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Struggling to gain trust from online prospects? One of the fastest ways to earn credibility is through video testimonials. When customers can see and hear people talking about their positive experiences with a company or a person's services, it builds trust.
Studies show that video testimonials increase conversions by up to 80% compared to text reviews. Why? Because people trust faces, voices, and real emotions more than typed words.
In this guide, we'll help you choose the best video testimonial software for your business—so you can start turning happy customers into your most powerful marketing tool today.
In this article
Part 1. The Core Features in a Great Video Testimonial Software: Making Selection Easy
Below are the basic features that all video testimonial softwares must contain to provide you with the best edits:
- Easy Recording Interface: The software should guide even non-technical users through the testimonial recording process with ease.
- Options to Re-Record: It should allow users to re-record as many times as needed to perfect their message.
- Store in the Cloud: Cloud storage is essential as it helps you access your content from anywhere and keeps your data safe.
- Organized Dashboard to Make it Simple: A video testimonial tool with an organized dashboard will enable teams to edit testimonials.
Part 2. What Types of Testimonial Videos Can Be Made Through The Right Software?
With the right software, here are some types of testimonial clips you can make:
Customer Experience Stories: These clips contain real customers sharing from how this problem or service solved their specific problem.
- Client Success Case Studies: They highlight the results that you helped your client achieve through your offerings.
- Spotlights By an Employee: Such testimonials offer a glimpse into your company culture and tell people about how you treat your employees.
- Videos for Brand Advocacy: With these videos, you can tell people about your loyal customers and the reasons behind why they love your brand.
- Endorsements from Industry Influencers: When you upload clips featuring known figures talking about how good your product or service is, viewers are likely to trust you.
Part 3. Connecting It to Video Editing: Crafting the Final Impact
Before you showcase your testimonial videos online, they need proper editing to reflect your brand's professionalism. After all, these clips represent your reputation—and a poorly edited video can do more harm than good. But not every small business owner has the time or skills to learn complicated video testimonial tools.
That's where Wondershare Filmora steps in. Designed for non-tech users, Filmora allows you to edit your testimonial videos effortlessly.
With built-in AI-powered tools, Filmora can:
- Automatically generate accurate subtitles on both desktop and mobile.
- Suggest brand-friendly color palettes to match your visual identity.
- Add custom watermarks to protect your videos from unauthorized use.
Whether you're editing on your computer or smartphone, Filmora helps ensure your testimonial looks professional, on-brand, and secure.
An Elaborated Guide on Using Wondershare Filmora to Edit Your Video Testimonials
Ready to enhance your testimonial videos with ease? Follow the guide below to get started with Filmora—your all-in-one video testimonial software.
Step 1. Refine Your Video Testimonial Effectively With Filmora
- Download Filmora on your PC and hit the "New Project" option.
- Import your video testimonial and drag and drop it on the editing timeline.
Step 2. Add Engaging B-roll From Stock Media
- Head to "Stock Media" and type "B-roll" in the search bar.
- Select a nice B-roll and add it to your client clip testimonial.
Step 3. Add Text Overlays With Dynamic Captions
- Go for the "Titles" option from the above to access the "Dynamic Captions" button from the left side.
- Adjust the settings and use the "Generate" button to get subtitles for your video.
Step 4. Adjust the Generated Subtitles On Your Video
- When the tool generates subtitles, choose a style first and click "Apply to All".
- Afterward, adjust them on your video to make them look good.
Step 5. Add Watermark According to Your Branding Colors
- Use the "Titles" bar to select a trending watermark style.
- From the "Preset" options, pick a style according to your branding colors.
Step 6. Emphasize the Testimonial's Value With Background Music and Export
- Increase your video's appeal by finding a matching background music from the "Audio" section.
- Then hit the "+" button on it and save your video testimonial by selecting the "Export" option.
Part 4. Pain Points Solved By Wondershare Filmora as a Video Testimonial Software
As discussed, Wondershare Filmora can significantly streamline the video testimonial creation process by addressing the following pain points.
Pain Point 1: Hiring in-person video crews is expensive and time-consuming.
How Filmora Works: Wondershare Filmora eliminates the need for traditional shoots by offering basic and advanced features to record and edit videos.
Pain Point 2: Gathering testimonials from global customers is challenging.
How Filmora Works: The tool allows customers worldwide to record testimonials from their own location, and you can create a video montage by applying different video templates and styles.
Pain Point 3: Customers may feel intimidated by complex recording and editing tools.
How Filmlora Works: This video testimonial tool offers an intuitive interface for recording and editing testimonials, which users with basic or no skills can also use conveniently. The drag-and-drop functionality enables users to apply different elements, such as Effects and Filters, conveniently.
Pain Point 4: Most people feel uncomfortable during formal video recordings.
How Filmora Works: Filmora creates a relaxed and supportive environment by offering various automated functions powered by AI to edit freely.
Pain Point 5: Teams struggle to access and share video content across devices.
How Filmora Works: With this intuitive tool, edited clips are cloud-accessible and can be shared on different social platforms post editing, while staying within the same platform.
secure download Conclusion
To summarize, this article discussed how to create an effective video testimonial. It also mentioned a video testimonial software, Wondershare Filmora. This can help you edit your customer testimonial clips easily without learning any technical editing skills. With this tool, you can add your watermark to a case study testimonial in the brand colors of your choice to make it more effective.
