Picsart AI Photo & Video Editor Review 2025: Is It Worth Using?

Picsart has been among the top photo and video editors, trusted by 150 million users. The app keeps reinventing itself with new features, including advanced AI photo editor tools.

However, many people still hesitate to use it because using the Picsart AI photo editor requires a subscription, and even the free trial comes with certain conditions. To give you a clearer picture before you try it, our comprehensive Picsart review will help you decide if this AI photo & video editor is worth using.

Part 1. What is Picsart? Key Features & Pricing

Picsart is a mobile editor available on Android and iOS, and it now also comes as an online platform and a Windows desktop app. It's designed to be an all-in-one creative hub where you can edit photos, videos, and graphics without needing multiple apps.

Before we decide if this app can truly meet your expectations, let's take a closer look at what it offers first.

Key Highlights

• Start Fast with Templates: Choose from thousands of pre-made templates for social media, ads, and creative projects to get editing right away.
• Photo Editing
• Video Editing Made Simple: Besides photo editing, Picsart also lets you edit your videos. You can cut, trim, add transitions, and layer effects easily in Picsart.
• Easy Collage Maker: Turn multiple photos into beautiful collages with grids, backgrounds, and custom layouts.
• Custom Stickers for Your Style: Design and use your own stickers to give your photos and videos a unique touch.
• Inspiration at Your Fingertips: Browse the Picsart community on “Picsart Spaces” to explore trending edits and spark new ideas.

What's New: AI-Powered Features

Recently, Picsart photo video editor has been gaining attention again with its growing collection of AI-powered tools. The editor makes sure it stays in the game amid the surge of AI-driven apps and the increasing demand for faster, smarter editing solutions.

These updates include AI art filters, text-to-image generation, one-tap background removal, and an auto-enhancer. We'll get into more details of each of the Picsart AI tools later in the review.

Note: The web, Windows, and mobile versions of Picsart offer pretty much the same features. You can download the Picsart app on Mac, but only through the iPhone or iPad versions.

Price

You can use Picsart for free with limited features and ads, or start with a 7-day free trial, after which you'll need a subscription to continue using it. You will also receive 5 monthly free AI credits for the web and Windows app, and 5 weekly free AI credits on its mobile apps.

For full access, you can upgrade to a paid plan and choose between Plus and Pro, with details listed below.

Part 2. In-Depth Look at Picsart's Top AI Features (Image & Video Generator)

While Picsart has leaned into AI to stay competitive, two of its most popular features are the AI Image Generator and Video Generator. These features help users create images and videos instantly.

AI Image Generator

Picsart's AI Image Generator creates images based on the text prompts and styles you select. Style options include Portrait, Digital Painting, Watercolor, Fantasy, Anime Character, 3D, and more. Each image generation costs 2 credits.

AI Video Generator

Picsart's AI Video Generator comes with two main options:

• Image to Video: Type in your idea and upload an image as a reference to generate a video (costs 30 credits/generation).
• Text to Video: Generate videos directly from text prompts (costs 40 credits/generation)

The tool is powered by multiple AI models, including Runway, Luma, Pika, Veo 2, and Veo 3. Video duration depends on the model you choose. There are advanced settings where you can customize elements like camera movement and add a voiceover.

Other Essential AI Tools:

On top of image and video generation, many of Picsart's tools are powered by AI to speed up and automate tasks that would normally take a long time to get done.

AI Replace

AI Replace lets you swap out any object in your photo with something new. What you need to do is highlight the area, type in what you'd like to see, and Picsart will generate a replacement that blends into your image.

AI Enhance

AI Enhance in Picsart photo editor can automatically sharpen details, improve lighting, and clear up noise in your photos. You can use it to refresh old pictures or fix blurry, low-resolution shots before sharing.

AI Background

If there's something unwanted in your photo, AI Background gives you full control to fix it. You can remove the background, blur it, or replace it with a custom design or scene you generate with AI.

AI Avatar

With Picsart's AI Avatar, you can give your selfies a whole new vibe. Try out styles like cartoon, fantasy, or even a professional look. It's one of the most fun and shareable tools in Picsart.

Part 3. User Experience & Performance Evaluation

From the interface, both on the mobile and desktop versions, the Picsart editor is pretty easy to figure out. You won't have a hard time finding what you need. If you've used other photo or video editors before, it'll feel familiar, since the interface is similar to most editors.

However, if you're using the free version of Picsart editing app on mobile, the ads can get really frustrating. The banner ads aren't too bad, but the video ads that pop up between tasks can really slow you down. You'll have to wait a few seconds to a few minutes before you can get back to editing.

Focuses More on Photos than Videos

While Picsart lets you edit and even generate videos, the features on that side are still pretty limited. Most of the app's power is in its photo editing tools. Regardless of the type of photo you are working with, you have many options to make your photos look their best.

Performance Testing: Quality of Picsart AI

Some AI tools can take a while to load, and many other users have shared similar experiences in their reviews. The quality of Picsart's AI tools is generally impressive. Features like AI Replace work well and speed up editing tasks. AI Avatar is also users' favorite for creating fun and unique profile pictures.

On the other hand, AI Image and AI Video Generation can be a bit hit or miss, but it's great to see that Picsart offers multiple AI model options for generating videos.

Part 4. Picsart: The Pros and Cons

Based on our hands-on experience and what many users are saying, we can sum up Picsart as an editor with plenty of strengths but also a few drawbacks to keep in mind.

Part 5. Who Should Use Picsart AI?

Looking at what it offers, Picsart photo & video editor is perfect for:

• Social Media Content Creation: You can use it to post stories and ads for Instagram, TikTok, YouTube, and more.
• Photo Retouching and Enhancements: Fix lighting, smooth out portraits, and upgrade photo quality.
• Fun AI Avatars Creation: Play around with AI Avatars, fun filters, and text-to-image prompts to give your profile picture a fresh new look.
• Small Business Branding: Create logos, product images, and marketing graphics without needing a professional designer.
• Quick Video Edits: Edit short clips or create simple AI-generated videos for reels and shorts.

So, we recommend using the Picsart photo & video editor if you are:

• ✅ A casual creator who just wants fun, easy edits.
• ✅ A content creator or influencer who needs quick, trendy visuals to keep their feed active.
• ✅ A small business owner looking for affordable tools to build their brand visuals.
• ✅ A student or hobbyist working on projects, making memes, or simply experimenting for fun.

For those planning to use Picsart, it's better to upgrade to a subscription or use its Windows app or online tool instead, since the ads in the free mobile version can be a real distraction. And if you feel that Picsart doesn't quite meet your needs, you may want to consider an AI editor alternative like Wondershare Filmora, which we'll cover next.

Part 6. Picsart vs. Filmora: A Comparison of AI Editors

Wondershare Filmora is primarily a video editor, but you can also use it to edit your images, as it supports export in JPG and PNG (through the Screenshots feature). Filmora provides a wide range of editing options, along with powerful AI features that help you create content faster.

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Why Consider an Alternative Like Filmora?

Based on the Picsart review we covered, you might already see where it stands out and where it falls short. If your main focus is advanced video editing, Picsart's tools can feel too limited. It's also not the best option if you need flexibility with export formats.

If those points are a concern for you, it may be necessary to find an alternative. This is why we recommend considering Filmora.

On top of its rich set of editing tools, Filmora offers more advanced AI features for anyone who isn't completely satisfied with Picsart's AI results or just wants to explore more options. In Filmora, you can:

• Edit Videos with Precision: Use advanced timeline controls, trimming, speed ramping, and multi-layer editing.
• Enhance Photos: Adjust color correction tools and apply filters to instantly enhance your content.
• AI Tools: Try features like AI Smart Short Clips, AI Smart Cutout, and AI Text-to-Speech that automate your editing tasks.
• Access Templates and Effects: Choose from a wide range of presets, titles, effects, and transitions to speed up your workflow.
• Export in Multiple Formats: Save projects in different video and audio formats, giving you more flexibility than Picsart.
• Create for Any Platform: Easily optimize exports for YouTube, TikTok, and more.

Picsart vs. Filmora: AI Features Comparison

Filmora also has AI tools similar to AI Avatar in Picsart, called AI Stylizer. You can transform your videos or photos into different art styles, whether you want something cartoonish, cinematic, or inspired by digital painting.

Conclusion

Picsart has grown into more than just a photo editor. You can now also use it to design graphics, make collages, generate AI images and videos, and even create marketing content for social media.

We hope this Picsart review has helped you decide if it meets your expectations, or if you'd be better off with an alternative like Filmora. While Picsart is great for quick photo edits and creative AI features you can play around with, Filmora gives you stronger video editing features, flexible export options, and advanced AI tools that support both personal and professional projects.

Filmora

AI Video Editing App & Software

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Best tool for making videos anywhere for all creators!

Simplify all your steps in video editing, from the pre-processing to finalizing, Filmora AI stays tuned.

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