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How to Post Videos on Facebook Without Losing Video Quality

James Hogan
James Hogan Originally published Jan 15, 25, updated Jan 16, 25

It’s no news that video content has higher interaction rates than other social media content types. In fact, videos on Facebook generate 59% more engagement than image or text posts, making them an important tool for increasing your social media reach and growing your Facebook profile or business page.

how to post video on facebook

However, many people face one challenge or the other when uploading videos on Facebook. Maybe you’re unfamiliar with Facebook’s interface and struggle to make the most of Facebook’s video upload feature. Or you may upload a video only to notice it looks pixelated or blurry. This may be because your video doesn’t match Facebook’s preferred resolution or a weak internet connection.

The good news? These problems are easily solvable. And if you’re asking “How can I post a video on Facebook?”, you’re in the right place—this article will walk you through how to post videos on Facebook, how to optimize videos on their business pages, and tools to use to edit and optimize videos for posting.

In this article
  1. Facebook Page Video Upload Checklist: Ensure Smooth Uploads Every Time
  2. How to Upload Videos on Facebook in HD Without Losing Quality
  3. Why You Failed to Post Your Video on Facebook Sometimes?
  4. Bonus: Optimizing your Videos for Facebook Upload with Filmora

Part 1: Facebook Page Video Upload Checklist: Ensure Smooth Uploads Every Time

facebook video upload checklist

Make sure your video checks all these boxes before posting on Facebook, to avoid failed uploads or loss of quality after posting.

  • Use Acceptable Video Formats

Facebook supports MP4, MOV, and GIF video formats. Trying to upload unsupported formats may result in upload errors.

  • Match the Recommended Video Resolution

Facebook supports a minimum resolution of 720p (1280 x 720). But for best results, aim for 1080p (1920 x 1080) or higher.

  • Stick to the Correct Aspect Ratio

The standard aspect ratio for landscape (or horizontal) videos is 16:9. Use 1:1 for square videos or 9:16 for portrait (or vertical) video content.

check file size
  • Check your Video File Size

Facebook allows videos up to 4GB in size. Compress larger videos using tools like Filmora to avoid errors while uploading.

  • Limit your Video to Accepted Video Length

Facebook’s maximum video duration is 240 minutes (2 hours). Keep videos short and engaging, as shorter video content often performs better.

  • Use a Stable Internet Connection

Slow internet can cause Facebook to load videos slowly. A strong and stable internet prevents failed uploads and ensures faster processing.

Part 2: How to Upload Videos on Facebook in HD Without Losing Quality

Uploading pictures on Facebook takes only a few steps. Unlike common misconceptions of Facebook, you can also upload HD videos via your phone or computer. Follow these steps to post your video on Facebook with your phone or computer.

  • Step 1: Open Facebook on your computer or browser. At the top of your feed or profile, click on Photo/Video and choose the video you want to upload. On your phone, click on the same icon.
  • post on facebook
  • Step 2: On your computer, click on Video Options to edit and optimize your video before posting. On your phone click on Edit, and you will be able to trim your video, add text and audio, adjust video clip, etc.
  • edit video on facebook
  • Step 3: Add a Video Title to the video. You can review and change the video thumbnail.
  • add video title on facebook
  • Step 4: Enable auto-generating captions or upload subtitles for your videos in .srt format. Click Save.
  • enable auto-generate captions

    To maintain the quality of your video, use tools like Filmora to adjust the resolution and file size before posting. Also, use a stable internet connection to ensure a faster upload.

    How to Upload and Optimize Videos on Your Facebook Page for Businesses

    Facebook page video upload follows the same steps as uploading videos on your Facebook profile. However, publishing on Meta Business Suite offers additional features like Facebook instream ads. Also, you can only publish on Meta Business with your computer.,

    Here is how to upload your video via Meta Business Suite.

  • Step 1: On the Meta Business home page, click on Create Post.
  • create post on meta
  • Step 2: Click on Add Video > Upload from the desktop to upload your video. Add a caption for your video under Post details.
  • upload video on meta
  • Step 3: Add your video title and video description and click Next.
  • edit post on facebook
  • Step 3: Edit your video audio, add or edit text, and optimize the audio to remove background noise.
  • edit text and audio for Facebook video
  • Step 4: Ensure your video adheres to Meta’s copyright policies. Enable Closed Captions and other upload settings. Then, click Share to post your video.
  • post video on Facebook via meta

    Adding hashtags to your video captions, writing engaging descriptions with relevant keywords, adding effective CTAs, and posting videos strategically at peak times when your audience is most active can guarantee the success of your Facebook video. Also, regularly review important metrics like views, shares, and engagement to measure the performance of your video.

    scheduling Faceboook post

    Another great way to post on Facebook is using Filmora’s scheduling feature. With Filmora, you can edit your videos and schedule them to be posted on Facebook all in one go.

    Compared to direct uploads ideal for on-the-spot posts that do not require planning, scheduling your videos is perfect if you’re particular about your posting time and schedule.

    You can schedule your videos on Meta Business Suite; however, there’s no guarantee of HD quality compared to Filmora’s scheduling feature. After optimizing your video with Filmora—as discussed in the Bonus Section—you can schedule your video to be published on your page at your desired date and time.

  • Step 1: On Fillmora’s dashboard, click on Export and switch to the Social Media tab. Link your Facebook page and profile to Filmora.
  • link facebook to filmora
  • Step 2: Once your account is connected, you can schedule your video on your Facebook page. Select an ideal date and time. Filmora also suggests the best posting time for you. Once you’re done, click Export.
  • schedule post on filmora

    Part 3: Why You Failed to Post Your Video on Facebook Sometimes?

    Uploading videos on Facebook should be seamless as shown above, especially if your video ticks all the boxes in the checklist in Part 1. However, sometimes you may encounter issues that lead to failed uploads. Here are common error messages you might encounter, reasons for them, and actionable solutions you can try out.

    reasons for failed facebook upload

    Error Message: "There was a problem uploading your video."

    Meaning: General error due to file format, size, or connection issues.

    What to do: Check your internet connection, file size, and format. Retry after fixing the issues.

    Error Message: "Your video violates our Community Standards."

    Meaning: The video content breaches Facebook’s policies.

    What to do: Edit the video to comply or appeal if you believe it was flagged unfairly.

    Error Message: "Upload failed. Please try again."

    Meaning: Temporary glitch or network issue.

    What to do: Refresh the page or app, and retry the upload on a stable connection.

    post video oon facebook

    Error Message: "Your video file is too large."

    Meaning: Your video exceeds the 4GB size limit.

    What to do: Compress or resize the file using Filmora.

    Error Message: "Unsupported file format."

    Meaning: The video is in an unsupported format.

    What to do: Convert the video to MP4 or MOV before uploading.

    Bonus: Optimizing your Videos for Facebook Upload with Filmora

    Whether you post videos directly on your page, or via Meta Business Suite, your Facebook videos should be optimized to maintain quality after posting. Facebook videos need to meet specific quality standards to engage audiences effectively.

    That’s where Filmora comes in! As your all-in-one video editing and optimization tool, Filmora helps you create stunning videos that meet Facebook’s upload requirements with ease. Filmora simplifies video editing for beginner and experienced content creators. It enhances video quality for better viewer engagement and adjusts video resolution and aspect ratios to suit Facebook’s requirements.

    Here are different ways to optimize your video for posting using Filmora.

    Make Videos with Wondershare Filmora
    • Vast video/audio effects and creative assets.
    • Powerful AI for effortless content creation.
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    • Works on Mac, Windows, iOS, and Android.
    box filmora
    • Trim or Cut Videos

    To trim or cut out unnecessary parts of your video, move the playhead to the part of the video you want to cut and click on the scissors icon on the playhead. Select the clip you want to remove on the timeline, right-click on the clip and select Delete.

    delete trimmed clip

     To crop your video, right-click on video clip on the timeline and select Crop and Zoom.

    crop video

    Select the aspect ratio you want to crop your video to and hit Apply.

    select aspect ratio
    • Add Subtitles/Captions to the Video

    To add subtitles to your video, go to Titles > Title Templates > Subtitles and select your desired subtitle template. Drag and drop your selected templates above your video on the timeline.

    add subtitles to video

    Select the subtitle clip on the timeline and go to Text > Basic on the editor panel to edit your text.

    edit subtitle
    • Export Video in HD

    Once you’re done, export your video in high definition. Set the export quality to Higher and adjust the video resolution to meet Meta’s guidelines. This will ensure your video is downloaded in HD and will maintain quality after posting. Click Export..

    export video in hd

    Create Engaging Short Stories for Facebook Reels & Stories

    Another great feature of Filmora is its ability to create short Facebook reels and stories from videos using the Smart Short Clips feature. Here’s how to do it:

  • Step 1: Launch Filmora on your computer and open Smart Short Clips on the home screen.
  • use smart short clip on filmora
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  • Step 2: Upload your video on Filmora.
  • upload video
  • Step 3: Select your preferred language, video theme, and template. You can also select your aspect ratio, and enable Smart BGM. Then click Generate. Generating the short clips should take a few minutes.
  • create short clip

    If you’re a brand or business owner, Filmomra Teams & Business may be just perfect for you, for editing and optimizing your videos before editing. You have access to branded intros and outros with your brand logo and tagline. You can also add your brand watermark to your videos and short clips for reels.

    Conclusion

    When starting out as a creator on Facebook, how to upload videos is usually a prevalent question, especially if you're unfamiliar with how Facebook works. For frequent users, you may be struggling to post videos without suffering the typical loss of quality that comes with Facebook uploads.

    Trust me—the solution isn't nerve-racking! Publish videos directly with your computer after optimizing and editing on Filmora. With Filmora, you can create, edit, and produce video content for your page. It also has a scheduling feature you can leverage to post your edited videos anytime after editing without ruining their quality.

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    James Hogan
    James Hogan Jan 16, 25
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