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Exploring the Global Appeal of Indian Cooking Video

James Hogan
James Hogan Originally published Jun 17, 25, updated Jun 17, 25

At present, it is evident that Indian recipe video content is among the most-watched materials on the internet. A single video posted on YouTube, Instagram, and TikTok often receives billions of views in a snap. Its tremendous traction is no coincidence. On most occasions, this growth is triggered by its visual appeal, cultural essence, and amazing cooking techniques. Don't worry. You can also create a stunning output in this regard that perfectly checks out. Just explore the color correction features of Wondershare Filmora and apply them to your next Indian cooking video.

In this article, we will delve into different Indian recipes you can try to feature. We will also provide a series of short guides on how to produce one using Wondershare Filmora. Lastly, we will suggest some tips that can help you upgrade the quality of your video content. Continue reading below to learn more.

In this article
    1. Murgh Makhani
    2. Biryani
    3. Fresh Naan
    4. Masala Chai
    5. Street Food Chaat
    1. Visual Enhancement Techniques
    2. Cultural Content Integration
    3. Audio-Visual Authenticity
    4. Brand Building Strategy

5 Signature Dishes Perfect For Your Next Indian Cooking Video

There is always a vibrant story behind every Indian recipe. That said, it has become the preferred subject of many food content creators out there. Don't hesitate to give it a try, too. Feature one of them in your next video and get the amount of traction you need. Below are some of the best recipes for your Indian cooking video content.

Murgh Makhani

First on the list is Murgh Makhani or simply butter chicken. It has a very mesmerizing culinary process that turns heads and gets views. If you decide to move forward with this recipe, ensure that you prominently display the important scenes. For instance, you may focus on the spices in hot butter and the chicken being simmered in creamy tomato bases. Check out Bon Appetit's Indian cooking video. So far, it has already received 8.2 million views.

butter chicken

Biryani

Biryani is the next on the list. It is one of the most considered types of Indian cooking video content. Why so? Let's just say that the preparation of this famous dish is naturally cinematic and visually rich. If you decide to create one, focus on the layering of the marinated meat, saffron-tinted rice, and simmered onions. For sure, it will create a frame-by-frame intensity that leads to the tastebud-tingling shot of the dish. Check out the Indian cooking video of Refika's Kitchen. So far, its Biryani content has already reached 12.3 million views.

Fresh Naan

Indian recipe video content that features an intricate bread-making process is also popular nowadays. Take the Fresh Naan video of Sam the Cooking Guy as an example. Sure. It's just a simple demonstration. But in a way, the content has received a total of 3.4 million views online. You can do the same. That's for sure. Just highlight the most satisfying parts, like the dough being kneaded and the bread getting toasted slowly.

fresh naan

Masala Chai

Another subject to consider for your Indian cooking video is Masala Chai. Aside from taste, this drink also features a blending process that introduces a bit of Indian culture. That's why you should focus on this part when you decide to create your own Indian recipe video. For now, watch and review Peaceful Cuisine's content about Masala Chai. So far, it has already gained 5.1 million views.

Street Food Chaat

Last but not least is Street Food Chaat. Content creators often consider it a great cooking video topic because of its intense preparation action, texture, and bold colors. Tasty's Pani Puri's Indian cooking video that features chaat has reached 7.2 million views. If you want to achieve the same, share now your amazing Pani Puri or Bhel Puri recipe.

Professional Indian Cooking Video Production With Wondershare Filmora

Aside from the actual recipe, stunning branding and flawless visual execution are also required when creating Indian cooking video content. Don't worry. Wondershare Filmora is here to make the technical process simpler. That's why you should focus on forming a creative plan that really works in this regard. After that, proceed with the editing using Wondershare Filmora. Check out the series of tutorials written below to get started.

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Visual Enhancement Techniques

You can bring out the beautiful colors of ingredients with the help of color grading. Whether it's turmeric or paprika, you'll not have a hard time making such adjustments. Do you want to give it a try? If so, check out the tutorial below.

Step 1: Head over to the Editor Timeline and select the video clips you want to edit.

Step 2: A new panel will then open on the right-side corner. From there, tap the Colors tab.

Step 3: Use the option under Basic, Hues, Curves, and Color Wheel to implement your desired adjustments. Simply drag their respective sliders or enter a specific input.

color settings

Step 4: Finally, play the video and review the effect applied. If you're satisfied with the result, click Export. Otherwise, continue making changes until a desirable result is achieved.

BONUS TIP: Wondershare Filmora supports multi-track editing. Therefore, make sure that you take advantage of this feature. Arrange your assets in individual assets and sync them all accordingly.

Cultural Content Integration

Apart from beauty and cravings, Indian cooking videos on YouTube should also offer valuable information to viewers. Let's say you wish to highlight the spices and ingredients in both English and Hindi. If that's the case, then you should use some text overlays. Don't worry. Wondershare Filmora can be of great help in this regard. Find out from the tutorial below how to add one.

Step 1: On Wondershare Filmora's main workspace, go to the Elements Panel and click Titles.

Step 2: Following that, select the category that contains the type of title you want to add. For instance, you may select Mine, Trending, TItle Effects, or Title Templates.

Step 3: Find and select the specific title style you want to use, then click its corresponding Download button. Once the asset is ready, drag it onto the Editor Timeline for further customization. Make sure that you place the title asset in the right timestamp.

Step 4: To customize the title asset, navigate to the Preview Panel and double-click on the text box. From there, type the actual content you wish to add and then use the options in the right-hand corner to adjust the formatting based on your preference.

add titles

Step 5: Repeat the same series of steps until all the necessary text assets are added to your Indian cooking video.

Wondershare Filmora has a built-in text-to-speech feature that you can use to generate professional-sounding voiceovers. Here's a short tutorial on how to do it in simple steps:

Step 1: Go to the Elements Panel and click the Audio tab.

Step 2: Select Text-To-Speech from the list of categories, then tap Start.

text to speech feature

Step 3: After that, prepare your script and enter it into the provided input field.

Step 4: Subsequently, go to the right-hand corner of the panel and configure the settings based on your preference. Specify the language and voice style you prefer to use. You may also clone your own voice if you want to. Once done, click Generate to proceed.

Step 5: The audio file for the voiceover will be created and saved under the Media tab. Download the asset and drag it onto the Editor Timeline for further customization.

BONUS TIP: If you need to add stickers or graphics for better visualization, simply navigate to the Elements Panel and click Stickers. You can choose stickers from the large library of Wondershare Filmora or generate your own using a text prompt.

Audio-Visual Authenticity

Color grading is one of the many steps you can take to highlight the authenticity of your Indian cooking video. In this respect, Wondershare Filmora can truly be of great help. Just follow the tutorial provided earlier to proceed and apply your desired effect. As for the sound effects, you can add straight from the library if you don't have clear recordings of the natural cooking sounds. Just go to the Elements Panel and click Audio. Choose your preferred assets, then click their respective Download button.

Brand Building Strategy

If you want to position yourself as a content creator who features Indian recipes on YouTube, then you have to brand yourself as one. You can easily do that by adding custom-tailored intros and outros to your Indian cooking video. Don't worry. Wondershare Filmora has tons of pre-designed templates you can use in this regard. Here's a quick guide on how to do it:

Step 1: Head over to the Elements Panel and click Templates.

Step 2: Select your desired design for the intro or outro and then tap its corresponding Download button. Once the template asset is ready, grab and drag it onto the Editor Timeline for further customization.

Step 3: The video templates offered by Wondershare Filmora are all customizable. Depending on its type, you can change the text, add imported files, insert custom animation, and the like. To do that, simply click the Replace button attached to the template asset and then make your desired adjustments using the available options within the workspace.

templates option

Step 4: Finally, play and review the output. If you're satisfied with the result, you may now proceed with the editing of the actual Indian recipe video and add this newly created intro or outro video.

Conclusion

Over the years, Indian cooking video content online has become an international language of flavor, culture, and creative thoughts. The attention it receives from billions of people around the world will help you understand the magnitude of its popularity. That's why you should ride the hype train and publish your own version with a unique twist. Download Wondershare Filmora and make the most of its amazing features. From color grading and voiceover generation all the way to creative resources, you got everything you need. Just film record the footage, correct the colors in Filmora, and export it with the effects you wish to add. You can do all these procedures within one workspace.

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James Hogan
James Hogan Jun 17, 25
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