebook supports MP4, MOV, and GIF video formats. Trying to upload unsupported formats may result in upload errors.
- Match the Recommended Video Resolution
Facebook supports a minimum resolution of 720p (1280 x 720). But for best results, aim for 1080p (1920 x 1080) or higher.
- Stick to the Correct Aspect Ratio
The standard aspect ratio for landscape (or horizontal) videos is 16:9. Use 1:1 for square videos or 9:16 for portrait (or vertical) video content.
- Check your Video File Size
Facebook allows videos up to 4GB in size. Compress larger videos using tools like Filmora to avoid errors while uploading.
- Limit your Video to Accepted Video Length
Facebook’s maximum video duration is 240 minutes (2 hours). Keep videos short and engaging, as shorter video content often performs better.
- Use a Stable Internet Connection
Slow internet can cause Facebook to load videos slowly. A strong and stable internet prevents failed uploads and ensures faster processing.
Part 2: How to Upload Videos on Facebook in HD Without Losing Quality
Uploading pictures on Facebook takes only a few steps. Unlike common misconceptions of Facebook, you can also upload HD videos via your phone or computer. Follow these steps to post your video on Facebook with your phone or computer.
To maintain the quality of your video, use tools like Filmora to adjust the resolution and file size before posting. Also, use a stable internet connection to ensure a faster upload.
How to Upload and Optimize Videos on Your Facebook Page for Businesses
Facebook page video upload follows the same steps as uploading videos on your Facebook profile. However, publishing on Meta Business Suite offers additional features like Facebook instream ads. Also, you can only publish on Meta Business with your computer.,
Here is how to upload your video via Meta Business Suite.
Adding hashtags to your video captions, writing engaging descriptions with relevant keywords, adding effective CTAs, and posting videos strategically at peak times when your audience is most active can guarantee the success of your Facebook video. Also, regularly review important metrics like views, shares, and engagement to measure the performance of your video.
Another great way to post on Facebook is using Filmora’s scheduling feature. With Filmora, you can edit your videos and schedule them to be posted on Facebook all in one go.
Compared to direct uploads ideal for on-the-spot posts that do not require planning, scheduling your videos is perfect if you’re particular about your posting time and schedule.
You can schedule your videos on Meta Business Suite; however, there’s no guarantee of HD quality compared to Filmora’s scheduling feature. After optimizing your video with Filmora—as discussed in the Bonus Section—you can schedule your video to be published on your page at your desired date and time.
Part 3: Why You Failed to Post Your Video on Facebook Sometimes?
Uploading videos on Facebook should be seamless as shown above, especially if your video ticks all the boxes in the checklist in Part 1. However, sometimes you may encounter issues that lead to failed uploads. Here are common error messages you might encounter, reasons for them, and actionable solutions you can try out.
Error Message: "There was a problem uploading your video."
Meaning: General error due to file format, size, or connection issues.
What to do: Check your internet connection, file size, and format. Retry after fixing the issues.
Error Message: "Your video violates our Community Standards."
Meaning: The video content breaches Facebook’s policies.
What to do: Edit the video to comply or appeal if you believe it was flagged unfairly.
Error Message: "Upload failed. Please try again."
Meaning: Temporary glitch or network issue.
What to do: Refresh the page or app, and retry the upload on a stable connection.
Error Message: "Your video file is too large."
Meaning: Your video exceeds the 4GB size limit.
What to do: Compress or resize the file using Filmora.
Error Message: "Unsupported file format."
Meaning: The video is in an unsupported format.
What to do: Convert the video to MP4 or MOV before uploading.
Bonus: Optimizing your Videos for Facebook Upload with Filmora
Whether you post videos directly on your page, or via Meta Business Suite, your Facebook videos should be optimized to maintain quality after posting. Facebook videos need to meet specific quality standards to engage audiences effectively.
That’s where Filmora comes in! As your all-in-one video editing and optimization tool, Filmora helps you create stunning videos that meet Facebook’s upload requirements with ease. Filmora simplifies video editing for beginner and experienced content creators. It enhances video quality for better viewer engagement and adjusts video resolution and aspect ratios to suit Facebook’s requirements.
Here are different ways to optimize your video for posting using Filmora.
- Vast video/audio effects and creative assets.
- Powerful AI for effortless content creation.
- Intuitive, professional yet beginner-friendly.
- Works on Mac, Windows, iOS, and Android.
- Trim or Cut Videos
To trim or cut out unnecessary parts of your video, move the playhead to the part of the video you want to cut and click on the scissors icon on the playhead. Select the clip you want to remove on the timeline, right-click on the clip and select Delete.
To crop your video, right-click on video clip on the timeline and select Crop and Zoom.
Select the aspect ratio you want to crop your video to and hit Apply.
- Add Subtitles/Captions to the Video
To add subtitles to your video, go to Titles > Title Templates > Subtitles and select your desired subtitle template. Drag and drop your selected templates above your video on the timeline.
Select the subtitle clip on the timeline and go to Text > Basic on the editor panel to edit your text.
- Export Video in HD
Once you’re done, export your video in high definition. Set the export quality to Higher and adjust the video resolution to meet Meta’s guidelines. This will ensure your video is downloaded in HD and will maintain quality after posting. Click Export..
Create Engaging Short Stories for Facebook Reels & Stories
Another great feature of Filmora is its ability to create short Facebook reels and stories from videos using the Smart Short Clips feature. Here’s how to do it:
If you’re a brand or business owner, Filmomra Teams & Business may be just perfect for you, for editing and optimizing your videos before editing. You have access to branded intros and outros with your brand logo and tagline. You can also add your brand watermark to your videos and short clips for reels.
Conclusion
When starting out as a creator on Facebook, how to upload videos is usually a prevalent question, especially if you're unfamiliar with how Facebook works. For frequent users, you may be struggling to post videos without suffering the typical loss of quality that comes with Facebook uploads.
Trust me—the solution isn't nerve-racking! Publish videos directly with your computer after optimizing and editing on Filmora. With Filmora, you can create, edit, and produce video content for your page. It also has a scheduling feature you can leverage to post your edited videos anytime after editing without ruining their quality.
